Fit goals, tasty thrills — it’s Freshly Meals!

Project Overview

Freshly Meals is a Dubai-based food subscription business offering healthy, chef-crafted meal plans tailored for busy individuals seeking convenience without compromising on nutrition or taste.

The client approached us to improve their marketing strategy and address a critical drop-off issue on their website. Users were abandoning the checkout process due to a complicated and non-intuitive UI/UX design, leading to lost conversions.

Challenges

Freshly Meals faced several challenges with its website. The checkout process was overly complicated due to poor UI/UX design, causing users to abandon their carts before completing a purchase. The navigation was difficult for customers to explore meal plans or customize their subscriptions with ease. Additionally, the lack of streamlined user flows and modern interaction patterns resulted in a frustrating experience that didn’t match the convenience and quality the brand promised.

The website lagged behind competitors in usability and functionality, ultimately affecting customer trust and conversion rates.

UX streamlining strategies

The Idea

We redesigned the user experience across the entire website, starting from the homepage down to the banner and checkout flow. Our goal was to eliminate confusion and frustration by creating a clear, intuitive navigation system and a streamlined checkout process. This allowed users to browse meal plans effortlessly and complete their purchases without drop-offs. By simplifying the journey and focusing on ease of selection, we aligned the digital experience with Freshly Meals’ promise of convenience and quality.

Result

By enhancing key sections and making the product detail pages (PDP) more informative, we significantly reduced friction in the meal selection process. First-time users were better informed about the available plans, leading to increased clarity and confidence in their choices. Following the UX improvements, the checkout drop-off rate decreased by 10%.

Dedicated landing pages for influencer collaboration

Landing Page

We developed dedicated landing pages and launched tailored campaigns to support influencer collaborations. These landing pages were strategically designed to align with each influencer’s audience, featuring personalized messaging, exclusive offers, and clear calls to action. This approach ensured a seamless user journey from influencer content to conversion, amplifying campaign effectiveness and boosting brand visibility.

Social Media Presence

Social Ads

We developed high-performing social media ads specifically designed to drive paid traffic to the website. With compelling visuals, clear calls to action, and precise audience targeting, these ads significantly improved engagement, tripled the return on ad spend (ROAS), and led to a noticeable boost in conversions.

Sneak peak of the UI Before and After

New Design LOok

In the revamped website design, we addressed all major UX and user journey pain points that previously hindered conversions and user satisfaction. From simplifying the navigation structure to optimizing the layout and interaction flow, every element was thoughtfully designed to guide users effortlessly from landing to checkout. We introduced a high-quality, clean visual design that not only elevated the overall aesthetic but also reinforced the brand’s promise of freshness, quality, and convenience.

Old Website Design

The previous website suffered from a cluttered layout and not-so-clean navigation, making it difficult for users to locate meal plans easily. This led to confusion and a higher drop-off rate as visitors lost interest quickly.

New Website Design

The redesigned website with clean, organized layout with intuitive navigation that effortlessly leads users to the meal plan section.