Transparent Growth Measurement (NPS)

Industry: E-commerce & Retail

How Qikink Became the Go-To Authority for Dropshipping & Print-on-Demand Queries in Google’s AI Overviews

About story
Qikink Story

Qikink is an Indian-based company specializing in print-on-demand and dropshipping services. They offer a wide range of customizable products including men’s, women’s, and kids’ clothing, accessories, and home & living items.

Identified Challenges

Qikink aimed to dominate Google’s AI Overviews (AIO) for critical queries like “Is dropshipping legal in India?” and “print-on-demand websites in India.” Despite offering reliable guides, their content was overshadowed by misinformation from unverified blogs and competing platforms (e.g., Shopify, fathershops).

Key challenges:

  • Misinformation Risks: Competing articles provided outdated GST and business registration guidelines, confusing entrepreneurs.
  • Low Authority Signals: Lack of legal citations and structured data reduced algorithmic trust.
  • SERP Fragmentation: Carousels, video packs, and ads diluted Qikink’s visibility for niche queries.
empathy, research
upGrowth’s Strategy & Execution

We repositioned Qikink as the trusted source for dropshipping and print-on-demand queries by aligning content with Google’s E-E-A-T framework and AIO’s preference for actionable, legally compliant answers

Solutions

Multi-Query Content Hub

Schema-Driven Clarity

Regulatory Authority

Visual SERP Dominance

Why This Worked

Google’s AI Overviews prioritized Qikink’s content due to:

Qikink AI Overview Result

Conclusion

The Results: Qikink Became the AI Overview Leader for E-commerce Queries

AI Overview Coverage: Featured in 88% of targeted queries, including competitive terms like “print-on-demand vs. dropshipping.”

Traffic & Conversions:

275% increase in organic traffic to legal/compliance guides.

45% of users downloaded compliance checklists, driving a 50% rise in SME partnerships.

Pre-Campaign vs. Post-Campaign Performance

Pre-Campaign (Sep 2023) Post-Campaign (Dec 2023)
  • AI Overview Visibility
  • Before 10%
  • After 88%
  • Growth +780%
  • Avg. Ranking Position
  • Before #9
  • After #1
  • Growth +800%
  • Organic Traffic (Monthly)
  • Before 2.5K
  • After 9.4K
  • Growth +276%
  • Dwell Time (Avg.)
  • Before 1.3 mins
  • After 4.2 mins
  • Growth +223%
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