Technical SEO Trends To Watch Out For In 2021

Core Web Vitals

Page experience is part of Google’s algorithm and they’ve compiled their ranking factors - page speed, mobile-friendliness, safe browsing etc under Core Web Vitals

Core Web Vitals: The Factors

The new metrics that will be measured for better page experience include First Input Delay (FID), Largest Contentful Paint (LCP) and Cumulative Layout Shift (CLS)

Core Web Vitals: The Factors

First Input Delay (FID):

FID measures how long it takes for someone to first interact with the page. Simply put, the sooner, the better!

Largest Contentful Paint (LCP):

LCP refers to the loading time and performance of the largest content element on screen. Here too, the faster, the better!

Cumulative Layout Shift (CLS)

CLS refers to the visual stability of text and other elements on screen. Ideally sites should maintain a CLS of less than 1 seconds

Test Your JavaScript

JavaScript is the most commonly used tool these days, and you need to ensure yours can be  properly crawled abs indexed. Run a check on how Google is rendering the page with the Live Tests URL tool or Rich Results Tester.

Add Schema Markup Wherever Possible

VIEW ALL PRODUCTS

Schema helps define the context of a query, and simplifies the content on a page so search engines better understand what it’s about. Add schema wherever you can - especially for e-commerce - for better ranking.

TO KNOW MORE DIGITAL MARKETING INFORMATION CLICK ON THE BELOW TEXT