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Top HTML Tags You Need to Know for SEO in 2023

Contributors: Amol Ghemud
Published: March 5, 2019

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The cause of any website is to drive traffic. And a considerable element of those visitors is coming from search engines. Perhaps one of the excellent approaches to have interaction to audience is via the usage of HTML tags for SEO.

These little snippets of coding are a way for your success that you would possibly think.

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What Are HTML Tags for SEO?

Top HTML Tags

Image: HTML tags

Tags are small snippets of HTML coding that inform engines how do desirable “read” your content. In fact, you can vastly enhance search engine visibility via adding SEO tags in HTML.

When a search engine’s crawler scans your content, it appears at the HTML tags of the site. This statistics helps engines like Google decide what your content is about and how to categorize the material.

Some of them additionally improve how visitors view your content in those search engines. And this is in addition to how social media makes use of content tags to show your articles.

In the end, it’s HTML tags for web optimization that will have an effect on how your internet site performs on the Internet. Without these tags, you’re far less possible to truly connect with an audience.

So, let’s take a look at my search engine optimization HTML tag list. These are some of the most important factors you want for your website.

1. Title Tag

What is a title tag and why is it important? 

The title tag is one of the central elements of search engine optimization strategy, and one that is the most typically used, effortlessly modified and optimized. If you are new to HTML, it can be particularly confusing.

But if there may be any HTML tag you virtually have to know, it’s the title tag. Basically, the title tag names your internet site and tells search engines what it is.

It’s represented in code like this:

< title > your title here < / title >

Top HTML Tags

Image: Meta title

It’s one of the first parameter which search engines analyses to decide on how to rank your page.

Where does the title tag show up?

Each page on internet site contains a title tag. As you’ve got in all likelihood noticed, the title you put in the tag does not show up within the textual content of the website itself. The title tag is what appears in the headline of snippets on search engine consequences pages, or SERPS.

In addition, anything you put in the title tag will quit up on the pinnacle of your browser or any tab you have it open in.

The title is additionally what will show up when someone chooses to share your website on Facebook or every other social media platform. Having mentioned all points, this makes the title tag one of the integral components of SEO.

Why is it important?

Just like any different page element, you can write your title tags with website positioning in context and optimize them for search engines. There are a number of elements to it. Because each human beings and algorithms will be the usage of it, you have to craft your title tag to be without difficulty eligible for both.

This makes writing a title tag both an art and a science. Since the title tag is what indicates up in SERPs, it’s important that it accurately displays what the web page is about to motivate human beings to click on it. It also includes keywords that tell search engines what the web page is about.

The title is the first hazard you get as an ecommerce service provider to seize the attention of attainable clients and stand aside from the competition. A poorly written title tag can minimize CTR, which is an element that search engines use in their rankings.

What ought to go in the title tag?

To make the most of a title tag, it ought to be between 50 and 60 characters. Anything longer may want to get reduce off in the SERPs. A title tag needs to be written with key phrases pertaining to every unique web page

(1). In general, it’s better now not to use too many distinct key phrases for one page

(2). Users have to test with placing it at the beginning and cease to decide which has the biggest effect on to overall organic visitors and click through rates.

1) Google

2) Inside View

2. Fine-Tune Meta Description Tags

Meta-Description Tags

Another essential HTML tag for web optimization is the meta description. Like titles, this data shows in search effects of Google. Take a look beneath the hyperlink for any search. The snippet of text underneath the title is generally pulled from the description tag.

For instance, take a look at this meta tag:

<meta name=”description” content=”Buy high-quality bicycle parts and save money while riding through Nevada.”>

Top HTML Tags

Image: Meta description tags

This is an example when someone searches for the key phrase “high-quality bicycle parts” whilst highlighting the business would possibly be in Nevada. It’s also what Google will display when the article is proven in search results.

It’s pleasant if you use your keyword in the title as nicely as the meta description tag. It improves how search engines list your content.

3. Heading Tags (H1-H6)

Heading tags are HTML tags used to become aware of headings and subheadings within your content from different types of text (e.g., paragraph text).

The hierarchy goes from H1-H6, historically in an experience of “importance.” H1 is the predominant heading of a web page (visible to users not like meta title), and the most prominent tag showing what the page is about.

H2-H6 are non-compulsory tags to arrange the content in a way that is effortless to navigate.

The utilization of heading tags these days is a source of some debate. While H2-H6 tags are considered no longer as vital to search engines. Perfect utilization of H1 tag has been emphasized in many enterprise studies.

Apart from that, clumsy usage of H1 tags may keep a website online from foremost rankings and visitors improvements.


Image: Heading tags

Utilizing the heading tags certainly provides the architecture of the content.

For search engines, it’s less complicated to read and understand the well-organized content than to crawl through structural issues.

