Instagram has grown - and how! But as more users try to expand their following, they find it’s an uphill task. Here are a few mistakes you may be making.
You need to have a conversation with your followers to get them to spread the word about you. Reply to comments, ask questions and make it a 2-way street.
You won’t make friends if you sit in a corner and talk to yourself. You need to engage with other accounts and comment, repost, collaborate and show support.
People want authenticity. If you’re a skincare influencer who gives 3 positive serum reviews from 3 different brands in 1 week, your followers will spot the lack of integrity.
We all have a targeted niche and audience. But if you do not research your niche, improve upon what’s working and differentiate yourself, you’ll drown in the noise.
Posting sporadically on your grid and Stories is sabotage. The more you post, the more you show up in feeds; and the more likely your followers are to share your stuff.
It’s good to find a formula that works - but sticking with it for too long and playing safe will make your content boring and less appealing to your audience.
Stories show up on the homepage when you post and tell your followers that you have something new - plus, you can redirect to your grid or swipe up to your site.