Boutique Touch 

$5000000

Revenue

How We Helped

The Client

 A  couture boutique

The Brief

They were looking to generate steady sales instead of relying on “one and done” customers.

The Brief

The Challenge

You need to target a very specific customer who is loyal to the brand, or find leads who know and understand what bespoke clothing is, and are willing to invest in such pieces.

 Couture is a tricky business

The Solution

The Channels

3.

2.

1.

Swipe Right

Sessions

Sales Numbers

Empathy

Research

 Brain Storming

Plan

The Channels

3

2

4

500k users in 6 months

Free channels (direct + organic search) were in the top 3

1

Accounting for 48% and 12% of the new users

 20% of the new users  Through Social Media.

Sessions

Average page view per session increased to an average of 6.5, with 8.77 being the highest.

Sessions

Average session time increased to 3+ minutes.

Indicate that Increase the spending time and boosting the conversions.

Sales Numbers

 Our client made $5,032,901 from February-July

Conversion rate stood at just shy of 4% with 78k+ transactions and sales worth $5 million plus.

Conclusion

 Organic search is still king

 Combined with an enticing social media strategy, we were able to bring in new customers for our client and generate more sales.