For users, headings are like anchors in a wall of text, navigating them through the page and making it less complicated to digest.

Both these elements elevate the importance of careful optimization, the small details add up to the massive SEO- and hassle-free picture and can lead to ranking increase.

Following exceptional SEO practices, you should:

Give each page a unique H1 reflecting the theme of page covers, the use of your primary key phrases in it.

Place H2-H6 tags correctly using secondary key phrases relevant to every paragraph.

Don’t overuse the tags and  keywords in them. Keep it readable for the users.

4. Add Alt Tags in Images

Alt-Tags in Images


Image: Alt tag

A vital section of attractive target market is the use of images. In fact, you can get about 94% greater views if you use pictures in your articles.

Unfortunately, search engines can’t decide what pictures are making an attempt to convey. That’s when the ALT tag comes into play.

Take a look at this tag:

This tag tells web browsers what image to show in the content. But what about search engines?

Alt Tag- cooking pork and onions

The alt attribute of this tag tells search engines the picture is about cooking pork with onions.

Without the ALT tag, search engines don’t comprehend what the image is about. And this ought to limit exposure through picture searches.

5. Nofollow Attributes


Image: Nofollow attributes

External/outbound links area unit the links on your website inform to different sites. Naturally, these area unit accustomed check with tried sources, purpose folks towards different helpful resources, or mention a relevant website for a few different reason.

These links matter heaps for SEO: they will build your content appear as if a homemade comprehensive piece secured by reliable sources, or sort of a link dump with not such a lot valuable content.

Google’s well-known for its severe antipathy to any artful linking ways, protruding to which might cause a penalty. Apart from that, within the age of linguistics search, Google could treat the sources you check in context to be raised to perceive the content on your page.

For each these reasons, it’s positively price taking note to wherever you link, and how.

By default, all hyperlinks area unit do follow, and once you place a dofollow link on your web site, you primarily ‘cast a vote of confidence’ to the connected page.

When you add a nofollow attribute to a link, it instructs search engines’ bots to not follow the link (and to not pass any link equity). Keeping your SEO neat, you’d preserve a healthy balance between follow and nofollow links on your pages, however would commonly set the subsequent styles of links to nofollow:

Links to any resources that in any means may be thought of as “untrusted content.”

Any paid or sponsored links (you wouldn’t need Google to catch you commerce your “vote”).

Links from comments or other forms of user-generated content which might be spammed on the far side your management.

Internal “Sign in” and “Register” links following, that is simply a waste of crawl budget.

Try Other Relevant Tools- Plagiarism Checker

6. Add Open Graph Tags

The open graph protocol permits developers to leverage Facebook in new and exciting ways that is one amongst the best ways to venture into the planet. Open Graph is to feature the open graph meta tags to your website.

Open graph meta tags permit you to manage what content shows up once a page is shared on Facebook.

There algorithm measures several Open Graph meta tags that give completely different info to Facebook. These tags will be additional to your pages manually, either on to the code on the page or through a CMS if fields algorithm measure accessible or conjointly programmatically.

Following are the foremost common Open Graph tags you may encounter with a quick description of every website.

og:title – The title of your page, content, object etc. as you’d like for it to look once displayed on Facebook.

og:site_name – The name of your website.

og:description – Maybe the foremost necessary tag. These are often the 1-2 sentence snip that shows up within the post. Write this accurately as this could be the distinction between obtaining clicks or not.

og:type – The sort of content. Think about these as classes, hotel, blog, article etc. Click here for a full list of Open Graph varieties.

Og:image – The address for a picture you wish to represent in your content. Pictures should be either PNG, JPEG and GIF formats and a minimum of 50px by 50px.

Og:url – This can be the address that may be related to your content id in the link.

Make sure you complete the project once you kindle a like or share button to be addons to your {site|website|web website} and implement Open Graph tags on your site also.

7. Twitter cards

Twitter cards are very similar to OG tags (title, description, image, etc.), but they are used solely with the aid of Twitter.

Though now tweets can exceed hundred and forty characters, these playing cards are a excellent extension that permits your tweet to stand out in the crowd of common textual content tweets.

There are a few kinds of twitter cards out there:

Summary card – Aside from the unique tweet, there is a preview of your page’s content, which is true for highlighting blog posts, products, news, etc.


Image: Twitter cards

Title: 70 chars

Description: 200 chars

Image: 120x120px, up to 1MB

Summary card with a massive picture — this card is comparable to the previous one, but it carries a larger image. The picture can additionally consist of some textual content that conveys the major factor of your page’s content, a call to action, or something truly provoking to click. Title: 70 chars

Description: 200 chars

Image: 280x150px, up to 1MB

Player playing cards — such playing cards enable customers to play videos or audios inside a tweet.

Description: 200 chars

Video: H.264, baseline profile, degree 3.0, up to 640 x 480 pixels at 30fps.

