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It is an action plan that helps launch a product at the right time and ensures it reaches the right audience
Experience rapid experimentation to hack the best ways of growth for different aspects of your business
Boost your family business growth with a different approach to business marketing
Boosts website traffic by encouraging the interested audience to land naturally on your website
Boost the visibility of your advertisements and attract relevant customers with Paid Search Marketing
Improve brand awareness, lead generation, and conversion rate with this proven methodology
Explore the power of Social Media Marketing to build a solid online presence for your brand
Get FREE access to multiple digital marketing calculators that help curate successful digital marketing strategies
We have compiled the perfect workable hacks and checklists that enable you to work like a pro
Which digital marketing strategies helped us scale up businesses belonging to different sectors?
upGrowth offers digital marketing tools to help digital marketers to stay at the top of their marketing game
Unlock business growth with our Custom GPT Tools. Experience tailored solutions for enhanced productivity.
Dig into our all-inclusive guides to create the best strategies for your business growth
Using unique strategies based on data-driven experiments to help businesses disrupt markets.
Contact UsYour business growth is an out-turn of:
Customers form the core of your business. Attracting and retaining them is a task which requires dedication and diligence. We employ a number of techniques to help drive traffic to your business and generate conversations.
For your business to be discovered by your target audience, it needs to feature on top of the search results. Being a Google Partner, upGrowth employs the best practices to optimise your website and enhance organic traffic.
Paid campaigns without context and creativity can be quite difficult to scale. We work with verbally compelling and visually interesting narratives to improve your click-through rate.
By altering perceptions and shaping opinions, social media builds your brand name. We are a growth marketing agency that crafts media campaigns to create a buzz around your business and engages social influencers to advocate for your brand.
Our experience with previous campaigns has helped us devise practicable hacks. These are followed up with A/B testing, landing page iteration, and channel development which can help your product become viral, instantly.
Customers form the core of your business. Attracting and retaining them is a task which requires dedication and diligence. As a seasoned growth marketing agency we employ several techniques to help drive traffic to your business and generate conversations.
An agile approach is adopted to develop customer-oriented applications and platforms. Our comprehensive web and mobile applications are tailored for a robust cycle of iteration which facilitates quick releases, feedback analysis, and scalable solutions.
Our web & mobile applications are integrated with tools which help analyse data, filter operations, identify complexities and thus, arrive at a good understanding of consumer behaviour. This gives your product adequate space to evolve.
To keep up with changing market conditions, upGrowth makes appropriate adjustments to your product. To achieve this, our team understands your buyer persona, undertakes product analytics, and uses industry experience to modify products to generate the best output.
Driving traffic from all corners of the internet right to your doorstep is not an easy job. But, with an exhaustive growth toolkit, all the pertinent tools are plugged into your web & mobile platforms which lets users connect with you quickly.
Using a number of customer-centric formulas can help plan
accelerated and consistent growth.
We create buyer personas, identify early adopters, and target them with the right channels.
By using a variety of hacks across the marketing funnel, upGrowth converts visitors into leads.
Our intent is to optimise customer experience by enhancing user engagement and driving conversations.
We prepare viral campaigns to delight customers and promote brand advocacy, thus reaching large communities.
I have worked extensively with Amol and his team on Organic Growth Strategy for a leading fintech brand. Kudos to his team for always being a step ahead of the curve and coming in with in-depth insights on what we’re doing right or wrong and what we need to do next. Amol’s knowledge of the SEO space, added to his execution skills, makes the perfect recipe for precise work, identifying and clearing blockers, and great foresight. An experienced growth marketing agency, upGrowth is readily available to take on challenges, get feedback, and problem-solve on the go! I’d highly recommend working with Amol and his team for a smooth SEO growth journey.
It was a pleasure working with Amol and the team. I have got an understanding of the business model, future growth aspects, and roadmap to achieve business goals in detail. He was so calm and composed to explain things clearly and precisely. He is strong, experienced, and skilled in analyzing complex business processes and breaking them down into simple solutions. This growth marketing consultancy was very energetic during my consultation, so excited to listen to all the business concerns and evaluate them thoroughly. I would strongly recommend him for a Growth marketing consultation, social media, and performance marketing of BFSI or any other relevant business models.
Founder
We wouldn’t have thought of this if it weren’t for upGrowth; we would have taken the traditional path. After two months of experience, we are confident that Modnaci will work; for the first time, an agency came prepared with many topics before the meeting. Unlike most calls, there was no need to ask about the agenda beforehand. The entire experience was beautiful and enjoyable. We are impressed with upGrowth’s patience and detailed explanations on every topic.
Amol is an excellent growth leader. I’ve been working with him for the last two years, and he has consistently outperformed in delivering monthly growth targets. He leads and manages a team of young minds who are diligent, smart-working, and insight-driven. Amol stays calm during a crisis, enabling him to see and solve the issue for his clients. UG team has always been able to come up with a way to achieve results, and they never have no for an answer. Working with and learning from Amol is an excellent chance I am grateful to have gotten. If you are looking for a growth marketing agency, your search end here.
Of all the consultancies that we evaluated, upGrowth stood out for their expansive technical knowledge, clarity in initiatives and being metric-obsessed. Working together has been insightful and seamless and I would recommend liaising with them to accelerate any kind of growth efforts!
“We have been working with Amol and his team at upGrowth for the past few months. I must say i have had a great experience working with a super passionate team and we see a great level of improvement in our marketing activities after we have started working with upGrowth. Amol has a great understanding of the space and brings tremendous value to the table.”
“I worked with Amol and his team for marketing services. Amol is very logical, methodical and process driven in his approach to marketing. He looks at data and creates strategies based on data. He also invests time in genuinely understanding the customers’s business, their products and services and comes up with creative ideas that helps both the product and marketing. Its an absolute pleasure to work with Amol.”
Amol & the team have at upGrowth have been an integral part of the Simply.Coach journey. They have assisted us in all aspects of our growth strategy and have worked in the spirit of partnership. The team is responsive and is well qualified to deliver expected outcomes.
If you are looking for a team that goes beyond traditional digital marketing & works as a true growth partner, do speak to Amol.
Amol is knowledgeable and resourceful. I am glad that we connected with Amol and his team at the right time. Our sales grew by 60% in our 3rd month we started working with them. We wish we connected with Amol much earlier. If you are finding your way around digital marketing, Amol is the person you should get in touch with.
We are very satisfied with the services provided to us by upGrowth. They have immense lead generation capacity that benefitted our brand tremendously. We found the team to be passionate, dedicated, and hard-working in addition to being creative and technically sound. upGrowth majorly helped us in scaling our Google Ads initiatives while bringing down the CPL effectively.
The upGrowth team is brimming with ideas and energy, which they bring to life with flawless execution of their plans. We were thoroughly impressed by their on-time delivery and error-free execution that saved time and money on both ends. The team is highly responsive and kept us updated on every step of the process.
We have been working with upGrowth for [close to a year] and have seen measurable growth in our website’s ranking and traffic. Their SEO services are totally transparent, so we exactly know what they are doing at each step. The team is also quite helpful and responsive whenever we reach out to them, handling the escalations professionally and immediately.
upGrowth team is very organised, methodical and proactive in their work. While we are still working on the recommended suggestions, they were already thinking “what else and what next”. upGrowth always kept pushing us to get the best for our product and the whole team is reliable and extremely responsive.
Team upGrowth have great skills and profound expertise in advanced business solutions. upGrowth team helped us on business management automation and growth planning. I certainly would recommend upGrowth as a your company growth partner.
In just one month Amol and his team has created a roadmap and go to market strategy for my new business. upGrowth has the ability to cut through the fog and quickly identify the most impactful tasks. upGrowth team can summon and manage skilled human and digital marketing resources needed to grow and expand the business.
The upGrowth team did an outstanding job bringing our brand to life online. They executed the project methodically and efficiently. We are very happy with the results upGrowth has delivered for our online branding exercise. I strongly recommend upGrowth if you are looking for a friendly and creative team to help you grow.
Team upGrowth was quick to adapt and learn about our domain educational toys and games, and able to devise a strategy with detailed action plan to improve our brand awareness, visibility, leads and conversion rate. Within a short period, they were able to help us scale our business on Amazon alongwith Facebook and Google business. If you want to grow your business exponentially in this highly competitive and digital world, upGrowth is the solution. Highly recommended.
We have been working with Amol and his team at upGrowth for the last few months, on our organic growth program, with the objectives of increasing organic and direct traffic to our website. Amol and his team are working with us on page and off page SEO for our web pages, ranking on targeted keywords, content strategy, technical SEO and CRO. We are extremely impressed with the technical competence, expertise, professionalism and responsiveness shown by Amol and the upGrowth team. We are very happy with Amol’s grasp and understanding of our requirements, his technical expertise and willingness to work with us on issues at every level — from strategic to tactical. They are a great team to work with!
I’ve worked with Amol and upGrowth for almost a year in my Marketing Ops role with Digbi Health. I was surprised by how professional, focused and performance-oriented the entire team was. Their Ops teams continue to set realistic expectations on timelines, and potential outcomes of campaigns. Their content crew never misses deadlines and delivers quality content. Working with Amol has been a delight. He’s always interested in our business objectives, industry landscape, and audiences. He goes above & beyond the contract to recommend initiatives to improve sales, engagement, and rankings. He creates a comfortable space for discussions & ideation on calls. I would recommend upGrowth to a client, a colleague, or a vendor in a heartbeat.
I’ve had the pleasure of working with Amol for Simply.Coach’s growth marketing, and his technical expertise and hands-on approach has been invaluable in helping take our organic and paid growth initiatives forward. I am particularly impressed by his contribution as a growth consultant, sharing recommendations from a holistic marketing & growth perspective. He takes the effort to share solutions that work for our business in particular, and his experience working with clients in different verticals helps bring a different perspective to the table.
Highly recommended!
At the time of writing this recommendation, I worked with Amol for close to a year. I’ve found Amol and his team at upGrowth to be everything one could hope for in an agency partner. The team, lead by Amol, is experimentative in their thinking, proactive, and data-driven, and has time and again struck a balance between first principled thinking and experience-backed thinking. Above all, the one value that I’ve come to appreciate the most about Amol and his team is their proactiveness which has saved me and my colleagues a lot of precious time. Amol is also very organised, and communicative and possesses foresight to help us navigate both the everyday challenges and the strategic ones alike.
Our prime objective is to challenge the conventional ways of marketing and foster a belief that leads to exponential growth. This is why upGrowth employs:
To track, measure, analyse, and benchmark each campaign so that you are sufficiently equipped to make data-driven decisions.
To discover new ways of improving performance so that you can stand apart from the crowd and gain a decisive edge.
To run multiple campaigns within a limited budget for understanding what works best and scale it appropriately.
At upGrowth, we are committed to staying at the forefront of the ever-evolving marketing landscape. Our Growth Consultants are a valuable resource for businesses seeking to enhance their marketing strategies. Highly skilled in their respective fields, our Growth Consultants have a wealth of experience working with a variety of clients. We believe that by bringing together a diverse group of experts, we can offer our clients the best solutions to help their businesses grow.
