Hygiene Checks To Run Before Increasing Your Google Ads Spends
Ad budgets should not be taken lightly. The best way to ensure that your funds are optimised in the best manner is to start out with small test budgets before moving on to astronomical six to eight-figure marketing funds. Here are few things to keep in mind before you do.
Why Run A Hygiene Check
Letting your account lie dormant is one of the worst things you can do for it - this is why a hygiene check is important. It ensures your account is running smoothly.
Track Conversion Rate
Tracking conversion correctly helps you learn what is converting and at what cost. In order to track your conversion rate login to your Ads dashboard and locate the “conversion” section.
Check Ad Group Structure
A well-structured ad group is always easier to navigate and helps to simplify the account. Improve quality score by simplifying your ad groups and breaking each keyword down. The simplified account structure will give you a clear view of what you can expect from each ad group, and how they will perform in the future.
Get Rid Of Negative Keywords
A wrong search term can increase your cost per conversion. Eliminate negative search terms by finding keywords which are not relevant to your target audience for the product. Use the negative keyword tool in your search terms report.
Are Your Search Terms Generating New Ideas?
Access your search terms report under the “Keywords” section of your dashboard. This is where you discover the potential of going through the Ads report and the goldmine of information it contains. You will find that there is often a huge range of keywords which are often left unused.
Check The Number Of Ads Present In Each Ad Group
Instead of writing one ad per ad group, make it a habit to write at least three per ad group. Focus your ads on the benefits of the product, and use keywords that are relevant to the ad with a clear CTA.
Keep Home Page And Landing Page Separate
Don’t use your homepage as your landing page for each campaign. Quality score is an index which helps estimate the relevance of your ads, keywords and landing page to the viewers who are seeing your ad.
A great way to ensure that you have a high quality score is to use specific and unique landing pages for every ad group.
Use Appropriate Ad Extensions
It has been confirmed by Google repeatedly that the correct ad extension can improve the click-through rate by at least 10-15%.
It is important that you always use the relevant extension to achieve your goal, limiting extensions to one or two.
Begin the process by setting your daily maximum budget and set your expectations on returns accordingly. Run these 7 checks, and increase your budget after testing!
Start Slow, Then Grow