Audio: AAC, Low Complexity Profile

App cards — such cards allow users to download mobile apps right from a tweet. They characteristic a name, a description, an icon, a rating, and a price.

Title: rendered from app ID

Description: 200 chars

Image: rendered from app ID

Note: Only one card-type per web page is supported.

Once you are ready with your Twitter card’s elements, you have to do two things:

Set up the playing cards for your pages. Start here.

Validate your cards here. The validator tool will let you take a look at whether there are any mistakes and let you preview your cards.

Player playing cards need to be additionally authorized by means of Twitter. Use this guide to discover out how to do it.

8. Robots tag

What is this?

A robots tag is a component within the markup language of a page that informs search engines which pages on your web site ought to be indexed and which should not. It functions area unit just like robots.txt.

However it usually won’t to forestall search engines from categorization of individual pages, whereas robots.txt prevents them from categorization of full web site or any part of it.

Top HTML Tags

Image: Robots tag

In markup language it will look like this:

<meta name=”robots” content=”index, follow”>

SEO value

It’s not that a robots tag might assist you boost your ranking, however you’ll be able to use it to save a lot of your rankings just in case you have got to remove some pages from categorization.

For example, you’ll be able to have some pages with rather skinny content that you just don’t seem to be fascinated by being indexed in search, however that you’d prefer to keep. During this case, you’ll be able to simply add a noindex tag for this page.

How to optimize?

Correct use of a robots tag

If you do not add this tag to your markup language, search engines can crawl and index all of your pages by default. It solely is sensible to use a robots tag if you wish to vary any of those parameters.

Plus, if any page is within the section that’s disallowed from crawl by a robots.txt file, then any robots tag in markup language of this page is going to be neglected.

Correct use of robots tag’s parameters-

Google understands and respects the subsequent parameters that you will specify in your robots tag:

1: No index — Prevents search engines from categorization of a page

2: No follow —Prevents the programme from following all the links on the page (that’s why it’s totally different from the nofollow attribute that’s applied on a private computer address level);

3: No archive — Prevents a cached copy of the page to seem in search results

4: No snippet — Prevents an outline of the page to seem in search results in addition as prevents caching of the page

5: None — constant as “Noindex, Nofollow”.

Note that Google understands any combos of minuscule and majuscule that you just use for your robots tag parameters.

9. Canonical Tag

 HTML Tags

Image: Canonical tag

What is this?

When you have some pages with equal content, you’ll use a canonical tag to tell search engines that page ought to be prioritized.

In hypertext markup language it’s going to look like this:

SEO value

A canonical tag is significant for program optimization in a way that.

How to optimize

Open your web site Auditor’s project, move to web site Structure > web site Audit, and pay interest to the On-page section, specifically to Duplicate titles and Duplicate Meta descriptions.

In case you’ve got some URLs with same content, specify a side within the page’s hypertext markup language.

10. Schema Markup

Top HTML Tags

Image: Schema markup

Schema markup is a shared markup vocabulary diagnosed with the aid of search engines, letting you prepare data in a logical way. It has been on everyone’s lips currently as one of the most underrated tweaks.

Structured data markup is exactly what helps search engines to not solely read the content but also apprehend what certain words relate to.

The SERPs have become advanced so a lot that you may additionally no longer even want to click through the effects to get a reply to your query.

But if one is about to click, a prosperous snippet with a first-class picture, a 5-star rating, unique price-range, stock status, working hours or something is beneficial – is very probable to capture an eye and appeal to extra clicks than a plain-text result.

Assigning schema tags to certain web page elements makes your SERP snippet wealthy on facts that are beneficial and appealing for users. And, lower back to square one, user conduct elements like CTR and soar fee add up to how search engines figure out to rank your site.

Following  are some fantastic SEO practices, you should opt:

Study accessible schemas on

Create a map of your most necessary pages and figure out on the ideas relevant to each.

Implement the markup carefully (using Structured Data Markup Helper if needed).

Thoroughly check the markup to make sure it isn’t misleading or introduced improperly.

What, No Keyword HTML Tag?

At only once, the keyword tag was immensely vital to SEO. Nowadays, search engines like Google scan content for quality and search intent. This implies the keyword tag isn’t any longer required.

Instead of you telling Google what keywords to rank for, the programme will do it itself. And saturating your content with one word can lead to penalties.

It’s all concerning quality content and readability.

Don’t get Maine wrong, keywords can still have some reasonable role in content. After all, folks looking for “baked basil chicken recipes” don’t wish to check a website concerning shopping for used automobile components.

However, Google doesn’t investigate the keyword Meta tag and prefers to seek out terms directly from your content.


Increase Traffic with HTML search engine optimization Tags

It takes greater than stellar content to snatch the attention of your visitors. