Job Opening for Senior Growth Marketing Manager
About the job:
upGrowth is on the rise, and we’d love to have you along for the ride. Our goal is to encourage creativity and joy. With us, you can discover new possibilities and expand your horizons. Step into the world of digital marketing, challenge yourself, learn new skills, and build a fulfilling career alongside a group of eager-to-learn, collaborative, and creative thinkers and doers. Join the group!
Our company is searching for a modernized marketing manager who does continuous, iterative tests along the funnel and leverages the data to create data-driven plan modifications that improve key performance indicators.
- Be in charge of the strategy and execution of overall growth marketing initiatives that promote adoption and engagement across different paid and organic channels.
- Develop customer segmentation, and define individualized growth narratives.
- Collaborate with teams to build growth strategies that are based on performance.
- Work directly with the SEO team to perform experiments, assess results, and design new features to optimize the conversion funnel by bringing a deep grasp of growth and optimization best practices such as A/B testing.
- Maintain a culture of innovation by experimenting with new marketing channels, tools, and creatives on a regular basis.
- BA/BS degree
- 5+ years of experience managing large-scale campaigns across several platforms (paid, organic, web, social media, influence marketing, etc…).
- Work experience that includes a mix of hands-on implementation and strategy.
- Worked with and managed agencies previously.
- Platform and tool independence – capable of thriving on any platform and possessing a thorough understanding of the foundations of digital marketing.
- In-depth knowledge of growth and optimization, including best practices such as A/B testing.
- Experience in either direct people management or directing high-profile projects as a leader.
- Experience with growth efforts in international markets.
- Experience in B2B & SMB marketing, video marketing, and vertical (eComm, local, etc) audience marketing.
- Experience working in a fast-paced, highly ambiguous environment.