Goodreads: Navigating through the Digital Marketing Universe

Explains the decision-making process behind campaign investments and channel mix Are you struggling to decide which marketing channels actually drive growth—and which just burn the budget? You’re not alone. In today’s fragmented landscape, many growth-stage startups and lean marketing teams feel pressure to “do it all.” But without clear prioritization, your efforts spread thin and […]

A breakdown of how experienced CMOs approach growth, team building, and revenue in two of the most demanding business models: SaaS and direct-to-consumer. Marketing leadership looks very different depending on the business model. What works for a direct-to-consumer (D2C) skincare brand won’t work for a SaaS product offering free trials. Yet many companies fall into […]

Covers transitional scenarios like rebranding, M&A, or executive turnover Leadership transitions are never easy—especially in marketing. Whether you’re replacing a CMO, entering a new growth phase, or reevaluating your go-to-market approach, these moments demand clarity, not chaos. Yet many companies hesitate. Do we hire a new full-time CMO? Hand it off to the VP of […]

A week-by-week breakdown of what your marketing function can expect when a fractional CMO steps in, from audit to alignment to acceleration. Unlike consultants who offer recommendations and walk away, a fractional CMO is embedded in your business. They take ownership of strategy, align execution, and build the systems your team needs to scale, all […]

Discover why startups and lean growth teams are choosing fractional CMOs over full-time hires and how they deliver better returns on every rupee spent. Hiring a full-time Chief Marketing Officer can be one of the most expensive decisions a growth-stage company makes. Salaries often start at ₹60–₹80 lakhs per year, before factoring in benefits, equity, […]

Learn how a fractional CMO builds team clarity, strengthens performance, and enables scalable marketing systems inside your business. Hiring marketers is easy. Building a marketing team that actually moves the needle, aligned, accountable, and growth-focused, is a different challenge altogether. Many startups and scale-ups hire talent before they have a strategy. Others invest in execution […]