Amazon Black Friday Campaign Strategies

Amazon Amazon Black Friday Campaign Strategies

[{"selector":"#anim-2d00b392-70dc-49bf-9295-3a5da1c0de45","keyframes":{"transform":["translate3d(-128.2353%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c9187189-58d3-4ab7-a80e-49153fd207c9","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Black Friday It’s the busiest shopping day of the year and kicks off the holiday shopping season. Retailers on Amazon can stand to make big profits if they have a good marketing plan.

[{"selector":"#anim-8b8aa266-4807-455a-bee6-09d741d5dc22","keyframes":{"transform":["translate3d(-116.27119%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9be931d1-ac4a-47bf-8b78-19475b7b2342","keyframes":{"transform":["translate3d(-114.87342%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] The Amazon Advantage Amazon can have a serious impact on your bottom line. But an Amazon Black Friday ad can get lost in the ocean of promotions - so you need to create a sound strategy.

[{"selector":"#anim-d74b98cf-3eed-4c24-98c2-fe0b415663d2","keyframes":{"transform":["translate3d(-129.55976%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3b6773d5-9092-441c-987e-90c0d6821dde","keyframes":{"transform":["translate3d(-114.87342%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Start Early The Amazon Black Friday Sale is massive and far-reaching. Start early. Have campaigns up and running so you can analyse data beforehand and optimise.

[{"selector":"#anim-2ac8b62d-2649-460a-982d-d30b6dcc878a","keyframes":{"transform":["translate3d(-124.47917%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6b2c03a5-a9ee-4eb3-9e35-fbd081fc9610","keyframes":{"transform":["translate3d(-115.50632%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Stock Check Black Friday deals on Amazon can get frenzied. Restock popular items that are currently out of stock in time for the sale, and keep a tab on your best-sellers.

[{"selector":"#anim-1fef850d-1442-4b17-886d-f95b2a4421d8","keyframes":{"transform":["translate3d(-122.59616%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a973f63e-a122-4c60-89f6-ae1a16aad6ca","keyframes":{"transform":["translate3d(-116.83848%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Category/SKU Your campaign structure needs to be broken out by category/SKU, so you can quickly adapt your strategy and budget, and shoppers make the most of the best Amazon Black Friday deals .

[{"selector":"#anim-77057b0d-4467-43ac-b2d3-7a0c313d6622","keyframes":{"transform":["translate3d(-118.6508%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-646912c0-4dbe-401c-abd6-06d80abfdce9","keyframes":{"transform":["translate3d(-114.87342%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Conversion Rates Keep a close eye on the conversion rates for your most popular and your most price-volatile items and adjust your Amazon Black Friday deals accordingly

[{"selector":"#anim-4603b06e-a956-42fb-88b0-75711d4ccd24","keyframes":{"transform":["translate3d(-137.6%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0a0b1e2c-8a87-404e-a77f-b75e5edc7fb1","keyframes":{"transform":["translate3d(-114.87342%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Monitor You can’t just create an Amazon Black Friday ad and forget it — regularly monitor your Amazon holiday campaign performance, and re-allocate spends as required.

Swipe Up for More Learn more