Startups, Social Media And Product-Market Fit

Social Media For Startups

Startups need growth, and they need it fast, on a budget. Social media platforms for startups usually do not require large sum of money. It is one of the easiest, affordable and most effective online marketing strategies.

Why Startups Need Social Media

Social media benefits startups in several ways: it drives targeted traffic to their website, can boost site SEO, build a relationship with the audience and allows for ad targeting and retargeting.

Product-Market Fit

This essentially means that a significant number of people want your product — enough to make it viable as the centre of a profitable business. Product/market fit means being in a good market with a product that can satisfy that market.

Social Media For Product-Market Fit

Social media offers startups the opportunity to test product-market fit by offering tools to engage directly with potential customers.

Product-Market Fit: Define The Value Proposition

Social media offers startups the opportunity to test product-market fit by offering tools to engage directly with potential customers.

Creating The Sales Funnel

The website needs to be a high-converting sales funnel with a primary landing page, a video demo (if possible), about page, pricing + signup page and contact page.

Develop Traffic Acquisition Channels

Some sort of targeted traffic is a must in order to put the lead magnet into play and begin converting leads. These channels include organic SEO traffic, email marketing, social media, paid ads, content marketing and partner cross-promotion.

Feedback, Feedback, Feedback

The final piece of finding product/market fit is customer feedback - and they will provide feedback as long as you ask for it. And social media is a great place to start!