How We Helped ComfySheet Reach $5 Million In Revenue In 10 Months!

Transparent Growth Measurement (NPS)

Brief

The mattresses & sheets business has one main agenda: growth coupled with sales. And for any company, the way to steady profit is to generate as many sales as possible while maintaining an economy in advertising budgets and spends. Such was the case with our client ComfySheet that was looking to boost sales over a one-month period.

Identified Challenges

The challenge was to generate & overcome previous months sales while maintaining an optimum ACoS.

Empathy, Research, Brainstorming & Plan

When ComfySheet approached upGrowth, the goal was daunting & straightforward. We needed to boost sales to the maximum possible level while keeping the ACoS to a minimum. We knew that we would have to build a multi-pronged, scalable strategy that would serve our clients well in the long run.

Solutions

Here are some of the essential elements of our holistic, long-term Amazon PPC strategy:

We optimised the product listing which included terms used in paid campaigns.
We specifically bid highly on long-tail keywords.
We avoided extremely competitive keywords.
With ‘Sponsored Brand’ campaigns, we put more focus on brand-building.
We did extensive experimentation and A/B testing with different keyword match types to ensure that we had the right one.

Conclusion

Our holistic approach to the ad strategy paid rich dividends, and the brand’s sales started increasing exponentially. In fact, the improvement in their Amazon PPC resulted in overall business growth by 10x while attaining their dream revenue.