A Fun Fintech  Growth Journey

A Fun Fintech Growth Journey

[{"selector":"#anim-2fdc433c-cc35-46aa-9a04-19b0423bdb92","keyframes":{"transform":["translate3d(-126.86568%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-79ea4d6d-d189-45b3-af37-ccfcd111f1c3","keyframes":{"transform":["translate3d(116.23794%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] The Rank Matters Take a look at how upGrowth helped a fintech brand to rank at +15,000 featured snippets from 0 in 6 months.

[{"selector":"#anim-a98fa3f0-4421-469e-9996-087b537e294b","keyframes":{"transform":["translate3d(-126.86568%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d64c3ae0-f728-4478-a29a-ceb4ef620a75","keyframes":{"transform":["translate3d(114.37500%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Meet the Brand Fi. Money is an app redefining banking with a digital-first financial app that comes with an in-built savings account.

[{"selector":"#anim-41c41a75-3836-4fc7-8c1c-b95d73e05d61","keyframes":{"transform":["translate3d(-171.17646%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d26830d0-a6cb-4365-a409-0957c6279132","keyframes":{"transform":["translate3d(117.37704%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Go-Organic Fi.Money faced difficulties with organic growth because it primarily received traffic from branded queries.

[{"selector":"#anim-83207ce2-6617-4db3-bddf-576113479a76","keyframes":{"transform":["translate3d(-136.91983%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5cfc8642-d6c2-49c0-8110-9b34a33a282e","keyframes":{"transform":["translate3d(116.66667%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] The Google SERPent Very few keywords showed results on the Feature snippet result on the Google SERP.

[{"selector":"#anim-3b42e453-b828-4178-8a89-af61988d69b4","keyframes":{"transform":["translate3d(-137.1308%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dcb02da8-d70e-4576-9167-c35ca0b55a05","keyframes":{"transform":["translate3d(119.36027%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] The Rescue Mission upGrowth analyzed the current snippet, i.e., number of words & characters, content structure ex. list or paragraphs, boldened terms & phrases.

[{"selector":"#anim-e13bf382-2c97-4560-ab00-2149e4e8b0f2","keyframes":{"transform":["translate3d(-137.1308%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0364c620-4469-47ec-b37e-808f725742b4","keyframes":{"transform":["translate3d(113.19019%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ec62d377-1cbe-476b-b9e3-5f4b4a7130e6","keyframes":{"transform":["translate3d(113.19019%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":2000,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Snap the Snippets upGrowth’s team made the required edits to the 4 types of snippets: Paragraphs, Lists (Order/Unorder Lists), Tables, and Videos.

[{"selector":"#anim-6410da6d-a24b-4eb1-98a8-f378188f18f9","keyframes":{"transform":["translate3d(-137.1308%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8464f044-a1e1-4ae6-a77a-f07d800f83ea","keyframes":{"transform":["translate3d(118.21193%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":1000,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6826fee8-818c-451a-8a38-a35a82aca17f","keyframes":{"transform":["translate3d(116.88312%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":2000,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Finally, Things Progressed We immediately noticed a rise in the keyword ranking for the Feature Snippets SERP result. Also, the website traffic dramatically improved.

Think this will help you in your digital marketing journey? Check out our case study below. Checkout the Journey