Growth Hacking Strategies To Skyrocket Your User Base
The term refers to innovative and thrifty strategies and tactics that help businesses grow (mainly) through content & product marketing and advertising. Set the foundation by creating buyer personas and understanding the customer journey.
Exit Intent + Lead Magnet
Exit intent detects user behaviour and prompts them with a targeted campaign at the when they are about to leave. So, use a lead magnet - an incentive that marketers offer to potential buyers in exchange for their email address.
Use the scared space in your email signature to promote your business. When Hotmail launched, every email sent included a line inviting the recipients to sign up for a free account. No surprises there - Hotmail grew fast.
Reward Social Shares
There are millions of social media users, so tap into your audience there. Reward your followers for sharing your link/content/pages - and see your brand grow. That’s exactly how Groupon does it. If people don’t share, they may not get their deals.
Referrals And Rewards
A tried and true growth hacking tactic many companies use is rewarding users both for using the product and for bringing in new users. That can be a great way to expand your user base really fast.
Urgency And FOMO
Two psychological hacks that complement any growth hacking strategy are FOMO (fear of missing out) and urgency. Use a countdown timer on your site with a limited-time offer if they sign up for your email list.
A freemium product can help attract the attention of potential reviewers because they don’t have to pay to use it.
Freemium (free+premium) is a strategy where a basic product/service is provided free of cost, but money is charged for additional features.
Run A Contest
Everyone loves winning, and a contest is one of the most effective ways to raise awareness about your product or service. Not only do you get the word out, building your user base, but if you also gain an enthusiastic new user.
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