Customer Lifetime Value (CLTV) is a critical metric in banking that measures the total revenue a customer is expected to generate over their lifetime relationship with a bank. For neo-banks, CLTV becomes even more significant. Operating in a competitive and digital-first environment, neo-banks rely on building meaningful, long-lasting relationships with customers.  By leveraging technology and […]

In the rapidly evolving world of financial technology (fintech), effective marketing is crucial for distinguishing brands in a crowded marketplace. With the rise of digital banking, investment apps, and innovative payment solutions, fintech companies leverage creative marketing strategies to connect with their audience.  This blog will explore some of the best fintech marketing campaigns, highlighting […]

Welcome to the exciting world of Facebook marketing, where the potential to connect with high-net-worth individuals (HNWIs) is just a few clicks away!  With over 2.9 billion monthly active users, Facebook offers businesses an incredible opportunity to engage with affluent demographics and enhance customer acquisition strategies. This blog will explore strategies explicitly tailored for FinTech […]

Effective lead generation is key to growth and sustainability in today’s competitive wealth management world. For financial advisors and firms looking to expand their client base, understanding the ins and outs of lead generation is super important—especially for high-net-worth individuals (HNWIs). This blog will guide you through advanced digital tools and data analytics, firms can […]

With over 3 billion monthly active users, Facebook offers fintech companies an unmatched opportunity to scale and connect with their target audience. Whether it’s driving app installs, boosting brand awareness, or acquiring new leads, Facebook Ads can be a highly effective tool. However, navigating the ad regulations and stiff competition in the fintech space demands […]

The fintech lending market in India is growing rapidly, yet competition within the space has become intense. How can emerging players stand out, effectively reach their audiences, and drive measurable growth? The answer lies in performance marketing—a data-driven approach to customer acquisition and engagement that ensures marketing efforts deliver tangible results.   Understanding Performance Marketing   What […]