Mastering the art of Search Engine Optimization (SEO) has become a non-negotiable skill for anyone looking to enhance their online visibility and outrank the competition. However, SEO is not a one-size-fits-all strategy; it’s a complex web of on-page and off-page practices that work together to boost your website’s ranking on search engines. But what exactly […]
Read MoreNavigating the landscape of search engine optimization (SEO) and search engine marketing (SEM) can often feel like deciphering a complex puzzle in digital marketing. SEO and SEM are fundamental components of a successful online marketing strategy, yet they serve different purposes and follow distinct pathways to achieve visibility and engagement. This guide delves into the […]
Read MoreSEO (Search Engine Optimization) and PPC (Pay-Per-Click advertising) are digital marketing strategies that aim to boost your website’s visibility and attract more visitors. However, they take fundamentally different paths to achieve this goal. Understanding the nuances of SEO vs PPC is crucial in making informed decisions that align with your business goals and budget. This […]
Read MoreImagine this: you’re a retail captain at the helm of a treasure ship, overflowing with unique products. But here’s the catch – your navigational tools are a bit wonky. Allocating your marketing budget without a strategic plan is akin to sailing the high seas with a faulty compass. You might stumble upon some success, but […]
Read MoreThe FinTech industry is like a bustling metropolis, a place where sleek skyscrapers representing innovative financial products jostle for attention. But just like in any bustling city, competition is fierce. To stand out amongst the digital crowd, FinTech companies need a strategic fintech marketing plan – and a crucial part of that plan is figuring […]
Read MoreImagine a supermarket aisle. A cacophony of color, packaging, and logos bombard your senses. This, my friends, is the gladiator arena of the FMCG (Fast-Moving Consumer Goods) sector. From laundry detergents to breakfast cereals, brands vie for a coveted spot in your shopping basket – often for products with seemingly minor differentiators. So, how do […]
Read MoreIn the gladiator arena of modern ecommerce, a well-oiled marketing engine is your shield and sword. But effective marketing doesn’t appear out of thin air. It requires a meticulously planned ecommerce marketing budget. Think of it as an investment in growth. A precisely allocated budget fuels targeted ecommerce marketing pricing strategies, propelling you towards your […]
Read MoreIn today’s healthcare landscape, the battle for patient acquisition is fierce. Gone are the days of a single local hospital dominating its community. Now, a dynamic web of clinics, specialists, and health systems vie for the ever-evolving needs of patients. This competitive environment necessitates a shrewd approach to marketing expenditures. Here’s the key: strategic budget […]
Read MoreEver felt like Alice tumbling down the rabbit hole when it comes to edtech marketing costs? You’re not alone. The education technology landscape is a bustling bazaar, with established players vying for market share alongside innovative startups. While a dynamic environment fosters growth, it also throws a curveball at budgeting for that all-important edtech marketing […]
Read MoreThe financial technology landscape, or “fintech” for short, is experiencing an explosive growth spurt. From mobile payments and robo-advisors to blockchain-powered solutions and alternative lending platforms, fintech is revolutionising how we manage our money. But with this rapid evolution comes a crucial question: how can fintech companies effectively reach their target audience in a crowded […]
Read MoreIn the competitive world of healthcare, where trust and empathy are paramount, standing out from the crowd can be a challenge. Traditional marketing tactics often struggle to capture the essence of genuine care and personalized experiences. Thankfully, a potent tool lies readily available: the power of patient testimonials. Imagine: A potential patient, grappling with uncertainty […]
Read MoreForget dial-up tones and waiting rooms crammed with dog-eared magazines – the healthcare landscape has shifted. Welcome to the digital age, where healthcare providers and patients connect not just in sterile clinics but in the vibrant, dynamic realm of social media. Think of it as a virtual agora, buzzing with information, support, and the potential […]
Read MoreThe healthcare landscape constantly evolves, presenting unique challenges for providers as they strive to connect with patients, build trust, and achieve their marketing goals. However, these efforts are often hampered by market failures, hindering patient acquisition, engagement, and brand awareness. Why is Healthcare Marketing Different? Unlike many industries, healthcare marketing faces distinct hurdles. Regulations and […]
Read MoreThe healthcare industry, by its very nature, carries inherent sensitivities. Unlike selling a gadget or trendy apparel, healthcare providers are entrusted with promoting sensitive services that impact people’s well-being. This necessitates a heightened awareness of healthcare marketing ethics and a commitment to ethical issues in healthcare marketing. When it comes to marketing within this space, […]
Read MoreThe healthcare industry is undergoing a digital revolution, driven by evolving patient expectations and the growing ubiquity of online platforms. This presents both challenges and opportunities for healthcare providers seeking to connect with their patients more effectively. At upGrowth, we specialize in bridging this gap through data-driven, ethical, and innovative digital marketing strategies tailored to […]
Read MoreImagine you’re a patient seeking information about a new treatment. Where do you turn? In today’s digital age, the answer often lies in the vast expanse of the internet. This is where content marketing for healthcare providers comes in, wielding the power of connection to bridge the gap between medical expertise and the information needs […]
Read MoreIntroduction In” the ever-evolving digital landscape” of India, Facebook is a cornerstone for digital marketing strategies. With a Here’sof Facebook marketing packages, including Facebook ads packages, Facebook ad management packages, and various Facebook marketing pricing packages, businesses in India have many options to boost their online presence. Understanding these packages’ nuances is crucial for companies […]
Read MoreIn today’s digital landscape, where attention spans are fleeting and competition is fierce, email marketing remains a beacon of relevance. It cuts through the noise, fosters direct connection with your audience, and drives conversions – all at a fraction of the cost of traditional advertising. And for businesses eager to leverage this potent tool, navigating […]
Read MoreIntroduction In the dynamic world of digital marketing, Instagram stands out as a critical platform, especially in India. With its visually appealing format and vast user base, Instagram provides a fertile ground for businesses to grow their brand. Understanding and utilizing Instagram marketing packages, including Instagram management packages and Instagram promotion packages, is key to […]
Read MoreIntroduction In the ever-evolving digital marketing landscape, businesses in India find themselves at a crucial juncture in 2024. With the digital space becoming increasingly competitive, suitable digital marketing packages can be the key to unlocking business success. Understanding the nuances of digital marketing pricing packages in India is essential for businesses aiming to establish a […]
Read MoreIntroduction An online presence is crucial for any business’s success in the business era. This is especially true in India, a rapidly evolving digital marketplace where a website is the cornerstone of a company’s digital identity. Understanding the myriad of website packages available, including website design packages, website development packages, and website redesign packages, is […]
Read MoreIntroduction In today’s digitally-driven world, social media marketing is an indispensable tool for businesses seeking to carve a niche in the online marketplace. With most consumers engaging on social media platforms, businesses, regardless of size, are turning to social media marketing to reach their target audience, build brand awareness, and drive sales. In this context, […]
Read MoreIntroduction: Navigating the PPC Landscape in India Pay-Per-Click (PPC) advertising has emerged as a cornerstone strategy for businesses seeking to bolster their online presence in India’s diverse and fast-paced digital market. This blog post aims to explore PPC packages in India in-depth, elucidating how they can be strategically employed to transform clicks into conversions. We […]
Read MoreUnderstanding the Power of SEO in Business Growth In an era where digital presence is a key determinant of business success, Search Engine Optimization (SEO) has become an indispensable tool. The digital marketplace is vast and competitive, making it crucial for businesses to stand out. SEO is the art and science of enhancing your online […]
Read MoreThe Indian healthcare landscape is undergoing a revolution. No longer are medical facilities confined to physical spaces – the internet has become a critical touchpoint for patient engagement, information dissemination, and brand building. This is where healthcare digital marketing agencies step in, wielding the power of data and creativity to propel healthcare providers into the […]
Read MoreIndia’s FinTech industry is experiencing explosive growth, with innovative solutions disrupting traditional financial services. However, achieving sustained success in this competitive landscape requires strategic marketing efforts. That’s where fintech marketing companies come in – specialized agencies equipped to guide FinTech businesses through the digital maze and unlock their full potential. Understanding the Fintech Landscape Today’s […]
Read MoreBrief overview of the growth of ecommerce in India and its future potential. Online marketplaces such as Flipkart and Snapdeal arose in the early 2000s when e-commerce in India first started. By introducing Indian consumers to the simplicity of online purchasing, such platforms laid the foundation for the digital retail industry. The following ten years […]
Read MoreWouldn’t it be amazing if the top (highly relevant) GPTs were served to you from a pool of 3 million Custom GPTs? That’s exactly what the brand-new GPT Store is for. The GPT Store, launched on Wednesday, is a platform that puts the spotlight on custom GPTs and broadens its user base. After announcing the […]
Read MoreBrief Overview of the Importance of SEO in Fintech Content Marketing In the ever-evolving landscape of financial technology (Fintech), the role of Search Engine Optimization (SEO) in content marketing is crucial. SEO enhances the visibility of Fintech content, ensuring that it reaches the target audience effectively. With the financial sector becoming increasingly digital, a robust […]
Read MoreIntroduction In the blockchain industry, the importance of SEO cannot be overstated. As blockchain technology continues to intertwine with digital marketing, understanding effective SEO strategies becomes essential for businesses in this field. This sector’s unique challenges and opportunities necessitate a tailored approach to digital marketing. This article will delve into seven critical SEO trends and […]
Read MoreIntroduction In the dynamic world of capital markets and financial services, Search Engine Optimization (SEO) is a crucial component for success. Given the highly competitive landscape, firms must employ targeted SEO strategies to stand out and attract the right audience. SEO not only enhances online visibility but also helps in establishing credibility and trust in […]
Read MoreIntroduction In the highly competitive world of financial services, Search Engine Optimization (SEO) is beneficial and essential. It is pivotal in enhancing online visibility, attracting potential clients, and establishing a brand’s authority. In this sector, where trust and credibility are paramount, differentiating financial services through targeted SEO strategies becomes crucial. A well-crafted SEO approach can […]
Read MoreIntroduction In the financial industry, online visibility is paramount to success. As more consumers turn to the internet for financial advice, services, and products, having a solid online presence is no longer optional but a necessity. This visibility helps attract potential clients and builds credibility and trust in a sector where these qualities are highly […]
Read MoreIntroduction Overview of the Indian Fintech Market: Growth, Potential, and Current Landscape The Indian Fintech market is a burgeoning sector, experiencing rapid growth and showing immense potential. In recent years, India has emerged as a hotspot for Fintech innovation, driven by a burgeoning middle class, increasing internet and smartphone penetration, and supportive government policies. The […]
Read MoreIntroduction The aroma of freshly baked bread, the vibrant colours of a curated food platter, the sizzle of a perfectly grilled steak – these are just a few of the sensory experiences that make the food industry so captivating. But in today’s digitally driven world, simply offering delicious food isn’t enough. To truly thrive, restaurants, […]
Read MoreIn today’s digital landscape, having a robust online presence is no longer a luxury; it’s a necessity. And at the heart of that online presence lies a crucial factor: website hosting. Just like renting an apartment provides the foundation for your physical life, website hosting charges determine the digital space your website occupies. But navigating […]
Read MoreThe rise of e-commerce has revolutionized how businesses reach and engage customers. At the forefront of this revolution stands Shopify, a user-friendly platform empowering entrepreneurs of all sizes to build thriving online stores. However, navigating the intricacies of Shopify pricing can be a daunting task for newcomers, especially in the dynamic Indian market. This blog […]
Read MoreThe chirping world of Twitter (Now ‘X’ so maybe not very chirping) isn’t just for viral memes and breaking news anymore. It’s become a thriving ad landscape, buzzing with brands fighting to reach its diverse and engaged audience. But for businesses dipping their toes into the X (Twitter) ad pool, one question often echoes loudest: […]
Read MoreIn today’s digital landscape, your website is your storefront, your brand ambassador, and your 24/7 sales representative. Just like any physical store, it needs regular upkeep to attract customers, provide a seamless experience, and stay secure. This is where website maintenance cost comes into play – crucial for ensuring your online presence remains healthy and […]
Read MoreLinkedIn isn’t just a resume repository. It’s a dynamic hub where ambitious individuals connect, collaborate, and make things happen. For businesses, this presents a unique opportunity: access to a highly engaged professional audience with unparalleled purchasing power. And that’s where LinkedIn advertising comes in, igniting curiosity and leaving many wondering: “How much do LinkedIn ads […]
Read MoreThe power of video marketing reigns supreme, and YouTube sits at the helm, particularly in India’s booming digital landscape. With over 500 million active users in the country alone, it’s no surprise that YouTube ads cost India has sparked considerable intrigue. Businesses of all sizes are hungry to tap into this engaged audience, but the […]
Read MoreIntroduction In the competitive fintech industry, app visibility is critical. SEO is key in ensuring fintech apps stand out in crowded digital marketplaces. This guide explores how fintech developers can harness SEO to enhance app visibility and user engagement, ensuring their solutions are easily found and accessible to potential users. Understanding the Intersection of SEO […]
Read MoreIntroduction In the fintech sector, SEO analytics is an indispensable tool for measuring the efficacy of digital marketing strategies. As fintech companies navigate the complex digital landscape, understanding and leveraging SEO analytics becomes crucial for evaluating success and optimizing return on investment (ROI). This comprehensive approach to SEO analytics enables fintech firms to fine-tune their […]
Read MoreIn today’s digital age, having a strong online presence is no longer optional for businesses; it’s essential. But navigating the world of digital marketing pricing can be confusing, especially for those unfamiliar with the diverse range of services and their associated costs. So, how much does digital marketing cost in India, and what factors influence […]
Read MoreNavigating social media marketing (SMM) can be quite an adventure. There are exciting opportunities, but also budget concerns. Understanding SMM costs, especially in India’s ever-changing market, is crucial for any business to succeed. Social media isn’t just a fun digital space; it’s a busy marketplace where your brand can connect with millions. SMM involves using […]
Read MoreIn today’s digital landscape, a well-designed website is no longer a luxury, but a necessity for every business. It’s your virtual storefront, your digital ambassador, and a key driver of customer engagement and revenue. But before you embark on your website creation journey, a crucial question lingers: how much does website design cost? Understanding website […]
Read MoreInstagram has grown into a powerful advertising platform, boasting over 200 million active users in India alone. With its visually captivating format and highly engaged audience. Instagram offers businesses opportunities to reach a targeted market and achieve their growth goals. But before diving headfirst into Instagram Ads, a crucial question arises: How much do Instagram […]
