From app downloads to time spent on devices, Indian mobile usage saw a significant spike in 2021, totalling a whopping 700 billion hours. Here’s what Indians are doing on mobile.
Last year saw 26.7 billion app downloads, with $417 million spent at the App Store and $165 million in gaming app spends.
Mobile gaming is getting popular - so much so, that publishers released 2 million new apps and games in 2021, with Google Play accounting for 77% of all new releases.
Perhaps not the healthiest thing to do, but data shows Indians spend 1/3 of their waking hours on their mobile devices, averaging 4+ hours in a day.
That’s where Indians are spending their time, and in that order. 7 out of every 10 minutes was spent on a social/photo/video app last year and these apps have gained market share.
Indians are watching content on mobile streaming platforms MUCH more compared to pre-pandemic levels. Total hours spent watching video streaming platforms grew by 52%.
In 2021, advertisers pumped more money into mobile ads, topping $295 billion globally, up 23% from the previous year.
With consumers spending more time on mobile apps and streaming services, advertisers will continue to spend on mobile, with ad spends poised to touch $350 billion in 2022. (via data.ai)