Should I create multiple ad groups or keep only one ad group for the google ads campaign?

The size and complexity of your drive as well as the number of goods or services you provide will all have an impact on how many ad groups you should set up for your Google AdWords campaign. However, as a general guideline, creating 1-2 ad groups per product or service you offer is recommended.

Improved targeting: By grouping your ads and keywords into specific ad groups, you can create highly targeted ads relevant to your audience’s search queries. This helps to increase the chances of attracting clicks and conversions.

Better ad relevance: By creating ads that are highly relevant to the keywords in each ad group, you can improve your ad’s relevance score, which can help to lower your cost-per-click and increase your ad’s visibility.

Whether you should create multiple ad groups or keep only one ad group for your Google Ads campaign depends on the size and complexity of your campaign and your advertising goals.

Creating multiple ad groups can help you target your audience more effectively, improve your ad relevance, and optimize your campaign for better results. This is especially true if you have an extensive campaign with multiple products or services. It allows you to organize your ads and keywords in a way that is easy to manage and enables you to target your audience more effectively.

On the other hand, creating multiple ad groups may be unnecessary if you have a small campaign with a limited budget and a single product or service. In this case, having a single ad group may be sufficient, primarily if you target a few keywords.

Placing additional bids for each ad group is recommended, as it allows you to optimize your bids based on each ad group’s performance and maximize your return on investment.

Remember that your bid amount affects your ad’s placement and visibility on Google’s search results page. Therefore, you should set your bids based on the value of the keywords in each ad group, the competition for those keywords, and your advertising budget.

In a Google AdWords campaign, it is generally more effective to have multiple ad groups with fewer keywords than to have one ad group with many keywords.

Some reasons,

More relevance: By using fewer keywords in your ad groups, you can make ads that are pertinent to those particular keywords. This could raise your ad’s relevancy score, which might result in higher and cheaper click-through rates.

Improved targeting: By organizing your keywords into focused ad groups, you may more precisely target your audience and modify your ad copy to suit their interests and requirements.

Improved testing: Using different ad groups, you may test various landing pages and wording to determine which ones work the best. You can improve your campaign’s performance using this.
Conversely, managing your campaign successfully may be easier if you have one ad group with numerous keywords. Less pertinent advertisements and poorer overall performance may also be the results.
However, for a more successful Google AdWords campaign, it is often advised to create many ad groups with fewer keywords.