Read MoreIntroduction The realm of financial technology, or fintech, is undergoing a digital revolution, and SEO for fintech service providers is at the forefront of this change. Traditional SEO for fintech strategies are being reshaped by the voice search phenomenon, demanding a reevaluation of how we approach search engine optimization. The realm of financial technology, or […]
Read MoreIntroduction The fintech industry is experiencing explosive growth, with innovative solutions changing the way we manage our finances. But in this competitive landscape, standing out from the crowd is crucial. This is where SEO for fintech comes in. Fintech firms need SEO for fintech service providers who understand the unique challenges of the industry. From […]
Read MoreIntroduction In the rapidly evolving Fintech industry, Search Engine Optimization (SEO) has become a critical tool for growth and visibility. As we enter 2024, the importance of adapting to the latest SEO trends cannot be overstated for Fintech startups. This blog will explore these emerging trends and provide insights into how Fintech businesses can harness […]
Read MoreThe bustling marketplace of Facebook ads can feel like a financial black box for many businesses. “Facebook ads cost?” the question echoes, tinged with both curiosity and fear. But fear not, digital marketers! In 2024, demystifying Facebook advertising pricing is more crucial than ever, and this guide serves as your map through the labyrinthine realm […]
Read MoreIf you are reading this blog, you already know Google Ads, an influential platform for online advertising that helps businesses reach their target audience. Google Ads is like a giant in online ads that lots of businesses really care about. But with its ever-evolving algorithms and nuanced pricing structure, the question “how much does Google […]
Read MoreIn the digital age, where attention spans are fleeting and online competition fierce, businesses need a way to rise above the noise. Search engine optimization (SEO) emerges as the champion, guiding potential customers directly to your doorstep through the labyrinthine maze of search results. But with the power of SEO comes a question that often […]
Read MoreIt’s the universe of Chat GPT and we are just living in it. There’s a brand new development in this universe that will redefine the way we work – Custom GPT. Now, it’s easy to create your own GPT and it doesn’t require you to be an expert coder. The procedure is easy to follow, […]
Read MoreMoz Local vs. BrightLocal – Comparison Moz Local and BrightLocal are valuable tools for managing local business listings and online reputation. Here’s a brief comparison: Moz Local: Moz Local is your trusted choice for managing local company listings and reputation across various websites, including Google and Facebook. It offers features for local SEO, providing businesses […]
Read MoreSE Ranking Vs. Ahrefs – Introduction Ahrefs, founded in 2011 by Dmitry Gerasimenko, started as a backlink analysis tool and quickly gained a strong reputation for its accuracy within the SEO community. Over time, Ahrefs expanded its toolkit to encompass various SEO capabilities. Today, Ahrefs is a versatile SEO tool that includes features like keyword […]
Read MoreOverview and features of Yoast SEO Using the comprehensive Yoast SEO WordPress plugin, users can improve their on-page SEO and make their content more search engine friendly. It is well-liked due of its intuitive recommendations for creating SEO-friendly content and user-friendly interface. Users may wish to take into account supplemental tools like SEMrush for more […]
Read MoreWhat powers ChatGPT vs. Google BARD? ChatGPT vs. Google BARD It is very natural to ask, ‘Is bard better than Chatgpt?’ or ‘between bard and chatgpt which is better?’ Bard and ChatGPT are both advanced AI-powered chatbots. Both these GPT models are known for their ability to generate coherent and contextually relevant text, but they […]
Read MoreA significant difference between Ubersuggest vs SEMrush is that Ubersuggest is less expensive and simpler than SEMrush; SEMrush offers more marketing options, which is a significant distinction between the two services. SEMrush provides a wide range of SEO functions, but understanding the finer points might take time and effort. Ubersuggest is, therefore, excellent for companies […]
Read MoreSEMrush and Moz: What are they? A significant difference between SEMrush vs Moz is that while SEMrush only provides access to Google data, Moz provides ranking information based on Google, Bing, and Yahoo search results. SEMrush and Moz are well-known and renowned SEO (Search Engine Optimization) software platforms that give users access to various tools […]
Read MoreIntroduction A significant difference between Rank Math vs Yoast SEO is that our keyword optimization efforts are scored numerically by Rank Math, with a score of 80 or more being the best. The Yoast SEO assessment is less precise, giving you an orange or red light depending on whether your content needs to be improved. […]
Read MoreIntroduction A brief introduction to the concept of inbound marketing. In the business landscape, grasping the essence of marketing methodologies is pivotal. One such approach gaining substantial traction is inbound marketing. This strategy differs from traditional outbound methods by emphasizing customer attraction instead of push. Overview – How does inbound marketing differ from traditional outbound […]
Read MoreIntroducing Ahrefs and SEMrush, two rivals in the realm of SEO and digital marketing tools Ahrefs The Ahrefs Disavow Links tool can enhance the link profile and overall SEO health of a website. By utilizing this tool, users gain the ability to identify and eliminate detrimental or subpar backlinks. This results in improved website performance […]
Read MoreCustomers’ tendency to suggest a business, goods, or services to others is measured by the Net Promoter Score (NPS), a customer loyalty indicator. It’s an easy-to-use statistic that is well-known and provides valuable information on customer satisfaction and potential areas for growth. How does Net Promoter Score (NPS) work? Customer happiness and loyalty are measured […]
Read MoreTechnical SEO Is a Must, Not a Choice One aspect of Internet marketing and search engine optimization (SEO), which is constantly changing, has stayed the same: the significance of technical SEO. To ensure that the website performs well in search engine results and offers a seamless user experience, it is not just a choice for […]
Read MoreWhat is ROAS? Return on Ad Spend, often known as ROAS, is a critical indicator in digital advertising that assesses the success of your advertising campaigns by figuring out the amount of money made for every dollar spent on advertising. Frequently, a ratio or percentage is used to express it. Google Ads Target ROAS is […]
Read MoreOften, we see examples where the FMCG organisations learn to be consumer-centric from the Direct-to-consumer (D2C) businesses. But there are a lot of instances where even direct-to-consumer businesses have laid the foundation by learning immensely from FMCG businesses. There could be several examples, from skincare products to the electronics industry. Example of D2C v/s FMCG […]
Read MoreIn the bustling digital landscape, every marketing dollar demands meticulous tracking and analysis. Among the various tactics employed, Search Engine Optimization (SEO) stands tall, yet its “success” often feels abstract. How do you quantify the intangible impact of climbing SERP rankings and driving organic traffic? The answer lies in a powerful metric: SEO ROI. 1. […]
Read MoreIntroduction to Fi and its goals for increasing organic traffic With a focus on the tastes and demands of the current generation of tech-savvy customers, Fi.Money offers a modernized and sophisticated version of traditional banking services. The “2.0 bank version” alludes to Fi.Money being an updated and technologically advanced substitute for conventional banks. Fi.Money provides […]
Read MoreupGrowth has a fantastic culture that includes conducting monthly team meetings to celebrate achievements, share personal experiences, and build collective consciousness. This is a great way to foster a positive and supportive environment. We prioritize recognizing both individual and group achievements, as it helps motivate and engage our team members on a greater level. Maintaining […]
Read MoreThis article was originally published on LinkedIn. In the age of digital learning, the market is flooded with many online courses, webinars, and training programs. A new trend has emerged: The ₹99 course. These courses, often marketed by self-proclaimed gurus, coaches, and trainers, promise a wealth of knowledge for a minimal fee. However, they often serve as a gateway […]
Read MoreThis article was originally published on LinkedIn. In the fast-paced and burgeoning field of artificial intelligence (AI), there’s a lot of excitement — and with it, unfortunately, some manipulative tactics aiming to exploit the Fear of Missing Out (FOMO) among those new to the field. Recently, there has been an uptick in YouTube ads promoting low-cost entry […]
Read MoreIn India, every day is a festival. Be it somebody’s birthday or anniversary and our usual festivals such as Diwali, Holi, Christmas etc. Even if there’s no festival, Indian consumers will always look for some reason to go to their nearest mall or on e-commerce platforms and make a purchase. There are many reasons and […]
Read MoreIn the vast digital landscape, where countless websites compete for attention, one question plagues the minds of digital marketers and website owners alike: How can I rise above the noise and reach my target audience effectively? The answer lies in the harmonious convergence of two transformative technologies: Artificial Intelligence (AI) and Search Engine Optimization (SEO). […]
Read MoreD2C market is growing heavily. The exponential expansion of D2C brands over the past few years has been attributed to the ever-growing acceptability of e-commerce and online purchasing. According to CII data, the Indian direct-to-consumer market is expanding at a CAGR of 40% (FY22-27P). By FY27, D2C brands’ combined revenue is anticipated to increase from […]
Read MoreIntroduction Working at upGrowth is an exceptional and unparalleled experience! The team members are always alert and willing to support one another. What truly distinguishes upGrowth from other companies is its remarkable ability to attract top-notch talent. We prioritize creating a company culture that is reflective of the organization and the individuals working there, which […]
Read MoreIntroduction Summer is here and you’re in search of a new fan or refrigerator, which can make your life easier. So, you decide to go on Google and type the name of the brand which you think would suit the best as a new refrigerator in the house. Multiple links line up and you choose […]
Read MoreIntroduction It sounds challenging, but it’s not impossible to achieve if you are able to execute what upGrowth recommends as the point of action (POA) for achieving growth from four figures to seven figures in a year for a food tech startup. A food tech startup based out of the middle east approached upGrowth for […]
Read MoreConducting a monthly team meeting is a ritual that upGrowth makes sure to follow. During these meetings, we discuss individual and group accomplishments, celebrate victories, foster collective consciousness, share personal stories, uphold organismal values, and create a welcoming environment for new employees because we are a 100% virtual (WFH) organization. This month has been fantastic […]
Read MorePaid ads are a rage! Thanks to its tremendous ability to generate leads, grab attention and increase revenue, Paid ads have been a preferred marketing choice of founders and marketers all over! But Paid ads are not a cakewalk! If one doesn’t know paid ads, it can lead to a loss of money and resources. […]
Read MoreCustomer acquisition rate measures how fast your efforts turn strangers into paying customers. It tracks growth potential and helps ensure you’re not just churning money without gaining traction. Online businesses are aware that there are several e-commerce indicators that they must be aware of to expand their businesses. However, one statistic and expenditure stands out […]
Read MoreThe pure delight of getting a new client never fades, regardless of the stage of your business. Always celebrate your achievements, especially in the early phases of your firm. Understanding the customer acquisition cost (CAC) and the CAC payback period is critical. This is the amount of time it takes for a new client to […]
Read MoreThe link between a customer’s lifetime value and the cost of acquiring them is measured by LTV/CAC. Client acquisition cost (CAC) is the cost incurred when a customer is convinced to buy a product, whereas customer lifetime value (LTV) refers to the profit generated by a customer. You can calculate how much money you should […]
Read MoreDigital Marketing Tools are a savior! They are efficient time-savers who are making the lives of Digital marketers easy! One such tool that is dominating the digital marketing tool is ChatGPT! It is the new talk of the digital marketing industry, and marketing experts are all over it. So today, we have with us Adarsh […]
Read MoreCustomer acquisition cost (CAC) is a metric used to describe how much money companies spend acquiring new clients. In addition to calculating the resources needed to find and onboard new consumers, CAC is an important business metric for gauging your business’s overall health and profitability. Thus, this is a must-read if you don’t have the […]
Read MoreIntroduction – Agency life is fun, quirky, spontaneous, and adventurous! The team is always on their toes and looks out for each other. upGrowth is no exception. When it comes to hiring elite candidates, upGrowth stands first in the race. At upGrowth, we make sure to constantly create a company culture that reflects the organization […]
Read MoreSocial Media Marketing is the rage! Be it any sector, any business of any size or background, Social Media marketing is one of the most sought-after business growth strategies. But what makes social media marketing so impactful? We have with us today upGrowth’s Social media Strategists who have helped businesses build strong social media brands. […]
Read MorePerplexity AI uses OpenAI to provide immediate answers to any queries you enter. SEO experts have daily content needs like meta descriptions, meta titles, generating blog titles, and so on. Perplexity AI can act as a content assistant that can help SEO professionals with these mundane yet significant tasks. Perplexity has its fair share of […]
Read MoreWritesonic is an AI-powered writing tool that helps generate content in seconds. It is built on the GPT-3 model and can help you generate various forms of content like blog posts, landing pages, FB ad copy, email copy, and more. Combining the power of AI and the creativity of humans, Writesonic helps to autopilot the […]
Read MoreEvery start-up or established business constantly looks for ways to improve its business, generate revenue, and measure progress. For any online business, active customers are the key to success. However, companies will only understand how well their marketing and customer success efforts are working once they track their customers. One such metric that businesses should […]
Read MoreChatGPT is here, and it is here to revolutionalize the good’ol ways of SEO strategies. Consider it your friendly colleague who can assist you in various pursuits such as answering follow-up questions, challenging incorrect premises, and rejecting inappropriate requests. This AI uses Reinforcement Learning from Human Feedback (RLHF) which adds the human touch. Whether it […]
Read MoreExecutive Summary What a startup in BPC can learn from Mamaearth Mamaearth started in 2016, and in 2022 they are going for an IPO. Parent Company – Honasa Consumer Limited mamaearth is an award-winning online retailer that uses cutting-edge mamaearth marketing strategy to reach their target customers. With personalized content, social media campaigns, and creative […]
Read MoreMetrics are a key element that helps businesses evaluate their performances. One such metric is monthly recurring revenue. Recurring revenue can be the spine of any SaaS company, making a business or company so appealing. One method that makes SaaS companies more comprehensive is calculating monthly recurring revenue and annual recurring revenue. Companies get a […]
Read MoreBilling process for Start-ups and small businesses is often found hectic and annoying. The entire billing process is undoubtedly time-consuming but is quite an essential element for every business. Usually, many customers tend to pay their bills on time; however, there is no guarantee that this will remain the same for every business. It is […]
Read MoreGrowth rates, those vital indicators that pulse through the veins of finance and business analysis, serve as the heartbeat of a company’s financial health. At the heart of these metrics is the Compound Monthly Growth Rate (CMGR), a precise measure that evaluates growth over monthly intervals. Whether dissecting the growth trajectories of investments, sales, or […]
Read MoreIntroduction One of the critical metrics in a SaaS business or a subscription-based company is tracking the number of active users on a daily basis. A company would simply be flying blind without paying attention to this metric. Growth in the scale of Daily Active Users (DAU) indicates that new customers are joining the business, […]
Read MoreIntroduction to Deferred Revenue Every company or business looks forward to earning revenue to grow its financial health. Companies require a consistent flow of revenue to manage expenditures, pay vendors, or even make capital investments. An intangible income may result in a misleading company image, and this is where ‘Deferred Revenue’ comes into the picture. […]
