10 PPC Trends To Stay On Top Of In 2021

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[{"selector":"#anim-6ac2b218-8876-48d6-af85-f874b35a5039","keyframes":{"transform":["translate3d(89.18406%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9b98bafa-6947-47cf-9eff-9e7fb193d745","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b9f81e19-ca33-40bc-a211-d04ff90bc598","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-4e4054a3-9ac6-48f9-b30b-72613260c957","keyframes":{"transform":["translate3d(87.19852%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-32fc74ab-e3ce-4342-99b1-9924d349de0f","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-62231edc-d60e-4e1d-8182-48c6673fb719","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-11fe96da-100d-4406-9265-30846f910f82","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-529e8a0d-dcac-4fa3-8fc2-5bc106cf4539","keyframes":{"opacity":[0,1]},"delay":0,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0f50654c-c784-4fdb-80b9-1c41fc77ba62","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-293335f1-7059-496b-844a-4eb6c86771a1 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-9.517045208896452%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Invest In The Buyer Journey Marketers can no more control every ad based on bids and words alone, especially with the rise in automation and AI. Marketers need to study and focus on their target audience and where they are in the buyer journey.

[{"selector":"#anim-089738e8-6a4a-4764-bb6d-7f10443b130d","keyframes":{"transform":["translate3d(88.99431%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dadd1538-abb8-47e5-8f6c-b6ebe4241331","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-99354c2a-764b-45e5-a49f-f24c256a710b","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-e0b3a4a4-6726-4b5f-ab01-5406f8b3bb50","keyframes":{"transform":["translate3d(88.31169%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-94247689-2b2a-4454-afcf-d1e6dd7f882d","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4f227281-afc5-4653-9e9c-f877da4e3140","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-a264da6a-b878-442c-a2da-69d071d994b1","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cf08e958-f182-4ac2-b1de-29e500c6d44e","keyframes":{"opacity":[0,1]},"delay":0,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-87b541ec-63e9-458d-b586-bc9af468ae0a","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-a467be1a-f3c3-4cb1-b78f-184b0882dcac [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(28.94886350862616%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":900,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Automation Platforms are taking away control from pay per click marketing, and they have to adapt to the new age of automation and AI. For PPC success, understand how automation works.

[{"selector":"#anim-f6d6fd91-6863-4637-8d10-572fd0623c11","keyframes":{"transform":["translate3d(89.18406%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e6f13ac3-d324-4c64-806c-ab9c35931d5d","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c07d5adb-6d43-4e3c-9407-e951004569b4","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-81056e81-b182-47f7-9d19-c9f6227f285c","keyframes":{"transform":["translate3d(87.01299%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-67a75755-97c3-42bf-8625-dbbb15a2062a","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7ffc8035-0b29-4a1c-afbb-aa90568a284c","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-7a2bfdcb-133f-4430-bd02-e3adb11d5867","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9a0b0e5b-2fc2-4eea-a858-8b5c37077c0a","keyframes":{"opacity":[0,1]},"delay":0,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-11ca4e0a-3e4e-4715-8648-b146f2c2431c","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-8e4c26a5-6782-4637-bd6d-4b0a31131b6a [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(46.29662662145858%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Diversification Due to this loss of control and increased automation, marketers will have to look to other platforms like Microsoft Ads, Verizon native ads and social media platforms.

[{"selector":"#anim-61830264-dded-4ada-aefd-4883a6afb349","keyframes":{"transform":["translate3d(89.18406%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ea741662-386b-4009-9bde-f6d023c446da","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-34b49387-c4f0-4667-b50b-c8c3cd232836","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-de8a484f-6417-4667-aa55-f682a3400caa","keyframes":{"transform":["translate3d(88.49722%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f3188f2c-25ae-4f1f-8f3e-aabcdeee13a3","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-392247dd-19fb-441c-aa42-4d17f2e2f8fa","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-df1dbee6-63b1-420d-bc6f-58c0b474ae1f","keyframes":{"transform":["translate3d(117.04179%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-49daf9a0-5121-4510-a0c2-c7981cf181bf","keyframes":{"opacity":[0,1]},"delay":0,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1667cdf1-8920-4d9c-9d12-796d27bfb3cc","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-73af7667-9cff-4189-a2b1-aec8166c1223 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(28.437499869159588%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] First-Party Data In an era of increased privacy, improving first-party data is a must. Marketers need to focus on data and work with agencies to develop a strategy that marries privacy compliance with usability.

[{"selector":"#anim-00108f9e-c63e-48e5-bce0-28de591e07a0","keyframes":{"transform":["translate3d(89.18406%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e986287b-f0cc-4398-b9de-55b8a3e662f7","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-909545c9-7084-4f22-96b2-81918c99d4d4","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-30ead4f0-972a-4bfc-bf11-c0bd15168dcb","keyframes":{"transform":["translate3d(88.31169%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-309870d1-4d3a-4a50-b173-cd0aa29fa6de","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cf14b482-2daf-44b9-925f-134fa61ebdbf","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-284d73aa-8dde-4ffd-bde3-217516b8976f","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b2d4df41-7899-4e4e-8324-769344122290","keyframes":{"opacity":[0,1]},"delay":0,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6e35fa8a-a6ce-4e36-9bfa-eac311095027","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-f7ba61ae-2b65-421b-b517-aef10927454a [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(17.29260062661373%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Advantage Instagram With the popularity of new features like IGTV and Reels, it’s only a matter of time before Instagram starts monetising these features - offering marketers new prime real estate.

