CRO And SEO Optimised Copywriting Tips To Boost Sales
What Makes Good Copy?
Good copy needs to be informative, actionable and cultivate a relationship with the reader. At the end of the day, you want to drive conversions with your copy. Here’s how CRO and SEO work together to make better copy.
What Is CRO?
Conversion Rate Optimisation. CRO as a strategy can be used to increase the percentage of any desired goal: the number of website visitors who become paying customers, the number of people who sign up for your emails, etc.
What Is SEO?
Search Engine Optimisation SEO is the process of optimising your website’s content and structure for search in order to receive organic placements on SERPS. SEO makes your web page easy to find, easy to crawl, and easy to categorise.
Remember four things: write for your traffic type - organic or paid; be sure to include the USP of your product/service, format your text well so that it’s easy to read, and make sure your copy evokes emotion from the reader.
CRO boosts sales by giving your audience actionable content. It also helps you learn more about them, since you will make adjustments to your copywriting to suit their needs and preferences. This eliminates guesswork.
Keyword research is essential. You need to find both profitable and low-competition keywords within your niche. And you should not forget technical SEO, or the process of optimising your site for crawling and indexing.
The benefits of SEO are many. You gain quality traffic, you can save on ads, it helps boost your brand’s visibility on the web, and also helps build trust by pointing your audience in the right direction.
CRO + SEO For More Sales
Both these strategies work together to ensure higher profitability for your brand, while filtering prospects through the conversion funnel.