Goodreads: Navigating through the Digital Marketing Universe

How Claude Connectors and MCP Are Turning AI Assistants Into Workflow Engines The Shift from LLMs That “Answer” to LLMs That “Execute” AI assistants have been intelligent for some time, but until recently, they remained fundamentally isolated. They could help draft emails, summarize long threads, or generate documents, provided you were willing to copy, paste, […]

A strategic question checklist to help you evaluate whether a fractional CMO candidate aligns with your growth needs, operating cadence, and business model Hiring a fractional CMO is different from bringing on an agency or even a full-time exec. They’re embedded, strategic, and often shaping your growth engine in 15–25 hours per week. So how […]

Strategic frameworks, KPIs, and outcomes that prove your part-time CMO is working You’ve brought in a fractional CMO to guide your marketing strategy, fix the funnel, or prepare for scale. But how do you actually know if it’s working? Unlike full-time hires or agencies with task-driven deliverables, a fractional CMO operates as a part-time executive—setting […]

Explains the common indicators that signal it’s time to bring in a part-time CMO Most businesses don’t wake up one day and say, “We need a fractional CMO.”The need sneaks in—quietly. Maybe your performance is flat despite bigger budgets. Or your team is executing, but nobody’s really leading marketing. Or perhaps you’re prepping for a […]

Explains the decision-making process behind campaign investments and channel mix Are you struggling to decide which marketing channels actually drive growth—and which just burn the budget? You’re not alone. In today’s fragmented landscape, many growth-stage startups and lean marketing teams feel pressure to “do it all.” But without clear prioritization, your efforts spread thin and […]

A breakdown of how experienced CMOs approach growth, team building, and revenue in two of the most demanding business models: SaaS and direct-to-consumer. Marketing leadership looks very different depending on the business model. What works for a direct-to-consumer (D2C) skincare brand won’t work for a SaaS product offering free trials. Yet many companies fall into […]