Anurag Kashyap is more than just a filmmaker; he’s a storyteller who disrupted Bollywood the way startups disrupt traditional industries. His journey—full of experimentation, pivots, and scaling—offers valuable lessons for entrepreneurs. Let’s explore the strategies behind his success and relate them to key digital revolutions: radio, TV, internet, Google, Facebook, and Instagram. Experimentation: The Radio […]

Did you know that 72% of users consider app experience a key factor in deciding whether to continue using a financial services app? Mobile experience audits are the cornerstone of improving user engagement and retention for banking and financial apps. Let’s dive into optimising your app for seamless user experiences. Why do Financial Services Apps […]

Did you know that 81% of consumers are more likely to purchase when brands offer personalised experiences? For FinTech businesses, conducting a content personalisation audit can uncover opportunities to engage audiences effectively, improve content performance, and drive growth. In this blog, we’ll explore the benefits of personalised content, how to perform an audit, and strategies […]

The fintech industry is experiencing unprecedented growth, transforming financial practices globally. This growth signifies a new horizon for India, driven by digital advancements and an increasingly tech-savvy population.  Among the many burgeoning opportunities, one stands out as promising yet underutilized—capturing the Non-Resident Indian (NRI) market. With their sizable income, strong ties to India, and unique […]

Innovation is transforming industries, and the insurance sector is no exception. Enter insurtech—a combination of “insurance” and “technology”—that has reshaped traditional insurance through digital solutions. Insurtech startups are creating waves by addressing customer pain points, improving operational efficiency, and unlocking new opportunities with advanced technology.   However, despite its promise, the insurance sector faces persistent marketing […]

Customer Lifetime Value (CLTV) is a critical metric in banking that measures the total revenue a customer is expected to generate over their lifetime relationship with a bank. For neo-banks, CLTV becomes even more significant. Operating in a competitive and digital-first environment, neo-banks rely on building meaningful, long-lasting relationships with customers.  By leveraging technology and […]