Black Friday Marketing Mistakes To Avoid

By upGrowth

The Year’s Biggest Shopping Day

Black Friday is the busiest shopping day of the year, kicking off the holiday shopping season and giving retailers an opportunity to make major profits.

Fail To Plan, Plan To Fail

If you want to make the most of it, have a sound Black Friday marketing strategy and plan in place. Here are some mistakes to avoid. 


Black Friday marketing tactics, from email marketing to social media creatives should be planned beforehand.  If you don’t organise, you might mess up with different campaigns. 


Not Segmenting Tasks


Your Black Friday campaigns discounts and offers MUST go out early on the day or before the day.  Don’t mix your offers or send the emails out at the wrong time. 


Emails Sent On The Wrong Day


As a consumer, there’s nothing worse than getting a discount code that doesn’t work.  Activate all codes beforehand ahead as part of your Black Friday marketing strategy.


Wrong Discount Codes


Many times, CTA buttons don’t work, are placed incorrectly, or link to the wrong page.  Check for placement, broken links and UTM parameters if you are tracking clicks.  


Broken Links & CTAs


Customers sometimes click on a link to purchase a product, only to realise it’s not available.  Update stock levels, don’t promote stuff that’s not in stock. 


Promoting Out Of Stock Products


Discounts can get people in the door, but add-ons like free shipping, a surprise gift or BOGO (buy one get one) offers can help increase order size and conversions. 


Only Offering Discounts


There’s nothing worse than your website crashing on Black Friday!  Optimise your site for speed, load time and get additional server capacity if you need to.


Your Website Is Not Optimised

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