Read MoreIntroduction to Total Addressable Market (TAM) The entire number of people (or businesses, schools, etc.) globally is the starting point of the total addressable market calculation. From there, it is narrowed down based on geography and demographics until it reaches the target market. Total Addressable Market calculation or TAM is the total revenue opportunity that […]
Read MoreIntroduction to Customer Lifetime Apart from the most apparent metrics businesses focus on, one of the most crucial metrics to determine a business’s financial gains and losses is to be completely aware of what value customers bring to one’s business. In order to understand how marketing is performing, it is important that the customers be […]
Read MoreThe term “Total Contract Value” (TCV) denotes the complete value of a contract or agreement between a firm and its client. It is an estimate of the total cost of the financial commitment the client has made over the course of the contract, taking into account all fees, levies, and recurrent payments. Total Contract Value […]
Read MoreIntroduction ACV in sales is the ultimate platform for streamlining your sales process. Our tools make managing leads, closing more deals, and increasing your revenue easier. Get started now and see how ACV can help you reach your sales goals. Key SaaS metrics determine the profitability of any business. And one primary aspect that every […]
Read MoreWhat is recurring monthly revenue? The money that a business anticipates receiving in the form of payments every month is known as monthly recurring revenue (MRR). By closely monitoring monthly cash flow, MRR is a crucial revenue indicator that aids subscription businesses in understanding the profitability of their overall operations. Why is MRR tracking crucial? […]
Read MoreIntroduction to ARR for Startups The arr calculation is essential for all startups; ARR or Annual Recurring Revenue is one of the critical matrices that calculate the percentage rate of return that a business can expect over the life of an investment or asset in any financial year period. Fundamentally, ARR calculation is the predictable […]
Read MoreWe sincerely hope that this sixth article of our “start-up founder series” will assist founders in managing the various aspects of marketing their companies. The importance of decision-making was the first issue we covered in our series. The post emphasizes the IMPs an entrepreneur should take into account before making a decision about the expansion […]
Read MoreWelcome to the 5th article of our ‘startup founder series.’ Our genuine attempt is to help founders manage the multiple arenas of marketing their businesses, considering the precise questions to ask email marketing providers. We started our series with our first topic, the critical power of decision-making. Thus, the article highlights the IMPs for a […]
Read MoreEmail advertising is very much alive and as opposed to popular belief, it is thriving. Email marketing is becoming more and more popular as privacy concerns on social media platforms are multiplying. Email marketing is a fantastic tool for businesses to advertise goods and services, cultivate customer relationships, and connect with prospective new clients. Every […]
Read MoreIn the ever-evolving digital world, businesses stand at the forefront of innovation and adaptation. As we step into 2024, Google Search is poised to undergo significant transformations, presenting new avenues and challenges for businesses. In this blog, we delve into the transformative features and advancements Google has in store for businesses this year. Join us […]
Read MoreIn the digital age, the mastery of analytics and Search Engine Optimization (SEO) tools is not just beneficial but essential for the adept management of websites. As businesses strive to carve out a digital niche, the importance of data-driven decision-making spearheaded by robust tools cannot be overstated. Google Search Console (GSC) and Google Analytics 4 […]
Read MoreCustomers do business! So required to understand customer acquisition tools. The primary objective of many firms is to attract new clients. Because what is a business without its customers? It’s the fundamental reason for keeping up with the development of marketing strategies, onsite retargeting, and outside advertising. Any business’s main objective is to attract customers […]
Read MoreThis is the fourth article in our startup founders series, where we look at the critical questions to ask your seo agency and their SEO teams to enable effective business growth. The first post of the series examined decision-making. Decision-making is a key part of any founder’s day-to-day work. Startup founders are expected to make […]
Read MoreGrowth hacking became crucial over the last decade due to superfast changes in technology, big data, a shift from desktop to mobile and quick changing habits of users. Every business or startup wishes to find and implement the most effective ways to acquire users, retain most of them and maximize revenues as early as possible. […]
Read MoreThis is the third article in our startup founders series, where we look at the critical questions founders need to ask their teams to ensure effective business growth. The first post of the series examined the key task that startup founders focus their time and energy on: decision making… and how asking pertinent questions to […]
Read MoreIn the first post of this series, we spoke about the one task that startup founders focus their time and energy on: decision making. Why effective decision making is important – and how asking pertinent questions to key team members and stakeholders aids better decision making. Today, we’re examining a key function that startups carry […]
Read MoreWhat is the function of a startup founder? To manage, put forth new ideas for growth, drive change, make profits – and build better business outcomes for the company and stakeholders involved. This is a broad outlook. But on a cellular level – how does a startup founder or any entrepreneur spend their time? Is […]
Read MoreSaaS is a growing sector – and there are all kinds of companies catering to very specific software needs for other businesses. But, with more startups launching everyday, getting eyeballs on your business needs a good strategy and sound knowledge of your customer. And the best way to do it is to make sure your […]
Read MoreIntroduction Being found online is a big deal for a SaaS (Software as a Service) company. This blog is all about cracking the code to create the ultimate SEO plan designed especially for SaaS companies. It’s more than just showing up on Google; it’s about ensuring your brand shines bright, gains trust, and stands out […]
Read MoreSEO is actually a tool that can be easily executed – and will bring you returns, if done right. Here are few best effective SEO strategies for your E-commerce website.
Read MoreIf you are a fintech company, your SEO for financial services needs to be on point and speak to what the customer is looking for.
Read MoreAcquiring customers is key to a business’s success. And if you are running or working in a startup, you know how difficult it can be to drive those initial few sales – because, for many early-stage founders, getting those first few customers on board is key to getting investors on board.
Read MoreAll entrepreneurs will go through failures and phases of growth and learning. And for early-stage startup founders, it’s a dynamic learning process – from finding the right market problem to focusing on building the right business model and prototyping. Taking your idea from inception to in-the-market is no easy task and entrepreneurs have to be […]
Read MoreThis guide is an on-going open source attempt by team upGrowth to organize the best tools and resources for search engine optimization (SEO). If you’re looking for help on a SEO project, we also take on clients here. Content: ON Page SEO OFF Page SEO Technical SEO Best SEO Chrome Extensions Google Recommendations ON Page […]
Read MoreIn today’s fast-expanding digital era, search is the first touchpoint to make a purchase and 66% of users ranked Google & YouTube as their first choice platforms to research products online. Why Google Ads? Online Shopping behavior & buying in India is defined by 3 human truths: Brand experiences for users have search as their […]
Read MoreIn the internet age where information is fast and free, dozens (well, let’s say hundreds) of marketing managers claim to be “growth marketers”, “growth-oriented” or “growth-focused”, but fail to deliver growth. Why? Largely because they fail to determine what growth looks like for the business or client in question — and fail to understand that […]
Read MoreSo you’re an SEO strategist/growth strategist and you are putting your heart and soul into getting your website – or your client’s website – the best possible page rank and traffic. And while you see results and traction, there is always room to improve. To take a step back, analyse what’s not working, what is […]
Read MoreImages power so much of our interactions and knowledge seeking and sharing online today. Whether it’s a photo, illustration, meme, a GIF, or an infographic, visuals work well to inform, engage, educate and entertain, because what they say is true: pictures do speak a thousand words! So when visuals and images are so powerful – […]
Read MoreRemember when you had to refer to an encyclopaedia to learn about a topic? Or wait for the morning newspaper or primetime news bulletin to know what was happening in the world? Or check out a physical restaurant guide to read menus, make reservations or read reviews? If you were born post 1996, it’s likely […]
Read MoreWhen you invest time and energy in something, you do expect to see results or an ROI at some point. And in the instant-gratification, digital age we live in, people want to see results fast. No one says it better than Gary Vee or Gary Vaynerchuk, the multi-hyphenate entrepreneur and marketing guru: when asked by […]
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Read MoreThe essence of the term ‘Digital Marketing’ has evolved from the marketing of products and services to a blanket term that encompasses marketing technology and the process to use it to build preferences, acquire customers, build advocacy and of course, augment sales. The importance of consumer touchpoints to brands is growing at a good pace […]
Read MoreAt upGrowth, we work with a variety of clients, from healthcare to e-commerce, design, edtech and fintech. And we know a thing or two about coconut water and its benefits, having created and optimised content for healthcare clients. Last year, we saw a curious spike: the term “coconut water” was one of the top 20 […]
Read MoreIt is that time of the year when we retrospect, reflect and take stock of the year gone by. We reminisce about the good times, the achievements, the downfalls and of course, the ‘if only’ moments! Getting over the 2021 fever (not the literal one), we have to gear up for the year 2022. A […]
Read MoreAnyone in the digital marketing world knows that Google’s updates and algorithms often are an integral part of formulating a strategy. Each update and algorithm change makes work fun and challenging and keeps marketers and growth specialists like us on our toes, looking for better ways to grow our business and the digital footprint of […]
Read MoreIntroduction Local SEO is a crucial player in the vast digital landscape, holding immense importance for businesses. This article explores the dynamics of local SEO and its transformative role in lead generation, highlighting its potential as a game-changer for companies aiming to improve their online presence and attract valuable leads. Understanding Local SEO What is […]
Read MoreThere is no denying that search engine ranking is one of the important aspects that can help you boost your business. And how does a business rank on search engines? The answer is – SEO. There are many ways a business can promote their products – social media marketing, content marketing, paid ads, etc. Search […]
Read MoreIf you haven’t heard of the Squat Challenge, you are probably living under a rock! Surprisingly, the Squat Challenge has ignited some action in the normally formal entrepreneurial sector. Remember that ice-bucket challenge that spread like wildfire and created quite a stir on all the social media platforms? Such trendy and quirky challenges are a […]
Read MoreIntroduction Welcome to our comprehensive email marketing guide, a valuable resource in the vast landscape of digital marketing. This guide outlines the basics of email marketing and its critical role in digital marketing. We also provide growth hacks that will help you achieve unprecedented success with your email campaigns. Overview of Email Marketing and its […]
Read MoreJust when you thought that you are done with academia and ready to be a master in the SEO and digital marketing arena, Google’s Quality Rater Guidelines of over 170 pages surprised us! But fret not, if you need an in detail analysis of this ‘Google ranking Bible ‘ then this quick read is for […]
Read MoreIt’s important that searchers have access to up-to-date information. However, one of the most significant issues for website owners is having search engines promptly detect and assess their most recent website improvements. New URLs might take days, if not weeks, to be discovered and indexed by search engines, resulting in a loss of potential traffic, […]
Read MoreGrowth Hacking Strategies Unveiled ‘Growth Hacking’ has become a buzzword in business, particularly among millennials and entrepreneurs. A growth hacking strategy is a dynamic approach that entrepreneurs adopt to accelerate business growth rapidly, especially when operating on a tight budget. Since around 2010, this term has gained immense popularity due to its effectiveness in scaling […]
Read MoreThere’s nothing called as ‘too much information’, not at least in this Google search-dominated era. In its latest event Search On’21, dedicated to innovations in Google Search, Google unveiled its magnum-opus, the Google MUM feature. Google MUM stands for Multitask Unified Model. It’s an algorithm that can search the internet in a variety of languages, […]
Read MoreAt its annual event Search On 2022 that took place less than two weeks ago, Google announced the rollout of a new update to its search engine that uses AI to explore topics: Google MUM, or Multitask Unified Model. It is an algorithm that can search the internet across different languages, using text, images and […]
Read MoreEnvy that handbag of the random lady sitting next to you? Found yourself in a new town and don’t know where they serve the best coffee? Got a song stuck in your head? You know where to find answers – Google! ‘Google Search’ is the ultimate solution that has been serving humanity for two decades […]
Read MoreThe pandemic has affected us all, either at a professional or at a personal level – and has had effects on the mental well-being of individuals worldwide. As the Covid 19 infection spread, it forced many businesses – across domains – to quickly change and modify their efforts to suit evolving user habits and requirements. […]
Read MoreInbound Marketing — as Hubspot coined it “Inbound Marketing,” have invested a ton of time and money marking it their own. Here’s the means by which they characterize it. “Inbound advertising centers around creating quality content that pulls individuals towards your organization and item. Where they normally need to be. By adjusting the substance you […]
Read MoreYouTube has revolutionized the entertainment industry, and it is a platform for people of all ages to share their creativity. A career by creating your own YouTube channel can be financially rewarding as well as creatively fulfilling. The number of channels on YouTube has already increased exponentially. Google-owned YouTube saw a 20% surge as Indians […]
Read MoreThe Google Strategy arm has been planning and working on a fully automated Google Ads platform for the last few years. And Google Performance Max is a vital part of Google’s futuristic vision and full automation. Also Read Grow Your Google Ads Account with these 6 Hacks How Controlling CPL can Increase Conversions in Google […]
Read MoreCovid-19 has changed everything & around the world, be it our daily lives, priorities, our jobs, businesses, and the way we spend our money. The pandemic has impacted varied upshots on different aspects of life and the economy. Advertising & Marketing are no exceptions. Different Industries have seen huge highs & lows and are still […]
Read MorePodcasting has always been an amusing way to humanize your brand, showcase expertise, and build relationships with people out there. Whether you already create podcasts, have mastered the art or are interested in starting one, these tips will help you rank higher with increased visibility. So what are you waiting for? What Are Podcasts And […]
Read MoreToday, if you have a business, you MUST have an online presence. It’s how you get discovered, it’s how you sell products and services, how you interact with your audience, share information, receive feedback and respond to questions, comments and complaints. Know More How to Create a Successful Digital Marketing Campaign Top 5 Successful Digital […]
Read MoreIn the last couple of years, social media has moved from the standard “post” format – where users post images, text, videos and more – onto their pages to the more fluid “stories” format, championed first by Snapchat. A story is a series of snippets – in the form of text, images, audio and video […]
Read MoreWe all can agree the best source of traffic is organic search. We provide search engines with quality content and in return, we get clicks – and those clicks drive our businesses. The biggest search engine is Google with over 90% market share, and an unparalleled dominance in search. Google became the industry leader because in […]