[{"selector":"#anim-c2a91308-19a9-4a83-806b-d8705f4438bb","keyframes":{"transform":["translate3d(89.18406%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ae072241-ba8f-4772-9063-e20f380d99fb","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3a5b995a-8671-42a4-9044-c44b99e22844","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-b9347e2e-fd65-49d7-889d-8f9ddb07238e","keyframes":{"transform":["translate3d(89.42486%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-750d0858-22cc-42e8-af42-67f81c7350d3","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2c5dcd54-7dd0-42e5-8699-e6a8613f7172","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-a1318b78-0b9d-4a82-9269-3042282b0e80","keyframes":{"transform":["translate3d(115.65496%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2631a12d-0500-40ca-82ea-6997a886cf83","keyframes":{"opacity":[0,1]},"delay":0,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-38dffdd8-7f01-4102-b93d-04acc79797ef","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-ba476ac4-885e-4e6d-89a4-b84425a74a42 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(31.249999886225726%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Don’t Lose Sight Of The Big Picture Structure your campaigns well and target your market based on preferences and behaviours, not just data, for better pay per click advertising results.

[{"selector":"#anim-b09d04a1-60b4-4dd1-a1fc-ef1a8c8b3c2b","keyframes":{"transform":["translate3d(89.18406%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5b6dda75-a0bf-44e9-8e35-0e490d415a8e","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8292ad73-586f-45cc-8a96-02447cefd1dd","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-27e2ac34-b587-4d10-9954-bfe3bcab65c2","keyframes":{"transform":["translate3d(85.34323%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-776cccda-c7de-46f2-878f-5d4413920237","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-be014724-7431-4621-9213-a8a572b0b9e6","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-87b2d097-afb8-4438-b779-74a7e7aea097","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8674cbb9-a889-429b-91eb-55f9946815c0","keyframes":{"opacity":[0,1]},"delay":0,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fce860f4-05af-41a1-b18f-8fc642149a0b","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-a1a22248-89b6-4c17-ba30-f75bd5a3e3fc [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(5.472380355056157%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Craft The Perfect Message Write good, well-meaning, well-targeted ads, taking into account who your customers are as people instead of focusing on data points alone.

[{"selector":"#anim-b3210ac6-5779-4b4d-8bfd-19b8af4e7783","keyframes":{"transform":["translate3d(89.18406%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c59fe2e0-23f0-4613-b0f1-f91ab7f2600b","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1a39229e-57f0-48e3-9c74-5f25c4e139a2","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-b3a06cc1-d579-4a55-8fa6-80b34bf82e12","keyframes":{"transform":["translate3d(87.38405%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-af4623cb-dc2d-493b-97ac-d100fbe7376a","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-82b92d6f-78b4-4b86-854f-e2dee58654f8","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-59f49120-62aa-45e9-ac7e-7af30fc6216e","keyframes":{"transform":["translate3d(115.87301%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-09b6ea59-5ffe-4d4e-adcf-3bb7806e3af0","keyframes":{"opacity":[0,1]},"delay":0,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6e265f67-2132-4c0e-85fb-db1ec0b79901","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-b434d26a-95c2-48a2-a035-5bef808eda8c [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(12.585227045695888%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Test Regularly The only way to uncover what’s working is to test, test, test again. Scrutinise each variable and identity what gets you the best results.

[{"selector":"#anim-ff37e573-4456-4d39-8273-c5f0ad8a6431","keyframes":{"transform":["translate3d(89.18406%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8ea11c88-0927-4621-a097-a81b94702b05","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-93cbaec0-2f20-459d-96ea-f1d6a24d19b6","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-884ef1d0-654a-4006-9b81-7c7ff33d0935","keyframes":{"transform":["translate3d(88.31169%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-108f4044-a72b-48a2-a5b7-d18a77665919","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ff1c7925-fd7e-4dd2-b1b5-2ade691a5c21","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-9f1831e2-3462-4ced-9a8e-25d14f9778e3","keyframes":{"transform":["translate3d(108.16901%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c2ec358d-a8e1-4bc4-95aa-24bdc8bd32c6","keyframes":{"opacity":[0,1]},"delay":0,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f7787d18-5686-439d-a05e-fc2d355b3fa3","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-82fc206b-257a-4fe7-b821-5d152aca4bb2 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(33.63636353706973%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Mobile-Friendly Is A Must Now more than ever, people are on their smartphones. Your site HAS to be accessible on mobile and adapted for smaller screens - no two ways about it.

[{"selector":"#anim-77f0e36c-a024-4313-9ee7-de5cb9cf66d2","keyframes":{"transform":["translate3d(89.18406%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1156d951-a75e-4714-b621-69179b621d33","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-edc4873e-0ca3-42d6-9aa9-23692ea3f5cc","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-a7827408-b8f1-402a-999a-0312edc06603","keyframes":{"transform":["translate3d(87.38405%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-02f7e8c4-2956-4d22-9a83-f33993c6c50d","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-615f3002-da2a-4b8b-9787-ba613e592f7e","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-82cd0f95-6007-45a5-8454-0b26cfe068b8","keyframes":{"transform":["translate3d(107.88733%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-227d80b2-91a6-44d6-a0df-d22f12ca15f5","keyframes":{"opacity":[0,1]},"delay":0,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-42d0c578-b62f-46a4-9dff-53cecd9f492e","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1700,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Are You Ready To Take On 2021? Now that you know how to adapt to the new PPC landscape, you can put some of these tips into practice! For more stories on the latest digital marketing trends, follow upGrowth.