Smart moves, big gains, It’s Streetgains!

Project Overview

Streetgains, a research advisory firm specializing in stock
market research and investment recommendations, sought our expertise to revamp their brand identity. They wanted a refreshed look that resonated with their audience while maintaining credibility. Our team took on the challenge, ensuring a modern, professional, and engaging presence.

From branding to website design, we handled every aspect of the transformation. Our approach focused on a cohesive visual identity and a user-friendly digital experience that aligns with Streetgains’ commitment to expert investment insights, resulting in a refreshed brand and an engaging online platform.

Challenges

Streetgains faced several challenges with its website. The site had poor navigation, leading to a confusing user experience that made it difficult for visitors to find relevant information. Additionally, the outdated design and visuals gave the website an old and unpolished look, failing to reflect the brand’s expertise and professionalism.

The website fell behind competitors in modern features and industry standards, making it less attractive to potential clients.

Revamped brand identity

The Idea

We crafted a new brand identity that introduced a refreshed, modern look while maintaining key elements of the original design to ensure continuity and brand recognition. Our approach balanced innovation with familiarity, allowing Streetgains to evolve without losing its established presence. The color palette was carefully selected to not only stand out in the competitive market but also evoke trust, credibility, and professionalism.

Logo

The core elements of the logo remained unchanged to preserve brand recognition and familiarity, but they were refined with a refreshed, modern look. We updated the typography, adjusted proportions, and enhanced the design to create a more polished and contemporary feel. Subtle refinements in color, shape, and detailing ensured that the logo aligned with current design trends while maintaining its original essence.

Color

The color palette was inspired by natural food tones, representing the variety and freshness of Nutribite’s healthy dishes. This approach visually reinforces the brand’s commitment to offering diverse and nutritious meal options.

Typography

We chose the clean sans-serif font “Roboto” to give the brand a modern, professional, and polished appearance. Its sleek and minimal design ensures readability while maintaining a refined and trustworthy look. The balanced letterforms of Roboto enhance visual clarity, making the brand feel both contemporary and accessible across digital and print platforms.

Photography

We incorporated black and white photography to create a striking contrast against the brand’s blue color palette. This approach added a sense of sophistication and professionalism while ensuring that the imagery remained timeless and visually distinct.

Fresh brand identity

The final look

Here’s the final look of the brand—carefully curated to stand out in a competitive market. Every element, from the refreshed identity to the modernized visuals, has been designed to enhance credibility, trust.

sneak peak of the new website

Website Design Look

The new design features a clean UI with direct navigation, effectively addressing the previous UX issues. Every element has been streamlined for a more intuitive user experience, ensuring that visitors can easily find what they need without frustration. This improvement enhances overall functionality and creates a seamless journey, making the site more accessible and efficient.