Transparent Growth Measurement

Information Architecture is the New SEO Boss!

Tuesday was on fire and so was my conversation with Rohit. (In case you are feeling left out, check out my previous email😄

There was no stopping Rohit after a series of wins on the SEO road; he introduced new webpages, added sections, and embedded keywords.

“I have got it all covered”, said Rohit. 

And then BAM!! 

He hit a major bump – The Information Architecture in SEO 

Okay, I am being a little dramatic but it is kind of a big deal 😅. A pleasant user experience is the ultimate goal of a website and Rohit learned this the hard way. 

Rohit turned to me with “I THOUGHT I had it all covered 😐” and my team and I got to the bottom of it.  

Basically, what’s good for Information Architecture is good for SEO.

I walked Rohit through the 101 of IA 

That is: Understanding the purpose of your website

Whether it is improving sales, leads, being entertaining, or adding value.

Rohit, as a founder of an eCommerce company, knew the purpose of the website: sales.

Then we worked on other elements such as the Content Information Relationship. 

Here’s a Golden thumb rule, (you can thank me later)

Only a well-organized and neat website will help users navigate through the website and complete the necessary action. 

Here are the 3 important things that I implemented on his website: 


  • Added visitor-friendly links to the website 

Why? Because clean URLs are easier to share, increase performance in searches, and are more trustworthy. Special characters, underscore, and broken links are a big no-no. For instance: https://www.#ecommerce_products or www.$finance_businessfunds# 


  • Added an Html sitemap

Why? Because of organizational skills, of course! (and OCD, Just kidding 😂). A sitemap acts as a guide for all web pages, allowing users to locate what they’re looking for. Categorizing your web pages and adding the website structure will help your visitors understand your website better.


  • Removed duplicate content/pages

Why? Because uniqueness sells faster and is more believable. 

Well, so far Rohit, this is what it is and we are nearing the end of building a strong SEO. 

AND the cat is not yet out of the bag! 

To know the secret SEO weapon, reply with a “Hey Amol, share the weapon” and be ready to slay 😈 

Until next time! 




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