Customer Acquisition Cost Calculation

What Is Marketing Originated %

The Marketing Originated Customer Percentage is a ratio that shows what new business is driven by marketing, by determining which portion of your total customer acquisitions directly originated from marketing efforts.

How Is It Calculated?

To calculate the advertising and marketing originated customer percentage, divide the variety of customers who started out as marketing leads in a given period by using the total of recent customers within the equal period.

The Formula

Let’s take an example. Let’s say total new customers in a month = 10,000.

Therefore, Marketing Originated Customer % = 5,000 / 10,000 = .5 = 50%.

And total new customers started as marketing lead = 5,00.

Why It’s Important

Marketing Originated Customer Percentage illustrates the impact your inbound marketing efforts have on acquiring new customers. The ratio will vary depending on your company structure and whether there is an emphasis on an outside sales team.

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