Calculating Marketing Influenced Customer Percentage

The Importance Of Marketing Metrics

Metrics are the foundation for any successful marketing strategy. Marketing Metrics are a key indicator of how well your marketing efforts for your individual product or service are delivering.

Types Of Marketing Metrics

There are several different types of metrics to track, including Customer Lifetime Value (CLV), Customer Acquisition Cost (CAC), Ratio Of Customer Lifetime Value to CAC, CAC Marketing Percentage, Marketing Originated Customer Percentage, Time To Payback CAC and Marketing Influenced Customer Percentage

What Is Marketing Influenced Customer Percentage

There are several different types of metrics to track, including Customer Lifetime Value (CLV), Customer Acquisition Cost (CAC), Ratio Of Customer Lifetime Value to CAC, CAC Marketing Percentage, Marketing Originated Customer Percentage, Time To Payback CAC and Marketing Influenced Customer Percentage

How To Calculate Marketing Influenced Customer Percentage

To determine a marketing influence percentage, take the number of new customers your company accrued in any given time period, and divide this total number of customers by the number of customers who were influenced by marketing within the same time period.

Track Those Metrics!

Regular campaign monitoring and reporting, coupled with customer surveys or feedback where applicable, helps build marketing interaction data. Tracking and understanding this data helps keep marketing activity relevant and provides better bottom line impact.