Zero to Authority: 5-Month Quora Strategy That Brought Streetgains, 34K Views and 50%+ Website Engagement

Solutions

Strategy: Leveraging Quora for Brand & Traffic Growth

To boost awareness and drive targeted traffic, Streetgains.in implemented a focused Quora content strategy:

• Identified Relevant Topics: Engaged in trending Quora threads about stock trading, investment strategies, and SEBI-registered advisory services.
• Shared Expertise: Provided detailed, research-backed answers, often referencing Streetgains’ unique credits-based model and success stories.
• Call-to-Action: Included subtle prompts for readers to visit the Streetgains website for more insights, free resources, or to try the credits-based subscription model.
• Community Engagement: Responded promptly to comments, upvotes, and shares, building credibility and trust within the Quora community.

Step-by-Step Growth Breakdown

1. Research & Foundation (December 2024)

• Topic & Audience Mapping: Identified high-traffic Quora topics related to stock market, SEBI-registered advisors, and trading strategies.
• Profile Optimization: Created a detailed, marketable Quora profile showcasing SEBI registration, unique credits-based model, and expertise.
• Content Plan: Compiled a library of high-follower, low-competition questions to answer, maximizing early visibility.

2. Strategic Content Deployment (Late December 2024 – January 2025)

• Consistent Answering: Published well-formatted, in-depth answers daily, focusing on trending and evergreen questions.
• Formatting for Engagement: Used clear headings, bullet points, and storytelling to make answers skimmable and valuable.
• Referral Links: Embedded contextual links to Streetgains.in, always ensuring relevance and value for the reader.
• Early Results: Within the first month, answers began ranking on Google and Quora, generating the first few thousand views.
  

3. Engagement Flywheel (February – March 2025)

• Community Interaction: Promptly replied to comments and follow-up questions, encouraging discussions and upvotes.
• Answer Optimization: Monitored which answers performed best and doubled down on similar topics and formats.
• Leveraged Analytics: Used Quora stats to identify high-performing answers and refined the content strategy accordingly.
• Growth Tactics: Saved and answered questions with high follower-to-answer ratios, ensuring each answer had maximum reach potential.

4. Scaling Results (March – April 2025)

• Compounding Visibility: As older answers continued to attract views, new answers built on this momentum, pushing the monthly view count from a few thousand to over 31,000.
• Social Proof: Accumulated upvotes (69), comments (17), and shares (16), further boosting answer visibility and credibility.
• Referral Traffic: Embedded links consistently drove 209 sessions to Streetgains.in, with a 50.72% engagement rate-indicating that over half of visitors from Quora actively interacted with the website content.

Results (Dec 2024 – April 2025)

Key Highlights:

• 34,001 Quora Views: Demonstrates strong visibility and interest in Streetgains’ answers.
• 209 Website Sessions from Quora: Indicates effective conversion from Quora readers to website visitors.
• 50.72% Engagement Rate: Over half of the referred visitors actively engaged with the website, showing high-quality, relevant traffic.
• Community Validation: Upvotes, comments, and shares reflect growing trust and authority in the investment advisory niche.

Image Source: Quora

Why This Worked

• Laser-Focused Targeting: Only answered questions with proven audience interest and high follower counts.
• Quality Over Quantity: Prioritized depth and actionable insights in every answer, making them reference-worthy.
• Consistent Activity: Daily answering and community engagement kept the profile active and answers trending.
• Strategic Linking: Referral links were always relevant, driving qualified traffic rather than random clicks.

Impact on Streetgains.in

• Quality Leads: The high engagement rate suggests that Quora traffic consisted of genuinely interested prospects, increasing the likelihood of conversions and subscriptions.
• Brand Authority: Active participation and expertise on Quora positioned Streetgains as a thought leader, reinforcing its credibility as a SEBI-registered research provider.
• Customer Trust: Positive engagement on Quora complemented Streetgains’ strong reputation for accuracy and support, as reflected in verified customer reviews.