Read MoreEvery e-commerce seller has one main goal: to sell more. E-commerce, as all know, is an intangible shopping format, where customers rely on image, video and product descriptions to arrive at a purchase decision. And that’s not the only thing which helps a prospective customer convert – product reviews and ratings play a critical role […]
Read MoreWhen running a business, we’re all trying to grow our website traffic in one way or another – and a sudden spurt in clicks and impressions always comes as a pleasant surprise. Here’s something interesting we’d like to share with you – a screenshot showing 10 lac + impressions within the span of a few […]
Read MoreSocial media can be an effective place to generate leads. But with the marketplace so crowded, how can you make sure you stand out above the competition and persuade those leads to give you their email address? With just a few hacks, getting noticed is much easier. And not only that, people are taking action on […]
Read MoreIntroduction Looking to boost sales and expand your online presence? Email marketing affiliate programs might be the stealthy solution you’re seeking. In a world where subtlety often wins over shouting from the rooftops about products or services, these programs offer a way to promote your business while earning extra income. Much like the well-known Amazon […]
Read MoreThe pandemic has reshaped the way we work and do business. As business closed overnight and the world went into lockdown and embraced remote working, the digital space became a refuge and a necessity. It’s clear that online shopping is here to stay, with e-commerce showing a sharp uptick across several categories. Non-essential spending has […]
Read MoreA good looking website is definitely a plus. A site that is visually appealing, easy to navigate, easy on the eye and well-structured will go a long way in keeping visitors on the site. ….but – design isn’t the only thing that keeps your audience engaged on your site. Your site’s copy is just as – […]
Read MoreHow SEO works is something every business needs to understand in order to gain more customers and conversions. However, the approach is different for business to consumer (B2C) and business to business (B2B) organisations. How, exactly? In B2C situations, the customer journey is easy – customers see an ad, blog or information related to your product […]
Read MoreIf you’ve been keeping a close watch on technology trends, then you probably know that virtual reality, augmented reality, 360° interaction and 360-panoramic video stream are gaining popularity. So is adopting VR something that you should do? Well, it’s certainly something you could explore. In the era of marketing automation, VR does offer an immersive experience for existing and potential customers, […]
Read MoreSocial media marketing has now become an essential tool for businesses. From branding to running campaigns to enticing customers with shoppable ads, social media marketing is not a “should-have” but a “must-have.” From forging a brand voice to engaging with your audience, social media has a lot to offer. Here are a few reasons why social media is going to be […]
Read MoreWhat’s one of the best ways to market your business and grow sales? Email! Contrary to popular perception, email marketing is not dead. In fact, it is very much alive and kicking and offers great ROI. Whether you are looking at lead generation, customer retention, bringing in new users or boosting engagement, email marketing tools and email marketing softwares can help. Here are […]
Read MoreIf you’re running a business, you know the crucial role that marketing plays in generating sales by bringing in new leads. But oftentimes, finding the right leads – and finding enough of them – is easier said than done. No doubt, SEO and inbound marketing are two important tools for lead generation. Even with these two in place, you […]
Read MoreYou’ve probably heard the news: Gen Z (people born after 1995) can be a tough nut to crack: attention spans are shorter; their access to information is wider, they don’t check their email as often and they prefer doing most things entirely online. But there’s no need to panic. Every generation, from Baby Boomers to […]
Read MoreIf you’re running a business, then you are probably facing the negative consequences of the COVID 19 pandemic. Globally, spending has slowed down and consumers and businesses alike are getting more cautious. How does one stay afloat – and profitable – at a time like this? Turns out, catering to the younger consumers may be […]
Read MoreSelling is a serious business. And to sell right, you need to have a laser-sharp focus on who you are selling to. As Baby Boomers and Gen X begin to reduce their spending capacity, you need to turn your attention to the next generation that is going to make up a big chunk of your […]
Read MoreInstagram reels came out over a week span after the Indian government banned 59 Chinese apps on 29 June 2020. It also included the most influential and popular amongst teenagers like TikTok, Helo, Vigo Video etc. When it comes to buzz, the viral video app TikTok has been hard to beat in 2020’s social media […]
Read MoreAt present, there are 6 different attribution models available in Google Ads conversion tracking. For those who do not have much knowledge about attribution modelling, choosing one among 6 could be a headache. In a broader perspective, attribution modelling can help you understand when, how and why people converted on your website through Google Ads. […]
Read MoreupGrowth is a growth hacking-marketing agency that enables both start-ups & established businesses to achieve rapid and sustainable growth. We use data to understand what clicks with customers to ensure a continuous flow of prospects by marketing on the right channels. Our team is dedicated to helping businesses scale swiftly and disrupt markets through data-driven […]
Read MoreAbout upGrowth We are a digital marketing company based in Pune, we have expertise in bringing unique strategies based on data-driven experiments to help businesses disrupt markets. Last year we were able to achieve overall business growth of 20% through Google Ads for our client Lendingkart. Our holistic approach to the ad strategy paid rich dividends […]
Read MoreMy Journey of Google Digital Guru Green Belt Certification 2020 I joined upGrowth in my quest to become a Google digital guru as a PPC Executive, starting my journey managing Google Ads accounts before I transitioning to an SEO profile and now working on optimizing and improving page ranks for our clients. As a platform, I found […]
Read MoreEveryone wants to increase traffic to their blog, right? Here are a few tips on how to increase your blog users in 2024. Whether you are running a business or trying to make it as a freelancer, your blog is a great way to attract potential leads and give your business an edge. Quality and consistency are the […]
Read MoreIn these difficult times where the COVID19 pandemic has hit the economy hard, this year is about surviving! Be it staying indoors and working remotely or running a small business, it’s all about getting through the situation. Things have changed and most operations have moved online and gone digital. If you are a small business owner, […]
Read MoreCOVID-19 pandemic has force brands to adopt unique marketing strategies than the regular yearly plan that they follow. Things have changed upside down during this lockdown, your employees must be working from home, at places your product deliveries are paused, etc. Now it is a difficult station for the brands to survive and at the same time […]
Read MoreWhich part of the world are you into now? Irrespective of your location I hope you are safe, secure and taking precautions against C!9. Around the globe, nearly all businesses have been affected by a novel coronavirus and the PPC is no exception. The impact on your PPC account is not positive unless you’re selling […]
Read MoreWhat Is Dynamic Keyword Insertion Ever wondered how an ad sometimes offers exactly the super-specific obscure item that you searched on google? Well, this happens when the advertiser is using a strategy called Dynamic Keyword Insertion(DKI). Understand in Depth Dynamic Keyword Insertion – Are (DKI) Ads for Everyone? DKI lets you customize your ad to match […]
Read MoreSocial media is more than selling your product or service, we marketers and stakeholders should consider this and take advantage of this opportunity to make the most of it. Fast forward to the current Pandemic situation, everyone is locked down and working remotely from home, while few brands have given a new perspective to approach […]
Read MoreMarketing is the tip of the spear of any business effort. Client interaction is a huge part of every marketing plan. As the client’s behavior and their preferred medium of communication change. So do the marketing strategies and plans. Google PPC 2021 advertising at its very core is just like any other marketing channel. And just […]
Read MoreAn Amazon PPC campaign is an essential, cost-effective way to increase visibility, sales as well as boost not only your organic rankings but drive profitable sales. But the way you run a PPC campaign yields favorable or unfavorable results. How are your Google Ads Campaign going? Download 30 Points Google Ads Checklist to Run Highly […]
Read MoreWhen you implement an SEO strategy, you don’t see the results immediately. It is a long term process and it may take several months before you see the actual results. Most of the companies are nervous when trying something new but any new decision is going to carry risk along with it. Some of the […]
Read MoreSEO could be a method of constructing your web site as relevant (ie, careful and descriptive website} content) & trustworthy (links from relevant and trustworthy websites) as potential so search engines rank your site once individuals are sorting out relevant keywords. Explore More Ask these 24 questions to SEO agency that promises you moon Hiring […]
Read MoreWhat is Website Architecture? Website Architecture is basically how website pages are structured and linked together. An ideal Website Architecture helps users and search engine crawlers easily find what they’re looking for on a website. Want to learn how Growth Hacking can boost up your business? Sign up for a free Growth Hacking Consultation Why […]
Read MoreIntroduction: From the dawn of trading practices, a marketplace has been volatile and ever-changing ground for growth. We have developed a lot and so did the marketplace that we deal with. Now I think we all can agree that today’s marketplace is a virtual one and has been for some time now. So what about […]
Read MoreEvery year in May, Google concludes a Digital Marketing Live Event that features key announcements of updates related to Google Ads. This year also Google has brought major updates to its platform. Update 1: Gallery Ads Gallery ads are part of search ads that appear on the top of the mobile SERP. With a standard […]
Read MoreToday we bring you the most recent updates from the world of digital marketing. From Google ads, we have the addition of 11 new languages to gallery ads, How Google has changed its preference between different match types. From SEO we got the awesome Google maps update. We even have an update from WhatsApp and […]
Read MoreIntroduction: Everything is changing so fast. Technology has created a world where something that seemed impossible 5 years ago is happening right in front of our eyes. The world around us is changing at an unprecedented pace. But if there was a contest for the fastest changing sector it would be awarded to the field […]
Read MoreIntroduction: Everything is changing so fast. Technology has created a world where something that seemed impossible 5 years ago is happening right in front of our eyes. The world around us is changing at an unprecedented pace. But if there was a contest for the fastest changing sector it would be awarded to the field […]
Read MoreIntroduction Online business provides challenges that help entrepreneurs learn new and improved ways to gain organic traffic to the website. It is known as sustaining confirmed traffic to the website and building the best SEO methods. As an SEO manager or an expert or even a beginner; here are some SEO tools that can be […]
Read MoreIntroduction Embark on an exploration of SEO strategy in this blog, where we delve into the importance of the Google Disavow Tool. This potent digital shield, crafted by Google experts, empowers website owners to shape a clean and well-optimized online presence by selectively disregarding undesirable backlinks. In the realm of SEO and website management, the […]
Read MoreIntroduction In the ever-changing business world, fast-changing market trends and highly versatile e-commerce businesses are popping up by the dozens, every day. SEO managers, digital marketers and business owners in the online space need to keep up with Google’s evolving policies and ranking methods to earn the best SEO results and conversions. Want to learn […]
Read MoreIntroduction The internet has stretched our perceptions of how we view the world. With billions of things to do on the internet, people who create content online are adding new elements in an already diverse business landscape. These are a group of individuals who understand the importance of continually adapting to better technical enhancements to […]
Read MoreIntroduction In the digital age, achieving better rankings on search engines is akin to opening the gateway to increased traffic and revenue for businesses of all sizes. This introduction sets the stage for exploring the symbiotic relationship between search engine rankings, website traffic, and revenue generation. As we delve deeper into the realms of SEO, […]
Read MoreGoogle Ads have been around for some time now and people recognize it as a legitimate source to boost a business’s sales. Some may even say that Google Ads do a better job as compared to other traditional modes of marketing. But there has been a flaw in Google Ads that has been overlooked for […]
Read MoreIntroduction In today’s online business landscape digital marketers need to be aware of multiple aspects of how to build great contextual content to drive traffic to the webpages. Therefore, Ad groups are a necessity in this business. It increases the clickthrough rate (CTR) value and helps to reach targeted users groups. With the right set […]
Read MoreIntroduction E-commerce marketers implement transformational business ideas to boost conversions. There are more ways than one to drive traffic and gain high conversion rates. And it helps to find out how to match keyword types. When you are under pressure to deliver, as your newly launched products need a boost on conversions, marketers will go […]
Read MoreIntroduction Achieving ‘Ultimate Goals’ based on low budgets and high traffic targets in the digital marketer’s world is an enormous task. Or is it? Especially if there is a tight budget. Yet you have high conversions from a massive influx of traffic. How does a marketer turnaround the business? It is not as easy as […]
Read More2019 has arrived and one has to consider a lot while creating a content strategy. The online competition has become more intense than ever before. Also, there are different types of content and multiple ways to deliver that content to your audience. Before you decide what way to choose in order to deliver your content […]
Read MoreGoogle Ads is a great platform from a sales perspective. You can get customers that are relevant to your business from anywhere in the whole world without having a physical presence there. Google sorts through a sea of users to show your ads to only those who may be potential buyers. It is impossible to […]
Read MoreIntroduction The objective of search engine marketing is to target the users based on their intention & show them relevant ads. Search ads are the backbone of any search engine marketing. With search ads, advertisers target the users when they are searching for any query on search engine(s). Thus, when the query matches with the […]
Read MoreSearch Engine Optimisation or SEO is one of the most widely accepted online marketing strategy by various businesses due to its effectiveness. The digital landscape has changed a lot in the last few years but SEO still remains an important and effective marketing strategy. While there are numerous benefits of SEO but in this blog […]
Read MoreHacks and myths busters are great to have around as friends. They tend to collect various types of information one can only imagine. Every topic has myths to bust and here are 6 myths about landing page and quality scores that will change how you view business models in general. Today, landing page quality scores and pay […]
Read MoreIntroduction A brief overview of the importance of landing pages in digital marketing In the dynamic realm of digital marketing, landing pages emerge as key protagonists, orchestrating the conversion of website visitors into valuable leads or customers. Serving as targeted havens, these well-crafted pages guide users toward specific actions that seamlessly align with the marketer’s […]
Read MoreLanding Pages are a critical piece in the e-commerce business landscape today. Every business/company needs a landing page; it’s a process that every digital marketer either thrives on or sees as a nightmare, overwhelming his/her world! Time and again digital marketers have struggled and nearly given up trying to sell traffic solutions and conversion ratios […]
Read MoreBeing at the top of your game in a digital marketplace is highly competitive. It means you have to stay updated 24×7 of what’s happening in the digital space. Amongst other, an essential thing to remember is to continue studying competitor behaviour in order create -subtopics for SEO rankings to grow. More can be achieved […]
