Google Ad Grant Program For Non-Profits

Google Ad Grants

Google Ad Grants is a program specially designed by Google where eligible non-profits get access to $10,000 USD in-kind advertising funding from Google on Google Adwords and Online Advertising tools by Google.

Who Is Eligible?

Companies must be registered as a charitable organisation in the list of Google approved countries. All organisations must be registered with the local TechSoup partner in their country and be validated as a nonprofit organisation.

How To Get Qualified

Apply to Google for NonProfits. Hold valid charity status. Acknowledge and agree to Google’s required certification regarding nondiscrimination and donation receipt and use. Lastly, have a live website with substantial content.

Who Is Not Eligible

First, governmental entities and organisations. Second, hospitals and medical groups. Thirdly, Schools, childcare centres, academic institutions and universities (philanthropic arms of educational organisations are eligible)

How To Get Started





Create account

Submit application

 Check eligibility



Submit account for review

The ads will be purely text-based

They will appear only on search results pages, below paid ads

 All campaigns must be keyword-targeted.

Daily budget limit is at $329.

What You Need To Know About Google Ad Grant

Max CPC set at $2.

You will receive $10k of in-kind AdWords advertising each month.

To learn more about Google Ad Grant & Grant Pro

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