Boutique Touch
$5000000
Revenue
How We Helped
The Client
A couture boutique
The Brief
They were looking to generate steady sales instead of relying on “one and done” customers.
The Brief
The Challenge
You need to target a very specific customer who is loyal to the brand, or find leads who know and understand what bespoke clothing is, and are willing to invest in such pieces.
Couture is a tricky business
The Solution
The Channels
3.
2.
1.
Swipe Right
Sessions
Sales Numbers
Empathy
Research
Brain Storming
Plan
The Channels
3
2
4
500k users in 6 months
Free channels (direct + organic search) were in the top 3
1
Accounting for 48% and 12% of the new users
20% of the new users Through Social Media.
Sessions
Average page view per session increased to an average of 6.5, with 8.77 being the highest.
Sessions
Average session time increased to 3+ minutes.
Indicate that Increase the spending time and boosting the conversions.
Sales Numbers
Our client made $5,032,901 from February-July
Conversion rate stood at just shy of 4% with 78k+ transactions and sales worth $5 million plus.
Conclusion
Organic search is still king
Combined with an enticing social media strategy, we were able to bring in new customers for our client and generate more sales.