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For any internet savvy business, Social media is the most popular medium to reach a wide audience and engaging with existing patrons. With 2 million monthly active users and billions of groups and pages, Facebook is the most actively engaged social media platform and often a cornerstone of any social media strategy.
So, let’s look some of the most frequent riddles to solve when generating content for Facebook
What kind of Facebook posts should I create, the theme and tone to follow?
Well, the short answer is that there is no one correct answer.
There are no definite rules to drafting a Facebook (or social media) strategy. Sure, there are some best practices but what works for one Page may complete fail for he other. The reason for that every page has a unique target audience, the people they would like reach and for him whom the content is created.
Different group of people consume information differently. One of the first thing to do is to understand what kind of an audience are you trying to reach with your page.
The second thing to do is to find out what pages are they already following, and learn from them.
Whenever you launch a Facebook page and start posting content, you are basically competing with all similar pages for your audience’s attention. And this can actually be a good thing. Make it work to you favour.
Make data-driven strategy decisions instead of taking wild stabs in the dark.
It may be a little tedious but it will give you real insights into how you should draft your strategy, and a well crafted content strategy can make all the difference.
You might think to yourself that I’m not a technical person. How am I supposed to figure out this API thing. Actually, it’s quite easy. Just follow the easy steps on this link to extract data from your competing FB pages.
Still too technical for you? Try this easy Facebook Extractor Tool to Spy on your competitors.
Amol has helped catalyse business growth with his strategic & data-driven methodologies. With a decade of experience in the field of marketing, he has donned multiple hats, from channel optimization, data analytics and creative brand positioning to growth engineering and sales.
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