Growth targets often feel vague. This tool gives you clarity by starting from the end — your revenue goal — and working backward to define exactly how much traffic, how many leads, and how many conversions you’ll need.
“No more guesswork. Just the math behind your growth.”
✅ Monthly revenue goal broken into achievable components
✅ Leads required based on your deal size and conversion rate
✅ Estimated website traffic required to support lead generation
✅ Clear visibility into your sales and marketing benchmarks
✔ Founders planning GTM or scale-up strategies
✔ Marketing and RevOps teams aligning campaigns to revenue
✔ Agencies modeling funnel metrics for clients
✔ Anyone tired of setting arbitrary goals without a roadmap
Step 1: Enter your monthly revenue goal
Step 2: Add your average deal size
Step 3: Input your lead-to-customer conversion rate
Step 4: Get instant outputs on leads and traffic required
Set realistic and data-backed growth targets
Align your acquisition efforts with revenue goals
Plan campaigns with full-funnel clarity
Communicate expectations clearly to your team or board
This is the third article in our startup founder’s series, where we look at the critical questions founders need to ask their teams to ensure effective.
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They’re based on your inputs and standard funnel benchmarks. It’s directional — useful for planning, not forecasting.
You can adjust the lead-to-customer conversion rate to match your actuals. The tool uses 2% as a base for visitor-to-lead unless specified.
Yes. Multiply your monthly target or adjust accordingly. The logic works for any time frame.
It’s perfect for early-stage founders, B2B marketers, sales planners, and agency strategists.
Nope. It’s instant, anonymous, and purely for your use.