Selling is a serious business. And to sell right, you need to have a laser-sharp focus on who you are selling to. As Baby Boomers and Gen X begin to reduce their spending capacity, you need to turn your attention to the next generation that is going to make up a big chunk of your revenue: Gen Z. They represent the changing customer of today, one who is digital-savvy and uses Snapchat, YouTube, and other forms of social media to research and discover products and services.
Here are 5 reasons why you should be focusing on Gen Z and talking about Gen Z marketing.
1. They Are Where The Dollars Are
Gen Z is entering adulthood and joining the workforce, so in the years to come, they will be spending more and more as the older generations – namely Gen X and Baby Boomers – spend less. It is imperative that you target this demographic and tailor your marketing messages and sales pitches to them. They are the group you can profit from. As they enter the workforce, they will make up a huge chunk of your consumer base in the years to come. Statistics indicate that Gen Z makes up 40% of consumers in the United States, so you can imagine what the metrics may be like on a global scale. This is the generation that is going to drive future purchases, so invest in reaching out to them.
2. They Influence Purchase Decisions
Since they are the spenders of today and tomorrow, it is but natural that they will influence purchase decisions. That’s not all – as Gen X and Baby Boomers move into retirement and spend less, it is Gen Z that will influence their purchase decisions and even make purchases on their behalf. Since they have so much power of the purchasing decisions of themselves and prior generations, it is important that you
3. They Are Digital Natives
Unlike previous generations, Gen Z was born into a digital world and hasn’t known a world without the internet, apps, smartphones, and technology. This makes them the ideal candidate for digital marketing and e-commerce. They spend much of their time online, and you need to tap into that.
Be present where they are – from social media to online forums to Reddit. Not having a solid online presence is no longer an option – even if you run a brick and mortar establishment, you need to have some kind of online home. You don’t necessarily need to have an e-commerce set-up, but you need to be available somewhere online so that you can get discovered. List yourself on Google My Business, make yourself available on food ordering aggregators (if you are into restaurants and catering), and have active social media handles.
4. They Are Hyper Aware
Like we mentioned in the point above, Gen Z is a digital generation, born into the era of high-speed internet, smartphones, and digital technologies. Thanks to the fact that they have access to so much information, this is a generation that is hyper-aware about the world and what it has to offer. From researching products and services to going through numerous reviews before making a purchase, they are clued in and curious. As a business owner, you need to have a strong content marketing strategy so that you can appear on their radar when they search for a related product or service. Information is power!
5. They Are Socially Conscious
One important thing to note is that Gen Z is a socially conscious lot. They are politically and socially aware and want and expect more from businesses and brands. So you need to think beyond your bottom line and align with a cause or highlight the causes you already care about.
Gen Z is actually a marketing goldmine, and they are an impressionable lot. By focusing your Gen Z marketing strategies, you stand to win big. So get to it, and create a strategy that will be sure to woo them!
FAQs
1. What is Gen Z?
Have you typed the query “Gen Z meaning” in the Google search bar? Well, it’s good that you did because Gen Z marketing is quite a hot topic right now! Generation Z, or Gen Z for short, are the demographic group succeeding Millennials and preceding Generation Alpha.
Researchers and popular media use the mid-to-late 1990s as starting birth years and the early 2010s as ending birth years. Many accepted timelines dictate that this is the generation born between 1995 and 2015, while some place it between 1995 to 2010.
This group of youngsters is important to brands and businesses since they are coming of age (many already have) and are in charge of making important purchase decisions going forward and influencing consumer trends, especially as Baby Boomers and Generation X are lowering their spends.
2. How to generate leads in digital marketing?
Digital marketing lead generation is one of the most important things businesses need to focus on now. There are several tools and tactics you can employ to generate leads in digital marketing.
The first thing you can do is to use content marketing to establish yourself as a thought leader in your space. By giving your audience answers to the problems they are unique to them, you are also building trust. Another good way to gain leads is by optimizing your site for local SEO – see what searches are trending in your area – this will help you tap into the surrounding community and help users find you when you are needed most.
(This is especially true in today’s mobile-dominated landscape.) Paid social media campaigns are also a great way to tap into new leads. Invest time and effort into attracting new followers and building an engaged audience. Once you have their attention, you can convert those followers into leads.
3. What are the marketing strategy in e commerce?
If you are engaged in selling goods online, you need a marketing strategy in ecommerce. Ecommerce marketing is the practice of driving top-of-funnel traffic to convert into sales and customers.
There are dozens of ways to go about it. Firstly, you need to create and execute an ecommerce marketing plan with very specific goals and objectives. Include everything from the percentage increase you want to see in sales to the email marketing conversion rates you expect to see. Your plan should also be in line with your brand values and mission statement.
Once this is done, you can target customers, personas and markets. Once your plan is in place, ensure that your pricing and positioning give real value to your customers – this is what will prompt them to make a purchase.
4. What are the online marketing strategies?
There is no dearth of online marketing strategies out there – it is a question of choosing what’s best for you and your business. But here are a few things that you shouldn’t miss out on:
Good web design to catch the attention of leads and customers.
Search engine optimisation to make sure your business appears higher on a list of search engine results.
Email marketing to nurture leads and keep customers engaged between purchases.
Content marketing to position yourself as a thought leader in your space.
Active social media presence with an engaged community of followers.
Company blog that is maintained on a regular basis.
5. What are the marketing strategies for Facebook?
A common question asked by many entrepreneurs is – what are the marketing strategies for Facebook? There are many ways you can use Facebook to boost your business. For starters, you can leverage your existing Facebook traffic and redirect it to your site. You can also do it the other way around – use your email signature to send people to your Facebook and get them engaged with your page.
You can also integrate Facebook plugins on your website to increase brand awareness and potentially get new followers. Contests are also a great way to get your brand more traction on Facebook. And most importantly, you should share regular updates and schedule posts.
Chandala Takalkar is a young content marketer and creative with experience in content, copy, corporate communications, and design. A digital native, she has the ability to craft content and copy that suits the medium and connects. Prior to Team upGrowth, she worked as an English trainer. Her experience includes all forms of copy and content writing, from Social Media communication to email marketing.
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