AI-Generated Content: Yay or Nay?  Google’s Viewpoint

Google explains how AI-generated content fits into their long-established approach of displaying relevant material to users on Search.

It’s All About the Search

Google's ranking algorithms recognize & reward unique, high-quality content that exhibits the E-E-A-T qualities: expertise, experience, authoritativeness, and trustworthiness.

The E-E-A-T Methodology

Despite this, it's crucial to understand that not all automation, including AI generation, results in spam. 

Google Trusts AI

Creating useful material, like sports results and transcripts, has long been automated. 

Listen to Google

Creators must adhere to the concept of E-E-A-T and keep track of what the algorithm expects, irrespective of AI’s involvement in the creation.

No Manipulations

Appropriate use of AI or automation is not against Google's guidelines.

This means that AI should not be used to manipulate search rankings, which is against Google spam policies.

Google vs. Misinformation

Whether AI or human-generated, on critically important topics—like health, civic, or financial information—Google’s systems greatly emphasize reliability signals.

Automation Disclosures

Google advises adding disclosures on AI or automation to content where viewers might wonder, "How was this created?" Add them when it would be reasonable to expect them.

Is AI-Generated Content your Best Bud? Google’s detailed guidelines on using AI-generated content below!