Read MoreIntroduction to 10 Must-Know Off-Page SEO Techniques for 2024 Staying in front of the ever-evolving digital marketing landscape is essential. One facet that continues to play a pivotal role in enhancing online visibility is Off-Page SEO. As search engine algorithms become more sophisticated, mastering the art of Off-Page SEO techniques is imperative for anyone seeking […]
Read MoreWith over 80% of consumers flocking to the Internet to read reviews, to find information and ultimately purchase something, it is important, more than ever before, that your business is easily found online. Poor or no exposure at all can make your business obsolete. It does not matter if you have the most awesome service […]
Read MoreIntroduction In the vast online advertising arena, where competition is relentless, businesses seek strategic tools to carve out their digital presence. Within this dynamic landscape, a Google Ads account emerges as a beacon of opportunity, holding the promise of visibility and substantial business growth. In this exploration, we delve into the competitive nature of online […]
Read MoreIntroduction Google Ads is a very wide topic to discuss. Each update brings in new changes and sometimes total revamp of the whole platform. It is absolutely necessary to stay updated with the constant changes in Google Ads. But there are some factors that are as important right now as they were in the past. […]
Read MoreIntroduction Navigating the ever-evolving realm of SEO requires a keen understanding of HTML tags to elevate your website’s presence in search engine rankings. Let’s delve into the intricacies of HTML tags and their pivotal role in driving SEO success. Understanding HTML Tags and SEO HTML tags are the building blocks that structure and define a […]
Read MoreWhen people hear the term ‘SEO optimized article’, they think of it as some kind of bad practice. But it’s not so. Search engines are a set of algorithms. They take a look at numerable factors in order to rank your page for certain keywords. Sometimes, despite writing a good blog you may not be […]
Read MoreIntroduction If there is one thing Google is good at it is constant improvement of its products through updates. Google Ads is also a part of this product line. Google has dedicated a lot of resources to update Google Ads and make it more user friendly. How are your Google Ads Campaign going? Download 30 […]
Read MoreThe parameters and methods for digital marketing have changed drastically in the last 5 years. With technological innovations coming in leaps, algorithms for online searches and analytical methods even make use of artificial intelligence. The digital transformations have primarily been the result of evolution in consumer behavior with increased internet penetration into almost every aspect […]
Read MoreAs a part of Google’s relentless quest for innovation, 2018 saw the search giant introduce their latest ad unit – responsive search ads. Responsive search ads or RSA removed Standard Text Ads. As with any new release, this has led to part excitement and part panic amongst digital marketers who are scrambling to understand what […]
Read MoreLink building has become one amongst the simplest ways in which to rank websites in 2019, with several businesses effectively mistreat this strategy to boost their SEO and generate organic traffic. Be that as it may, similar to elective SEO-related strategies, when it includes third party referencing bottomless relies upon Google and what changes are made […]
Read MoreTo set the scene, you have signed up for a PPC campaign, added your payment information and possibly created a few ads, coming to grips with matching relevant keywords to the right campaign or ad group. The next thing that you do is to make these ads live. All this seems simple enough. But being […]
Read MoreAs a business owner, one decides to concentrate on SEO for bringing traffic on their website. So you optimize your website with an aim to get thousands of visitors on your website from search engines like Google, Yahoo and Bing. So you proceed towards keyword research and find a few keywords which are capable of […]
Read More‘Speed’ a phenomenon that has been one of mankind’s oldest obsession. Speed is a necessary element in today’s fast-paced world. Every industry in today’s market is trying to outpace each other in terms of speed. So being fast is not only advantageous but also necessary for survival. This is also true for the fastest market […]
Read MoreIntroduction More than 20 years before, people would not have imagined seeing promotion ads across the internet. Initially, search engines like Google, Yahoo, Bing etc offered advertisers their services. Google’s stronghold in the search engine ads opened the door for other platforms to enter in the Ads world. This decade is dominated by social media. […]
Read MoreGoogle Ads have now become the cornerstone for every digital marketer in the domain of internet marketing. According to Hubspot, 39% of internet users click on a sponsored ad because it shows a product they are interested in or because it sparks an interest in a product, they were not even aware of. If you are […]
Read MoreEver heard of coca cola? How about Ferrari? Tata? I am sure these names have widespread recognition in their own respective industries due to their superior traits these are what you would call brands or rather corporate brands the other side of this coin will be what we call personal brands. Want to transform your […]
Read More2019 has arrived and it’s time to take a look at what’s ahead in front of SEO professionals this year. There are over 200 factors in Google’s algorithm which makes it a complex science. Since search engines are trying to enhance the quality of search results, some ranking factors are becoming less relevant while new […]
Read MoreDigital marketers are of the opinion that Google Ads or Ads is one of the most complicatedadvertising channels within the domain of digital marketing. Multiple tools and reports together determine how and where ad budgets should be allocated. And, this is not something to be taken lightly. When real money and your organisation’s bottom line is […]
Read MoreThis is the era of social media marketing. Breakfast isn’t complete without them. Neither is night so good. Smart devices without social media apps are not considered cool. “If content is fire, Social Media Marketing is fuel” If you are a business, a social media presence can become your most effective path to reach the […]
Read MoreQuality content is the most important element in the presentation of any brand and its image. The right terminologies and conciseness is everything content must comprise of. To write an awesome blog is an art in itself and it must be mastered before you put it into practice. Tools for Content Writing There are always […]
Read MoreSEO is a world of limitless possibilities. Hence, when something is free in this world, it, too, holds a great avenue for success. Don’t mistake not so highly priced or free tools to be ineffective. Businesses understand how monetary resources saved to become the assets for newer investments. If you are a startup, nothing is […]
Read MoreIntroduction Overview of the Evolving SEO Landscape in 2024 As we step into 2024, the SEO landscape continues its dynamic evolution. Understanding the pivotal role of the right tools is paramount for navigating this ever-changing terrain. This exploration dives into the best SEO tools professionals utilize, unraveling their significance in crafting effective strategies. The Significance […]
Read MoreIt is this time of the year when expected newer beginnings are planned and dreamed of. Every business is in a fast-action mode to get things done so that biding adieu to the passing year is a happy affair. Digital marketing, too, follows suit. Our team of technical experts and creative geeks decided to find […]
Read MoreSEO appears smooth on the surface. As your learning and experiences open up doors for you, it starts getting difficult. It appears tricky. SEO can be conquered, by creating a strong foundation and crystal clear understanding of how things work (sell). Yes, it is true. Leave your worries out of sight as we have created […]
Read MoreRecently, I was part of a boring and awful digital marketing session, especially focused on Advanced Adwords strategies. I always expect to feel enlightened when they say Advanced but what I witnessed was only “Gyaan” and jargon/bullshit, with no action items. Many drinks later, I decided to list down the signs of a crappy Adwords […]
Read MoreDigital marketing continues to steamroll the competition. Online ad spend has been increasing ever year for two decades, but we can see the emergence of a “third wave” of digital marketing built upon the early successes of Internet pioneers. The downfall of some of those original marketers whose good ideas just didn’t quite work out. Here […]
Read MoreDigital marketing is now the biggest growth sector in the 21st century. Businesses and brands are now able to utilize this incredibly versatile technology to communicate with their customers.Digital marketing can take many forms and can be used across a plethora of platforms; from SEO (Search Engine Optimization), content marketing, social media marketing to B2C email and […]
Read MoreMany of you have seen viral YouTube videos. They come in all lengths — from super prominent tunes like “PSY – GANGNAM STYLE” to a funny video of cat. What do they all have in common? Got an answer? We will unveil the secret in this article. An important thing to note is that all these […]
Read MoreVideos are all the rage in the marketing world today – they’re not based on heavy files anymore, they’re attractive and can help brands to communicate with their audiences. You can use videos for introducing a new product, showing behind the scenes footage, showcasing a promotional event or offering a tutorial aimed at solving a […]
Read MoreToday, every business house or every business person runs Google Adwords campaigns on a regular basis. There is certainly always room for improvement. Every google adwords user wants to maximize on their experience with the tool.At the end of the day, arranging and setting up your AdWords campaign is just a large portion of the […]
Read MoreMad MimiE mail marketing is one of the best forms of marketing to reach out to your customers on a constant basis. Customers need to be reminded of the brand every now and then. E – mails are the best technique to reach out to your existing customers. Make it simple, Make it memorable, Make […]
Read MoreThe concept of “mobile-first” has gained significant attention recently, with notable instances in the eCommerce industry. In 2015, Myntra initially positioned itself as a mobile-only platform (later reverting to desktop due to consumer backlash). Around the same time, Flipkart declared a mobile-first strategy but eventually opted for a more balanced approach. It’s important to clarify […]
Read MoreIntroduction In the dynamic world of digital marketing, Facebook stands out as a versatile platform for B2B advertising. Its evolving features and broad user base make it a powerful tool for reaching professional audiences. However, the key to success lies in understanding and adapting to its continuously changing environment and utilizing its advanced advertising capabilities […]
Read MoreSEO has become the basic necessity of businesses. Digital marketing doesn’t make sense until its SEO part is strong enough. The number of SEO consultants, companies, agencies, experts, is growing. Along with them, unreal practices and fake work patterns are increasing. They put your company’s growth at risk. Neither you get the result, nor do […]
Read MoreAre you a part of the startup evolution? Are you an innovator who just can’t stay with conventional game plans? You are on the right path. What more you need now is the proper marketing strategies for your company. If you have already invested your monetary resources in the Digital Marketing game, then, you just […]
Read MoreKnowing about the latest Facebook ad stats indeed makes you an expert and gives a positive kickstart to your PPC results. PPC and Facebook resources provides a baseline for testing and a real eye-opener as you grasp the best practice. Following the wrong Facebook ad stats for your campaign results, can be surprising in a […]
Read MoreSearch Engine Marketing, or Search Marketing as we call it, is about buying traffic for your website. It is about getting into search listing of most used search engines. Pay-per- click (PPC) or cost-per- click (CPC) will keep coming to you now and then, when you mention SEM even in a whisper. Let me tell […]
Read MoreStartup culture, as we call it, is gaining importance worldwide. The pace with which businesses are growing around the globe – ‘technologically updated’ is the new keyword for success. When it comes to startups, being digitally sound has become mandatory. Thus, SEO becomes the hottest topic of discussion. So how do they connect, SEO and […]
Read MoreGrowth hacking is the way you organize and work as a team – collective mindset. It is not just putting set of functions into your business to boost growth. Growth Hacking – more like mindset than a tool. Successful growth hacks are […]
Read MoreSEO Stands for search engine optimization . In other terms it is technique of ranking your website on high rankings in search engines. 75% of searches are done by using Google it means that ranking your website on top rankings on google search is called search engine optimization. There are many ways and techniques to […]
Read MoreINTRODUCTION: An image post uses a visual element as the centerpiece of your post, such as a SlideShare presentation, infographic, comic, or high-resolution images. Use your introduction to provide a caption for your image(s). Why is it valuable? What’s the point? Image posts don’t require a lot of text, so choose your words wisely. Here […]
Read MoreIntroduction In the fast-paced world of mobile apps, where millions of applications vie for attention, standing out has become a challenge. This is where ASO (App Store Optimization) emerges as the beacon guiding apps through the labyrinth of app stores. ASO isn’t just a buzzword; it’s the compass steering apps toward visibility, downloads, and triumph […]
Read MoreEvery startup business seeks quick growth – keeping in mind that digital marketing techniques get sustained progress in the long haul, your focus is on survival for the time being.But you want growth right now, don’t you? That is the place where “Growth Hacking” comes into picture. Growth Hacking is a blend of marketing techniques […]
Read MoreBy now there is lot to learn and know in the digital marketing world and a long way to go. There are number of tools, influencers, facts and tips & tricks you have to recall and gather, it can be too much to remember. However, with different extensions present in the browsers,things have got better. […]
Read MoreInbound Marketing — as Hubspot coined it “Inbound Marketing,” have invested a ton of time and money marking it their own. Here’s the means by which they characterize it. “Inbound advertising centers around creating quality content that pulls individuals towards your organization and item. Where they normally need to be. By adjusting the substance you […]
Read MoreIntroduction Navigating the dynamic digital marketing landscape, inbound marketing is a strategic powerhouse, particularly for Small and Medium Enterprises (SMEs). Let’s delve into the intricacies of inbound marketing and its profound relevance for SMEs. Overview of Inbound Marketing and Its Relevance for SMEs Inbound marketing involves attracting, engaging and delighting customers with valuable and relevant […]
Read MoreEach blogger needs to resemble an expert online and it’s so natural to do when you know how.When you are spic and span to blogging, it appears like everybody online talks about is about blogging and bloggers.“Don’t be a writer; be writing.” by William Faulkner 1. Pick up topics and title For your blog post. […]
Read More80% of a business’ future revenue comes from just 20% of existing customers. Bhaskar Thakur, Co-Founder of upGrowth recently conducted a workshop on “How to Growth Hack Customer Retention”. About the Workshop The workshop was all about learning the best growth hacks to retain customers for your business using digital marketing and technology. The workshop […]
Read MoreWith all the buzz in the SEO world today about content and social signs, it is very difficult to ignore even smallest detail while building foundation of SEO: KEYWORD RESEARCH.Keywords are like a compass for your SEO campaigns: they tell you where to go and whether or not you’re making progress. What is Keyword Research? […]
Read MoreIt is likely to happen to every marketer out there – traffic dropping off, when you sign onto Google Analytics and see a surprising, and detectable, decrease in traffic. Need to analyze the reason for your traffic drop? Read on and recover your web activity on track. 1. Wrong Ad text The most relevant text, […]
Read MoreSocial media outreach has penetrated digital world, and its impact has facilitated astounding industry growth. Every social engagement platform needs utmost attention, strategy, efficient monitoring and a fine-tuned approach. Social media has become a requisite for brands wanting to know how their efforts turn out and businesses are quickly adopting a data driven approach to […]
Read MoreGreat news! Your sales representatives have just acquired a new client, hurray! A new client means a new work and a new business opportunity, to turn into a success story. Now, it’s your turn to contribute. To create a success path and a positive relationship with the new client it’s important to understand their goals […]
