Social Media: Outsource, Or Keep It In-House?

Social Media For Business

The advantages of using social media for business are many, from creating brand awareness to bolstering customer relations to cementing brand loyalty. But the question is, should you handle your social media yourself or outsource to an expert? Let’s weigh in.

In House: Know On Knows Your Biz Like You Do

The advantages of using social media for business are many, from creating brand awareness to bolstering customer relations to cementing brand loyalty. But the question is, should you handle your social media yourself or outsource to an expert? Let’s weigh in.

In-House: Save Time And Money

When you outsource your social media to an agency, much time gets spent on mediating and client servicing where your aim and requirements have to be explained to a third party. With an in-house team, you have access to your content, saving time and allowing the team to post updates on social media in real-time.

In-House: Stay In Control

In-house social media marketing allows companies a certain level of control over the process while maintaining their independent ways of working.

In-House: The Cons

Two of the main issues you may run into with in-house marketing is that you won’t have access to the unbiased opinion that a third-party offers, and it may be a strain on your resources when it comes to time and money, especially if you are working with a small team.

Outsource: Expertise

Agencies come with an unmatched level of skill and expertise and exposure to a diverse range of sectors and industries.

Outsource: Experience

Due to working with numerous clients and projects, experts from social media optimisation agencies understand the “Do’s” and “Don’ts” of social media, and are familiar with best practices to be used.

Outsource: Gain Outside Perspective

Having an outsider’s unbiased perspective is valuable - it can help mould a social media campaign in the desired direction. An agency can give honest feedback on whether certain practices work or not.

Outsource: Save Resources

Employing the services of a social media agency can save a lot of time and money since they are skilled in their fields, have the technical know-how and can figure out the best way to make your company visible.

Outsource: Full-Time Management

An agency has the bandwidth and resources to dedicate all their time to effectively enhancing your image on all social media.

Outsource: The Cons

There are certain drawbacks to outsourcing, including not gaining undivided attention for your account, an incomplete understanding of your brand and values, and of course, cost - working with an agency can prove to be expensive

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