Marketing Lessons From Grand Theft Auto
In 2013, Grand Theft Auto-5 made $800 million globally on its day of release. The addictive nature of the game aside, the marketing tactics of the creators, Rockstar Games, played a key role.
Market Like A Rockstar
Rockstar is in the business of entertainment & video games - but their smart strategies can be used in any sector. Here’s how they made GTA-5 a grand success (no pun intended).
Hype is good. Two years prior to its release, Rockstar tweeted out that GTA-5 was in production, with a link to a website, with trailers, countdown timers and more.
Cash In On Pre-Orders
Pre-orders help determine a product’s success. Rockstar got their audience buzzing with pre-order discounts, gifts & merchandise, making money even before launching.
Guerrilla Marketing Works
Low-cost, unconventional marketing tactics work - Rockstar got artists to spray paint GTA-5 box art murals on a wall, creating a half-finished mural for intrigue.
Engage + Involve The Audience
Fans drive sales - and engagement drives fan loyalty. Rockstar set up a unique website that served as a casting call for fans to register and become actors in the game!
It’s A Two-Player Game
Unconventional marketing strategies - along with giving fans the option to be participative even before a product comes out - serves as a great way to market + connect.