How to Name Convention in GTM ?

Adarsh Gangwal | Published: July 5, 2022

How to Name Convention in GTM

Google Tag Manager is an amazing tool for creating, managing and delivering tags and triggers. Being an analyst or manager, you might be using Google Tag Manager (GTM) every day to sort your custom tags for different websites.

So if you’re already enjoying the benefits of GTM, you might have a good number of tags and triggers. As these tags and triggers are growing, it is somehow causing confusion which can lead to mismanagement. To avoid such a situation, you can name your convention in an appropriate manner as it helps escalate your productivity and makes you organized.

Naming convention correctly is very important, so whenever your search for a particular tag or trigger, it shall appear to you.

Let’s learn how to name your convention with the help of an example:

Tag Type: GA4 Event

Event Name: Growth Hacking Consultation Submit

Trigger: Form Submit

Here is how to name it: “GA4 – Form Submit – Growth Hacking Consultation”

Tis name briefs about your tags which includes the type of tags, you events name, and triggers type. So when you see preview mode, the name itself will explain what is the tag used for.

Naming your convention in this particular way can save a lot of time and effort. We hope this information is helpful to organize your GTM data and now you can manage your tags better.