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- Industry : Technology
- Provided Service : Organic Search Marketing
How we Increased Paysquare’s Website Traffic by Over 70%
Explore how we do it?
Payroll outsourcing companies are the unsung heroes of the HR industry in many ways. They allow hordes of companies across industries to focus on their core work by managing their payroll. Paysquare is one such payroll outsourcing company. Having been around since 2000, Paysquare has established a reputation as one of the most effective payroll outsourcing companies all over India.
Although Paysquare has been around for almost 2 decades, they felt that their online strategy was not effective enough. Given their reputation and credentials, they felt that they should have much more traffic on their website than they currently did. It was clear that their digital marketing efforts were not paying off the way they should have been.
Empathy, Research, Brain Storming & Plan
At this point, they approached Upgrowth to help them revamp their complete online strategy. Since payroll outsourcing is a fairly traditional industry with not many players having a big online presence, we knew we had to start from scratch. We focussed on the following key steps to create an effective digital marketing strategy.
- We began by doing extensive research in the payroll outsourcing industry in general and Paysquare in particular. We knew that the first thing to do would be to get complete clarity on the industry and the business before we could craft an effective strategy.
- We realized that there was a crowd of payroll outsourcing websites out there but very few really stood out in terms of unique and high-quality content. We had to make sure that Paysquare’s website had differentiated content that would make it rank higher in search engine results.
- We realized that finding the right keywords would be the key to putting Paysquare’s website on the map. We undertook extensive research to make sure we had all the right keywords in place.
Once we had crafted a holistic strategy based on the above parameters, we began executing it. Soon enough, it became obvious that the strategy was working. We saw a dramatic increase in both organic and direct traffic to the website.
Not only did the total number of visitors increase, but, as a result of the carefully chosen keywords, the volume of returning visitors also went up. This had an impact on both, customer acquisition and brand awareness for Paysquare. In fact, the total traffic to the Paysquare website increased by more than 70% as a result of our efforts.
Results we Achieved