Read MoreIntroduction In today’s dynamic digital landscape, the education sector is experiencing transformative changes, demanding innovative approaches. A notable shift in this evolution is the growing significance of digital marketing in the education sector. This article delivers an insightful outline of the evolving educational landscape, shedding light on the profound impact of digital marketing while exploring […]
Read MoreOnline networking stages are continually being refreshed, which implies they’re often possibly changing their profile and cover photograph measurements, formats, and necessities for used/uploaded pictures. It can be difficult to monitor it all. With someone busy & occupied with other marketing channels; you can’t invest all your energy clearing the web for data that will […]
Read MoreThe phrase ‘spread like a wildfire’ can now be better used as ‘spread like social media’. The rate at which information is getting created and spread on all these platforms is just crazy. “What the hell, a hair in my oreo shake! This place sucks.” Spreads like a wildfire? Yes, perhaps faster than that. The […]
Read MoreAs any entrepreneur knows, building a mobile product is a tedious job. It takes a lot of effort translating a raw idea into an awesome mobile app. So it’s particularly heart-breaking to see your users uninstalling the app. A mobile product typically goes through the following stages, see if you can spot the problem. Building […]
Read MoreFor any internet savvy business, Social media is the most popular medium to reach a wide audience and engaging with existing patrons. With 2 million monthly active users and billions of groups and pages, Facebook is the most actively engaged social media platform and often a cornerstone of any social media strategy. The Riddles So, […]
Read MoreCompanies, today, are focusing on doing what they do best, developing their core strengths. Marketing program is one such important step in the business cycle of a company, and for a great marketing strategy, you need professionalism in your approach.While it is great for establishing clarity and channeling the energy of the organization, there are […]
Read MoreThere are a huge number of free digital marketing tools available out there in market & finding the right ones for your business can be a daunting task.There’s no shortage of tools with all of them having their own pros & cons. But as a VP or director of marketing, you would be looking for […]
Read MoreEmbarking on the entrepreneurial journey requires more than just a great idea and a motivated team. In today’s dynamic business landscape, the key to transforming startup dreams into tangible success lies in understanding the power of digital marketing. Join us on this insightful exploration as we unravel the reasons why digital marketing for startups is […]
Read MoreIntroduction In the whirlwind of social media dynamics, crafting a meticulously structured calendar is the key to maintaining a competitive edge. Let’s delve into the intricacies of creating a killer social media calendar for 2024, ensuring organizational excellence and optimization for unparalleled success. Evaluating Social Media Platform Investments Before immersing yourself in calendar creation, assessing […]
Read MoreOne of the major focus areas for businesses is revenue generation. After all, any business need money to grow. So, targets are set, marketing strategies formulated, campaigns developed, and then follows the execution. Developing a strategy, and subsequent long and short-term plans is a difficult enough job. The stress increases as you go higher up […]
Read MoreYou have a great and innovative product which is doing well in the market, and its loyal users have spread goodwill about it through word of mouth and their online network without you ever using SEO or social media management.But just as Paul Graham accurately predicts this period in the life of every start-up as […]
Read MoreIntroduction In the ever-evolving social media landscape, staying ahead with the latest social media trends is important for individuals and businesses alike. The year 2024 promises to bring forth a new wave of developments, innovations, and transformations in social networking. Understanding these trends and adopting effective strategies can be a game-changer in harnessing the power […]
Read MoreThe term ‘Growth Hacking‘ was first known to the world of marketing in an article entitled“Find a Growth Hacker for your startups.” Sean Ellis first introduced Growth Hacker as a term in 2010. It is defined as a person whose primary marketing focus is growth. Growth Hackers have a dedicated role where they work closely […]
Read MoreHow to decide on your Digital Marketing Budget when it comes to spending on different platforms Advertising and boosting social posts has become an important part of many business’ marketing strategies.But for those with little experience of managing digital marketing budgets and running campaigns, it can be difficult to judge exactly how much you should […]
Read MoreHow to create a Digital Transformation for Your Bootstrapped Startup? Digital Disruption for Your startup: Yay or Nay? You have a startup, and you’ve just received your Series A funding. Your big day has finally arrived, and you want to celebrate! But wait, what will you do with that new capital? If you’re just starting […]
Read MoreGrowth hacking is THE BUZZWORD for startups. It’s all about growth hacking. That’s the thing. It’s almost annoying for those who have heard about it 1,000’s of times. And, it’s confusing for those who don’t know what it is. Like it or not, growth hacking is happening. And, it’s the reason we get to see a […]
Read MoreHow Startup founder can use Digital Marketing to hack customer Support. Starting up your own Digital Marketing venture is the most exhilarating experience for anybody. The big questions to follow is how to reach the masses, make the business resonate and become a success. Whether to opt for digital marketing or to stick to the tried […]
Read MoreThere are thousands of entrepreneurs who struggle every year to find out the growth of any company. In the course of these discussions, managers come up with all kinds of numbers, measures, and metrics that illustrate the development and achievements of a particular company. However, the metrics might not be the best gauge of what’s […]
Read MoreCustomers make business. Thus, it is important for businesses to have a strong game plan to get new customers on board. Finding a repeatable, methodical strategy to draw customers to your business is the goal of customer acquisition. Today, many web-based businesses can run highly targeted marketing and keep tabs on clients as they convert […]
Read MoreFirst of all let us understand what is Prospecting? Prospecting – Involves locating and qualifying the individuals or businesses that have a potential to buy a product.- A person or business that might be a prospect is a lead.The search for potential customers or buyers What is Smart prospecting ? Smart prospecting is the way […]
Read MoreYou by now definitely know that Facebook is that social media channel , which most people use. If you are looking for the most effective Facebook Marketing Strategies you can do, you’re in the right place. For any internet savvy business, Social media is the most popular medium to reach a wide audience and engaging […]
Read MoreRegardless of whether you’re a small café owner or a sales manager of an international company, truly understanding your customers enables you to make informed, critical decisions about sales, marketing, and your brand. Okay, you think you know your customers, but do you really? Some of the most interesting data your business can produce is […]
Read MoreCustomer Acquisition Costs (CAC) – what you pay on average to acquire new customers – is obviously pretty darn important. But knowing what portion of your total CAC relates to marketing is also really important. This metric is called your Marketing Percentage of Customer Acquisition Cost (M%-CAC). WHAT IS MARKETING PERCENTAGE OF CAC? Marketing Percentage […]
Read MoreDo you know to what extent it takes for a client to pay back what it cost you to secure them?On the off chance that you are an entrepreneur, you may have seen that keeping in mind the end goal to get new clients, you need to burn through cash on Sales and Marketing first. […]
Read MoreAs we step into the dynamic landscape of 2024, it’s imperative to grasp the latest trends and strategies shaping the evolution of inbound marketing. In the coming year, let’s delve into the fundamental aspects of defining inbound marketing. Understanding Inbound Marketing At its essence, inbound marketing is a customer-centric approach that revolves around attracting and […]
Read MoreIf you pay attention to marketing trends, you’ve heard people throwing around the terms “inbound marketing” and “outbound marketing,” but what do they really mean? Inbound and outbound marketing aren’t just jargon, but these terms embody a kind of cultural shift in the entire concept of how marketing works, particularly across channels. Both of these […]
Read MoreAs a marketer, you understand the methods and significance of figuring out the most critical marketing metrics to illustrate ROI and overall marketing performance. Indeed, marketing metrics can give you a high-quality deal about how efficiently you’re reaching your customers and the general health of your business. CEOs, on the other hand, are ‘massive picture’ […]
Read MoreLong back, CMOs used to be not fluent in metrics,analytics and sheet presentations. The online thingy made marketing. The net has made advertising and marketing a long way extra measurable (and therefore extra responsible to the CEO) than ever earlier than. However CMOs struggle to locate the right metrics a good way to get them […]
Read MoreOver the last few years, digital marketing has started playing a very important role in every industry including the healthcare industry. While it was possible earlier to work without digital marketing and opt for more traditional methods, today, however, it has become almost indispensable. This is because an ever increasing number of people are not […]
Read MoreDigital marketing campaigns have become important options with regards to reaching a wider audience. Digital marketing for small businesses means going online with their product and service offerings and thus providing with a flexible marketing potential. Since technology has quickly advanced during the last half of the century, strategies related to marketing have also followed […]
Read MoreIn the world of SEO, you will find a lot of influential people talk about things that you can do to rank on the first position in Google SERPs. They share basic techniques that have been in use for the past so many years. This article is not about the techniques, but the approach. Let’s […]
Read MoreDigital marketing requires so much work and so many different moving parts it’s often impractical for businesses to try to keep the work in-house—and remain up-to-date with current best practices. Digital marketing activities and techniques are being updated on a daily basis with new technologies taking over to better reach and engage the consumers. With such […]
Read MoreIntroduction Startups often grapple with the challenge of making a significant market impact on a limited budget. Digital marketing emerges as a beacon of hope, offering cost-effective and efficient strategies to reach and engage target audiences. With the right tactics, startups can harness the power of digital platforms to build their brand, attract customers, and […]
Read MoreInbound marketing is all about providing valuable content and allowing sales leads to come to your website on their own terms. When you integrate inbound marketing into your marketing plan, you focus on sharing content that your target audience is already interested in, and your company becomes part of that conversation. Social media is a […]
Read MoreIf you ask any millennial what life was like before Twitter, Facebook, YouTube, and Instagram and they probably will struggle to tell you exactly. Indeed, social media, blogging, and digital content consumption have become very common amongst the population as a whole, but perhaps most markedly, within the millennial population. Marketing to millennials can be […]
Read More5 Essential Strategies to Generate Pre-Launch Registration for Your SAS Startup Have you ever wondered how some companies get so much business day in and day out? Running a startup can be extreme; it’s a herculean task getting your idea approved. However, in the event that you’ve been in the trenches, it can be a […]
Read MoreThe arrival of the internet has changed a lot in the decision-making process of the consumers regarding the purchase of any product. Now, they have most of the information about a specific product at their fingertips. Moreover, they can compare the pros and cons of that particular product with the closest competitors. The consumers nowadays […]
Read MoreIntroduction In a rapidly evolving digital landscape, choosing the best social media platforms to invest in can significantly impact a business’s online presence and marketing success. As we step into 2024, the realm of social media continues to expand, presenting an array of platforms each with its unique strengths and audience demographics. Navigating this diverse […]
Read MoreMarketing is the lever that powers your SaaS startup into the next phase of rapid expansion and growth; the “go faster” button fuels your growth from stealth mode startup to expansion-stage success story. SaaS vendors must embrace inbound marketing to attract and engage their target audience to thrive effectively. By leveraging inbound marketing strategies, SaaS […]
Read MoreIs your startup in search of new avenues for growth and expansion? Then you’ll want to read the blog further on which types of growth hack ideas growth hack techniques as popularly known will be needed to achieve this growth. Each technique mentioned in the article serves a different purpose and to achieve this purpose, […]
Read MoreLet’s face it. It’s not an easy time to be a social media marketer. After all, it’s hard to build a social media marketing plan with all of the uncertainty that we face. So you need to create a social media strategy plan. Many of us struggle to iron out exactly what that is, let […]
Read MoreAt the struggle stage, startup founders often have to decide whether they seek more money (in the form of investment) or more customers/reach. Startups need investment to function as a company, however, without marketing, customers won’t be able to know their presence or even recommend the business to others. Social media platforms help the founders […]
Read MoreA digital marketing agency helps startups build a solid online presence, connect with their target market, and promote company growth. Here are some reasons why companies require a digital marketing firm and tips for selecting the best one: 1. Limited expertise and resources 2. Strategic Direction 3. Economical Pricing 4. Availability of New Tools and […]
Read MoreEvery part of our lives is documented on social media today. Everyone has a presence, an online persona and anyone with a smartphone are doing their best to ensure that they are visible in the digital world. For start-ups, it is almost an unsaid rule that you must have a social media presence that is […]
Read MoreBeing a business- owner, you must have jumped on the bandwagon and placed your brand in the virtual space, yet you wonder why is it that your ROI isn’t that impressive. Statistics show 196 million social network users in India in 2017 and the number is estimated to increase to about 370 million in the […]
Read MoreSocial media is reaching its boundless figures and rapidly growing especially, in developing country like India. The audience can be broadly accumulated as everyone using the internet and social media. Apart from the additional factors of using Social media such as Brand awareness etc., organizations are increasing their budget for its wider range of onlookers […]
Read MoreSocial media is reaching its boundless figures and rapidly growing especially, in developing country like India. The audience can be broadly accumulated as everyone using the internet and social media. Apart from the additional factors of using Social media such as Brand awareness etc., organizations are increasing their budget for its wider range of onlookers […]
Read MoreDigital marketing has become the mainstay of any business trying to reach out to targeted prospects with the aim of achieving an actionable response. To keep pace with the incremental need for innovative digital promotion ideas, digital marketing services in India have risen significantly in recent times.As a business owner, you need to pay heed […]
Read MoreSocial media is reaching its boundless figures and rapidly growing especially, in developing country like India. The audience can be broadly accumulated as everyone using the internet and social media. Apart from the additional factors of using Social media such as Brand awareness etc., organizations are increasing their budget for its wider range of onlookers […]
Read MoreSocial media marketing is now a must-have strategy for every business which wants to harness the power of online marketing media. Do you know that 70% of the US population has at least one social media profile and more than half of the population use two or more social media networks. But creating different types of social […]
Read MoreHow many social media apps do you have on your phone? How many do you use? Quite a lot, right? According to estimates, social media users worldwide reached 1.96 billion and the number is expected to reach 2.5 billion this year. You can tap into such large audiences by ensuring you make use of social […]
Read MoreWhen the number of active Facebook users, globally, go up to a 2 billion, anybody would start to take social media seriously. And, if you are in the top management of the marketing department of a company, you would definitely want to sit and take notice of the numbers.
