How We Helped an EdTech Brand To Achieve Business Growth Through Facebook and Google Ads in 30 Days

Gyanoholic Story

Mastering technologies and forming a strong fundamental base for young children is both rapid and cumulative, continuously laying a foundation for later learning.

Gyanoholic pioneers in training kids of the age 4 -18 years in the field of Technology & Engineering with the best in class STEM education and state-of-the-art facilities.

Gyanoholic currently works with over 30 schools across multiple cities and is involved in introducing Tech Education in the most Elaborate, Enjoyable, and Experiential way for young excited kids.

Identified Challenges

The goal seemed simple but proved to be challenging because of the customer-centric issues that the Gyanoholic was facing which led to non-conversion of the acquired leads and poor quality of leads.

In extensive courses, kids might lose interest in the middle of the course.
Parents are paying the charges and what if the child doesn’t have interest later after doing the course – will the child continue in the future?
If the child loses interest in between I will lose my money.

When Gyanoholic approached upGrowth, they were struggling to get quality leads and increase the lead flow that might help them get converted to the paid courses which was the ultimate goal.

Empathy, Research, Brainstorming & Plan

Gyanoholic was at a point in their journey where they had to figure out how to reach the right audience to increase the conversion, however, they needed to scale up their business considerably with a generous amount of leads and make sure that they didn’t massively increase their CAC in the process.

The Edtech industry is already overheated due to funded startups and heavy spends to get more eyeballs from so many startups and established players.

Gyanoholic needed to get quality leads from paid efforts immediately.

We deep-dived into the brand challenges and came up with a scalable strategy that would serve our clients well in the long run.

Solutions

Here are some of the important elements of our holistic approach to a long-term paid strategy:

Facebook and Google Ads

We started off with figuring out the right audience and long-tail KWs to target in order to get quality leads who have a good chance to get converted for the paid courses alongside increased lead flow.

We experimented with various ad sets, visuals, and messaging that hit the right spot in minimizing the customer-centric challenges. It also helped us figure out which demographics and ads were working best to build our assets.
We also used the popular way to remarket by creating lookalike audiences and targeting them through different ads which helped to decrease the cost per result with quality leads.
We crafted individual LPs targeted to a filtered audience with though through actionable copy.
Within 2 weeks we saw lead conversions double, in comparison to the spends of their previous paid campaign efforts. And within a month, we saw a 60% decrease in the CPL and an increase in traffic to the website with unique users.

Conclusion

Correct targeting with a minimalistic and targeted approach in messaging, based on each audience segment, helped to achieve the lowest CPL with extensive quality leads for the Gyanoholic EdTech company within 30 days!

upGrowth Solution

Avg. Cost Per Lead

Decreased by 60%

Lead Quality

Increased by 98%

Conversions

Increased by 58%

Testimonials

Gautam S.T - Co-Founder at Gyanoholic International Pvt. Ltd.

We have been working with Amol and his team at upGrowth for the past few months. I must say I have had a great experience working with a super passionate team and we see a great level of improvement in our marketing activities after we have started working with upGrowth. Amol has a great understanding of the space and brings tremendous value to the table.