Digital Marketing Trends To Watch Out For In 2021
The New Normal
2020 changed the digital landscape in a major way, with e-commerce sales hitting record numbers and consumers spending more time on social media. Here’s what to expect in 2021.
Live Streams FTW
With in-person events a far reality, brands, celebrities and influencers turned to live-streams to connect with their audience, and this shows no sign of slowing down in 2021.
Business With Hear
Consumers expect more from their brands in these turbulent times, and are more likely to purchase from companies that support frontline workers or give back to society. Purpose-driven campaigns and missions will remain in focus in 2021.
An Uptick In UGC
To forge deeper connections with their customer base, and to enhance the brand experience, businesses will be investing in more user-generated content.
Inclusivity Is A Must-Have
From Black Lives Matter to the diversity reckonings at major media houses, 2020 saw the call for inclusion reach a fever pitch. Expect more progress around inclusion and diversity in the workplace, marketing campaigns and beyond.
Rise Of Voice + Visual Search
With the increasing use of voice-activated devices like Alexa and tools like Google Lens, marketers will need to invest more in voice and image/visual search.
Consumers want content that’s easy to consume, be it podcasts or newsletters that land directly in their inbox.
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