Read MoreYou have your business, and you need to get the word out. Marketing is your answer. Great! But you can’t quite put a finger on what’s going wrong. If you’re an online business or rely on the digital era, then social media marketing is your solution. Put simply – a social media campaign is an […]
Read MoreWhen the number of active Facebook users, globally, go up to a 2 billion, anybody would start to take social media seriously. And, if you are in the top management of the marketing department of a company, you would definitely want to sit and take notice of the numbers. As a marketing vice president, you […]
Read MoreDigital Marketing has taken the world of digital ecosystem to another level. With the rise in the digital media, gone are the days of traditional marketing. Every year there are different social media campaigns that catch the eye of the masses and leave a profound impact on the viewers. Everyone tries to market their product […]
Read MoreIn today globalized and competitive world, startups come and go out business. It is hard to deny that, majority of the new startups will fail if, they are not able to remain competitive in the market. The reasons are complex and numerous, but one of the most prevalent causes is a lack of brand growth […]
Read MoreCan anyone imagine a world without social media? Just a handful of years ago it didn’t exist. No one was in danger of being run over as they crossed the street hunched over their smartphones. No one was spending their downtime scouring Facebook, Instagram and Snapchat feed for the latest news from friends, celebrities and […]
Read MoreEvery marketer faces different challenges. Although we typically share similar goals, some teams are stuck on hiring top talent, while others are having trouble finding the right technology for their needs. As a social media marketer – be it a vice president – marketing, content creator or general digital marketer – your day-to-day work can […]
Read MoreAs the New Year ramps up, many CEOs and business leaders spend time thinking about how to get more ROI from social media marketing in 2018. It must not be surprise, but the social media landscape looks a lot different for businesses today than it did on this day last year. Audience behavior is different, […]
Read MoreSocial media platforms often aid in marketing and also provide businesses with additional capabilities and benefits, but only if integrated with the business and managed carefully. In fact, social media networks are becoming key channels for global communication and collaboration, such that global management is deemed as a necessity in order to obtain the optimal […]
Read MoreSocial media is an amazing world to advertise for startups. More and more organizations are joining social media platforms with a specific end goal to connect with bigger groups of audiences and grow their business. Though there are many growing advantages of social media marketing, numerous businesses are uncertain whether they should spend their time […]
Read MoreSearch engine optimization isn’t just about keywords anymore. With every new change in Google’s algorithm, SEO becomes less of a single process or skill and more of a comprehensive strategy which needs to be implemented using SEO techniques. Successful SEO techniques need to be firmly embedded into an enterprise’s entire communications approach from the beginning. […]
Read MoreThe customers in the digital world are changing along with the world itself, making the company’s marketing department to be alert and execute strategies based on this changes. Marketers require in depth understanding and skills of the digital world more than ever before, and senior managers in growing companies need to surround themselves with advanced […]
Read MoreBlack Hat SEO techniques are usually aggressive techniques which manipulate Google into thinking that your page is more relevant than others and thus deserves to be ranked higher, even although actually it isn’t. In other words, it is any technique which doesn’t follow the natural course of actions and which goal is to push your site […]
Read MoreImagine having a shop without having any signage onto it – no name, no windows, no shopfront, nothing in particular. You would expect people may drop in out of curiosity, looking for product A, whereas you are selling product B. Now, when you have a shop with a proper name and probably the product image […]
Read MoreSEO Trends that will give a super boost to your Business While speaking about local Search Engine Optimization, we refer to the process of making sure all the online elements of your business are optimized, so that your search result appears in front of an extremely relevant audience at a time when they’re displaying interest […]
Read MoreGoogle Penalties Checker Tools that will fix your SEO Problems Let’s understand the context and everything else about Google Penalties Checker. Businesses have exclusively relied on web analytics to decide what was (or weren’t) effective. The future decisions are affected by where to invest time and money. The SEO consultants or the digital marketers find […]
Read MoreIntroduction In today’s digital age, mastering Search Engine Optimization (SEO) is pivotal for businesses striving to thrive online. As the internet continues to evolve, so do the strategies and techniques required to stay ahead. Understanding the emerging SEO Marketing Trends for 2024 is not just an advantage but a necessity for businesses seeking a competitive […]
Read MoreYou hear the term “landing page” often, especially when delving into digital marketing. But what is a landing page and how is it different from your company’s current site? The purpose, goals and often even the traffic source of a landing page are different from those of a homepage, so it’s critical to make sure […]
Read MoreB2B Content Marketing vs. B2C Content Marketing Trends Marketing industry is being dominated by content marketing for several years, with brands increasing their online presence to reach today’s tech savvy customers. Content remains the best way to connect with customers with use of regular blog posts on website, visuals on social media etc.Content marketing is […]
Read MoreChoosing the right focus keyword search trends is really what makes or breaks most content and SEO strategies. We may search the queries with different scenarios and words, and similar to this if we search for keyword trends we may encounter search queries like Keyword Search Trends, Current SEO Keyword Trends, Google Keyword Trends, SEO […]
Read MoreWant to get Rid of Google Penalties? Start Your Day with these SEO Activities On-page and off-page SEO optimization techniques that breach Google’s Webmaster guidelines can result in a ranking penalty (either a manual penalty or an algorithmic penalty) against your website. If you don’t take these guidelines seriously, the penalty that your website receives […]
Read MoreWhen it’s the digital age and competition is ever growing, it is very crucial for your content marketing tactics to differentiate from others and provide a niche solution for your audience. That’s when content marketing fits into place! Probably a content that is easier to consume. But then what is Content Marketing? Content marketingis the […]
Read MoreReaching people with Dynamic Keyword Insertion (DKI) ads or any ads as they search for your products and services can be a moving target. It’s difficult to catch up when users’ queries evolve, your site changes, inventory shifts, and you expand your business to new markets. Google Adwords enables you with different campaign options like […]
Read MoreWhat are Contests in Social Media Marketing context? Social media marketing contests are the most effective form of communication between your brand and the audience! You absolutely need a proper social media campaign in addition to your conventional marketing campaign. Unlike traditional marketing, digital platform gives a social marketer’s audience the liberty to communicate, give […]
Read MoreDon’t just tell me the growth hacks are crucial for business success. How do I come up with a right growth hack, what process are most likely to generate the essential growth hack? Should we invest energy in investing those hacks or follow them blindly? Do we need to build a new team to find growth […]
Read MoreHow to Get the best ROI out of your Universal App Campaigns: Google’s Universal App campaign makes the process easy for you. The objective of any app advertiser is to get the app into the hands of most valuable users. By most valuable, I’m referring to those users who will end up adding monetary value […]
Read MoreWhy Upgrade to Shopify Plus Everybody inside digital marketing industry knows Shopify – the dependable. The insanely famous e-commerce platform geared for small e-commerce corporations.Lets introduce you all to shopify plus. Both in play store and app store shopify is readily available for all. As per new Shopify development released in 2004, Shopify now boasts roughly […]
Read MoreFacebook ads and info Social advertisement has opened doors on Facebook for marketers. When it comes to Facebook ads and info, I would first like to put forth a question for all you social media marketers. Have you ever spied on your competitors? Above all, their ads? Of course, you all have. Why am I […]
Read MoreWhat is the first thought that touches your mind when you think of content marketing and it can become an element of your success? If you look around you in the world, you will realize that it is ‘quality’ that wins over everything. Quantity is important in today’s buzz-word; but quantity without quality doesn’t make […]
Read MoreGoogle Ad Grant is program specially designed by google where eligible non profits get access to $10,000 USD in-kind advertising funding from Google on Google Adwords and Online Advertising tool by Google. You can use this amount to run ads through Google AdWords to attract more volunteers, raise awareness or even get more donations. What […]
Read MoreRecently, I was part of a boring and awful digital marketing session, especially focused on Advanced Adwords strategies. I always expect to feel enlightened when they say Advanced but what I witnessed was only “Gyaan” and jargon/bullshit, with no action items. Many drinks later, I decided to list down the signs of a crappy Adwords […]
Read MoreBefore Augmented Reality Do you remember, back in 90’s, when Jurassic Park movie came out, it turned into a global sensation – nostalgia (the reason is not simply “dinosaurs”!). Despite the fact that it wasn’t the first run through, Hollywood was exploring different avenues regarding augmented reality and CGI (Computer generated imagery) technology (remember ‘The […]
Read MoreIntroduction Embarking on the Essence of Organic Social Media Marketing In the dynamic realm of digital branding, organic social media marketing takes center stage. This strategy involves deploying unpaid methods to craft a brand’s digital identity and foster genuine connections with its audience. Diverging from paid social media marketing, which relies on sponsored content and […]
Read MoreThe title is the most important part of any piece of writing – whether it is an article, newsletter, sales copy, blog entry, web page, and email or business report. Without a good title there is a pretty good chance, rest will not be read. “If you want your blog posts or copy to perform […]
Read MoreWhat is Digital Marketing ? The Internet took things by storm when it came into being. Now, things take the Internet by storm and become trends. What is this buzz actually? It is the marketing that reaches you via the Internet. Yes, it is digital marketing. And all the content that you read is mostly sourced from […]
Read MoreTechnology has forced some very dramatic shifts in the business landscape. The sheer abundance of information available instantaneously is staggering. This has made it difficult for marketers to grab and more importantly, hold the attention of potential customers. Naturally then, marketers are trying out new ways to sell more. One of these is Inbound marketing. […]
Read MoreupGrowth provides a wide range of services to fuel your brand’s growth. Our offerings include strategic planning, content optimization, email marketing, social media management, SEO, data analytics, and more. We tailor our services to meet your unique business goals, whether you’re aiming to enhance your digital presence, improve customer engagement, or increase conversions.
upGrowth’s approach to growth marketing is a departure from traditional methods. While traditional strategies may rely on one-size-fits-all approaches, we take a personalized and data-driven approach. We blend creativity with insights from market research and leverage the latest technologies. Our strategies are agile, continually evolving based on real-time performance data. This dynamic methodology ensures that your brand stays ahead in the fast-paced landscape of digital marketing.
upGrowth is versatile and adaptable, catering to a diverse range of industries. While we have successfully collaborated with clients in e-commerce, technology, healthcare, and more, our expertise extends beyond these sectors. Whether you’re a startup, an established enterprise, or operate in a niche market, upGrowth brings tailored solutions to meet the specific needs of your industry.
Absolutely. upGrowth understands the importance of a unified online presence, covering both web and mobile platforms. We offer comprehensive marketing solutions that encompass website optimization, mobile app marketing, and strategies to enhance user experience across devices. Whether your audience engages with your brand through a browser or a mobile app, upGrowth ensures a seamless and impactful marketing approach to maximize your reach and conversions.
Starting a project with upGrowth involves a strategic and collaborative process:
Discovery Call: Begin with an in-depth discussion to understand your business, goals, and challenges. This helps us gain valuable insights into your brand and objectives.
Analysis: Conduct a thorough assessment of your current marketing landscape, identifying areas for improvement and growth opportunities.
Customized Strategy Development: Craft a tailored growth strategy that aligns with your objectives. This strategy outlines the services, channels, and tactics that will be most effective for your unique business.
Proposal and Agreement: Present a detailed proposal outlining the scope of work, timelines, and deliverables. Once agreed upon, we formalize the partnership with a clear agreement.
Implementation: Execute the strategy, leveraging our expertise in various marketing channels. This includes optimizing content, launching campaigns, and utilizing the latest tools and technologies.
Continuous Optimization: Monitor the performance of implemented strategies in real time. Use data-driven insights to make continuous improvements and ensure optimal results.
As an experienced growth marketing company, we employ a robust and data-driven approach to measure and report success in both organic and paid campaigns. For organic efforts, we meticulously track key metrics such as website traffic, user engagement, SEO performance, and conversion rates.
This allows us to gauge the effectiveness of our strategies in attracting and retaining audiences, improving search engine rankings, and driving meaningful actions. In paid campaigns, we assess the overall return on investment (ROI), click-through rates (CTR), conversion rates, and cost per acquisition (CPA). This comprehensive analysis ensures that our paid advertising efforts are not only generating clicks but also translating into tangible value for your business.
We have a collection of compelling case studies that showcase the measurable impact of our strategies on various businesses. These case studies detail the challenges our clients faced, the tailored solutions we provided, and the tangible results achieved. Additionally, we have testimonials from satisfied clients who have witnessed the transformative power of upGrowth’s approach to growth marketing. You can check out our previous success stories here.
The pricing structure of upGrowth’s services may vary depending on multiple factors such as tenure of the service, previous growth marketing efforts, industry, etc.
Connecting with upGrowth is straightforward and personalized. Potential clients can reach out through our official website, where we provide a contact form for inquiries. Alternatively, you can directly email us at contact@upgrowth.in to initiate a conversation. We understand that each business is unique, so we devise growth marketing solutions accordingly. Our team is eager to schedule consultations to discuss your specific needs and explore how upGrowth can contribute to your growth journey.
upGrowth – a leading growth marketing agency in India, is guided by a set of core values that define our approach to business and client relationships. Our commitment to Integrity ensures transparent and honest practices, fostering trust with our clients. Innovation is at the heart of what we do; we embrace creativity and stay ahead of industry trends to deliver cutting-edge solutions. Collaboration is ingrained in our culture, both within our team and in our partnerships with clients, fostering a synergistic approach to growth. Finally, Results-Driven is more than a tagline—it’s a commitment to delivering tangible and measurable outcomes for our clients.
No matter what this year holds for you, make way for the future with positivity, grace and hope. Rejuvenate your spirit and embrace new beginnings with joy! 👐
Reflecting on Achievements!