Outreach Tips By Rank Fishkin
Continually do things that earn attention from people who can help you.
Ask for things no one else does and scale through the compounding interest of time, increasing notoriety, improved brand affinity, and the broadening ability to help.
Be Able to Help in Compelling, High-Demand Ways and come up with a way to help that literally nobody else is offering.
Be unreasonably kind & helpful to everyone. Professional relationships are often transactional. So when humanity, empathy, forgiveness, and kindness shine through, it’s indelibly memorable.
Controversial topics are worth covering, positions of passion are worth taking, and angering people who don’t agree with you is a good sign that you’ll also attract and engage those who do.
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