Outreach Tips By Rank Fishkin
Continually do things that earn attention from people who can help you.
Tip 1
Ask for things no one else does and scale through the compounding interest of time, increasing notoriety, improved brand affinity, and the broadening ability to help.
Tip 2
Be Able to Help in Compelling, High-Demand Ways and come up with a way to help that literally nobody else is offering.
Tip 3
Be unreasonably kind & helpful to everyone. Professional relationships are often transactional. So when humanity, empathy, forgiveness, and kindness shine through, it’s indelibly memorable.
Tip 4
Controversial topics are worth covering, positions of passion are worth taking, and angering people who don’t agree with you is a good sign that you’ll also attract and engage those who do.
Tip 5
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