A Fresh Delight, It’s Still Nutribite

Project Overview

Nutribite previously knowns as That’s it food box,
approached us for a complete website redesign, seeking a fresh and modern identity that better reflected their brand values. Instead of just updating their website, we undertook a full-scale rebranding—redefining everything from the logo and typography to the color palette and visual language. While we introduced a more refined and contemporary design, we ensured that the essence of Nutribite’s signature purple color remained intact, preserving its brand recognition and emotional connection with its audience.

Challenges

Nutribite’s website was cluttered, poorly navigable, and failed to retain users, leading to high drop-offs and lost revenue. It’s outdated design diminished its appeal and credibility compared to its competitors. To improve user experience and strengthen brand positioning, Nutribite needed a cleaner, more intuitive, and visually compelling redesign.

Revamped brand identity

The Idea

We didn’t just create a new name—we revamped the entire brand identity, including the color palette, typography, and photography, while retaining the signature purple from the original brand. The new design embraces a playful tone and vibrant visuals, ensuring Nutribite stands out from its competitors with a fresh and distinctive positioning.

Logo

We designed a custom, hand-crafted logo with a playful tone, reflecting Nutribite’s unique offering of highly customizable meals. The bespoke design not only emphasized personalization but also made the brand visually distinct from its competitors, reinforcing its fun and an approachable identity.

Color

The color palette was inspired by natural food tones, representing the variety and freshness of Nutribite’s healthy dishes. This approach visually reinforces the brand’s commitment to offering diverse and nutritious meal options.

Typography

We chose a clean sans-serif font with soft, curvy edges, perfectly complementing the brand’s playful and friendly tone while ensuring readability and modern appeal.

Photography

The photography featured bold, vibrant colors that complemented the brand’s energetic personality. Images showcased happy people enjoying their meals and fresh, colorful dishes, reinforcing the brand’s focus on joy, health, and variety.

Fresh brand identity

The final look

Here’s how the brand came together—a bold, fresh, and playful identity, crafted with carefully selected elements. The result was a distinctive look that confidently stands out among competitors.

Sneak peak of the UI Before and After

Website Design Look

After carefully mapping out the color palette, typography, and imagery, we developed a clean, bold, and vibrant layout that reflects the brand’s playful and fresh personality. The sections were structured to ensure seamless navigation, making it easier for users to explore and customize their meal choices. The new design not only improved usability but also visually reinforced Nutribite’s commitment to offering diverse, healthy, and delicious meal options.

Old Website Design

The previous website design was cluttered and lacked clear navigation, not leading visitors directly to the meal plan—the primary business vertical—without proper context. This abrupt experience caused a high drop-off rate as users disengaged upon landing.

New Website Design

The new website features a clean, well-structured design with intuitive navigation, seamlessly guiding users to the meal plan page. Additionally, a streamlined checkout process ensures a hassle-free experience.