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Project Overview

The client approached us for comprehensive 360° marketing services with a primary focus on enhancing their digital presence and driving sustainable organic traffic growth. This involved developing a wide range of strategically designed UI/UX pages tailored to improve user experience, increase engagement, and optimize for search engine performance.

Our approach included crafting intuitive layouts, streamlined navigation, and conversion-focused interfaces that not only aligned with the brand’s identity but also supported their broader marketing goals across various digital touch points.

Challenges

The client had successfully attracted a steady stream of paid traffic to their website, which was driving short-term conversions; however, they faced a significant challenge in building consistent and sustainable organic traffic. Despite offering a strong product and service, their website lacked the necessary SEO-optimized structure, content depth, and user experience elements that are crucial for ranking well on search engines.

The primary challenge, therefore, was to shift the balance by strengthening their organic presence and reducing dependency on paid campaigns.

Strategic Page Design for Growth

The Idea

We develop a series of calculator, offer, and tools pages that would not only provide value to users but also be fully optimized for SEO to drive organic traffic. These pages were strategically crafted to target specific search intents, improve discoverability, and encourage longer user sessions. By combining functional utility with clean, responsive design and keyword-rich content, we aimed to position the website as a go-to resource within its niche—enhancing both visibility on search engines and user engagement on-site.

The calculator

We created SEO-optimized calculator resources with a focus on intuitive UI/UX design to enhance user experience. Each calculator featured a clean, user-friendly interface with interactive elements, ensuring seamless navigation across both mobile and desktop. Optimized with targeted keywords and structured data, these tools not only provided valuable insights but also boosted organic traffic while aligning with the brand’s visual identity.

Offers Page

These pages were strategically crafted to highlight the brand’s promotions and special offers, with clear, compelling calls to action that encouraged visitors to take advantage of the deals. By optimizing the page layout for easy navigation and making the offers highly visible, we were able to redirect more traffic to these pages, resulting in a significant 10% boost in conversions.

À la carte Pages

Focusing on meal plans as the core offering, we created À la carte pages to drive organic traffic and boost upselling and cross-selling of smaller products. With a clean, minimalistic design, users could easily browse and add items to their cart, encouraging them to explore complementary products and increase their order value, ultimately leading to higher conversions and diverse sales.

Social Media Presence

Social Ads

We created highly converting social media ads designed to drive paid traffic to the website. These ads were strategically crafted with compelling visuals, clear calls to action, and targeted messaging to engage the right audience, effectively increasing click-through rates and boosting conversions, which resulted in a 3x increase in ROAS.

Organic Post

On Instagram, we developed a carefully planned feed design that showcased the brand’s core value proposition, product quality, and purpose. Each post was thoughtfully crafted to reflect the brand’s tone and aesthetics, creating a visually appealing and cohesive grid that captured attention and built trust. This strategic approach aimed to leave a strong first impression on visiting users, encouraging them to explore the brand further and ultimately driving higher engagement and follower growth.