BrüMate is a leading brand in the drinkware industry, specializing in high-quality, stylish, and functional beverage containers.
Their mission is to provide innovative solutions that keep drinks at the perfect temperature while adding a touch of personality to every sip. With a rapidly growing global customer base, BrüMate aimed to scale its digital marketing efforts to drive higher conversions and revenue growth.
Despite being a well-recognized brand, BrüMate faced several challenges that needed strategic intervention:
– Scaling Performance Marketing : Their Google, Meta, and Amazon campaigns were under-optimized, leading to higher Customer Acquisition Costs (CAC) and lower return on ad spend (ROAS).
– Revenue Stagnation : While BrüMate had a strong organic presence, it wasn’t translating effectively into sales.
– Competition & Market Saturation : The drinkware industry is highly competitive, with numerous players vying for the same audience.
– Optimization of Amazon Sales : Their presence on Amazon required performance management to improve rankings and sales efficiency.
upGrowth was brought in to revamp BrüMate’s digital marketing efforts with a two-pronged approach: Performance Marketing on Google, Meta, and Amazon, alongside Organic Growth Management.
Thanks to UpGrowth’s data-driven approach, BrüMate experienced significant business growth:
upGrowth’s performance-driven strategies and organic growth management helped BrüMate scale its online presence and sales exponentially. By refining ad strategies, optimizing content, and leveraging data-driven insights, BrüMate successfully enhanced its market position and revenue.