Tarkashastra way, crack CAT your way — Pune’s edge for an MBA!

Project Overview

Tarkashastra, a fast-growing coaching institute in Pune, approached us to reposition their digital presence. Their existing website lacked modern aesthetics, design clarity, and student-centric experiences—leading to low online visibility and minimal inquiries. We stepped in to elevate their brand through a complete visual and UX overhaul while aligning every design choice with performance-focused SEO goals.

Challenges

Tarkashastra’s old website had an outdated visual identity that didn’t appeal to students, with poor hierarchy and confusing navigation. There was no clear distinction between MBA, BBA, and Law programs, and it lacked trust-building content and interactive elements. The absence of a mobile-first design further impacted usability. Combined with low search visibility and no dedicated landing pages, the site struggled to attract quality leads.

Revamped brand identity

The Idea

To build a brand that speaks directly to students preparing for intense entrance exams, we crafted a design system that blended academic credibility with youthful energy. The goal was to restore trust through visual clarity and structure. We addressed UX/UI issues from the previous website by fixing navigation, refining layouts, and ensuring a seamless,
mobile-first experience—ultimately creating a digital platform that feels both professional and student-friendly.

Color

The color palette was thoughtfully chosen to emphasize trust, focus, and clarity—ensuring the brand feels dependable and motivating for students. The deep navy blue evokes academic seriousness, while the vibrant orange adds energy and highlights key actions. This balanced combination enhances the brand’s professional presence and reinforces Tarkashastra as a supportive, student-first coaching platform built to empower aspirants with confidence.

Typography

The color palette was inspired by natural food tones, representing the variety and freshness of Nutribite’s healthy dishes. This approach visually reinforces the brand’s commitment to offering diverse and nutritious meal options.

Fresh brand identity

The final look

Here’s the final look of Tarkashastra—carefully crafted to resonate in the competitive world of entrance exam coaching. The bold color palette and modern design language translate seamlessly across platforms, helping Tarkashastra stand out and grab attention on social media.

sneak peak of the new website

Website Design Look

The new design for Tarkashastra features a clean,
student-friendly UI with clear, direct navigation—resolving the major UX issues from the previous site. Each element has been thoughtfully restructured for a smoother, more intuitive experience, allowing students to quickly access course details, mentorship info, and sign-up options without confusion. This upgrade not only improves functionality but also creates a focused, seamless journey that’s accessible, efficient, and aligned with the mindset of today’s learners.