Transparent Growth Measurement (NPS)

Create Facebook Marketing Strategy by Snooping on Your Competitors

Contributors: Amol Ghemud
Published: August 14, 2018

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You by now definitely know that Facebook is that social media channel , which most people use. If you are looking for the most effective Facebook Marketing Strategies you can do, you’re in the right place.

For any internet savvy business, Social media is the most popular medium to reach a wide audience and engaging with existing patrons. Facebook(FB) with 2.07 billion monthly active Facebook users, engaged on it and often a cornerstone of any social media strategy.

The Riddles

So, let’s look some of the most frequent riddles to solve when generating content for FB 

  1. What kind of Facebook posts should I create, the theme and tone to follow?
  2. Which format works best? Plain text, images, infographics or videos
  3. How often do I need to post content for the best results? Do I need to post daily or even multiple times a day?
  4. How long should I keep my posts?

Well, the short answer is that there is no one correct answer. But let’s try run through each point one by one…
1. What kind of Facebook posts should I create, the theme and tone to follow?

  1. Attract attention and make a point in your post
  2. Post Various Types of Content (Video, Images, Gifs etc)
  3. Develop Evergreen Content
  4. Use Emoticons
  5. Post Timely Content
  6. view Facebook Insights
  7. Launch intellegent campaigns

Among many approaches to emerge on social media —  engaging content, striking visuals, specific designing, and that’s only the tip of the iceberg—one that frequently gets disregarded is the voice – authentic communication.
Voice & Tone go as an inseparable unit and are regularly utilized interchangeably.

2. Which format works best?  

  1. How-to
  2. Lists
  3. Videos – Live videos, 360 video
  4. What-type of posts
  5. Infographics
  6. Gifs
  7. Images
  8. Plain Text

Take A Hint

There are no definite rules to drafting a Facebook (or social media) strategy. Sure, there are some best practices but what works for one Page may complete fail for he other. The reason for that every page has a unique target audience, the people they would like reach and for him whom the content is created.

Different group of people consume information differently. One of the first thing to do is to understand what kind of an audience are you trying to reach with your page.

Create a list of buyer persona questions around following aspects of a user

1) Personal Background 

  1. Demographics
  2. Gender?
  3. Age or generation?
  4. Income range?
  5. Where are they located? City? Small town? 

2) Educational Background

3) Career Path

4) Company

  1. Which industry
  2. Size of company (revenue, employees)?

5) Job Role

6) Challenges

  1. What are your biggest challenges?
  2. What are their primary challenges or pain points?
  3. Secondary?

7) Goals

  • What are their primary goals?
  • Do they have common secondary goals?

 The second thing to do is to find out what pages are they already following, and learn from them.
Going to the mattresses

Whenever you launch a Facebook page and start posting content, you are basically competing with all similar pages for your audience’s attention. And this can actually be a good thing. Make it work to you favour. Make data-driven strategy decisions instead of taking wild stabs in the dark.

Follow the following: 

1. Identify Your Main Competitor – Make a list of all the pages you think publish similar content as yours, particular pages that are doing well. Pages that have a large following and on an average get good engagement (like, comments, shares) on their posts.

2. Use the Facebook Graph APIs to extract their post data for the last 3 months. You need at least 3 months data to find discernible trends.

3. Analyse this data. Look for trends like, at what time did posts perform the best, do they get more engagement on images or videos, how often are they posting.

 It may be a little tedious but it will give you real insights into how you should draft your strategy, and a well crafted content strategy can make all the difference.

Graph APIs – What the heck is that?

You might think to yourself that I’m not a technical person. How am I supposed to figure out this API thing. Actually, it’s quite easy. Just follow the easy steps on this link to extract data from your competing FB pages.
Happy Hunting!

About the Author

amol ghemud
Optimizer in Chief

Amol has helped catalyse business growth with his strategic & data-driven methodologies. With a decade of experience in the field of marketing, he has donned multiple hats, from channel optimization, data analytics and creative brand positioning to growth engineering and sales.

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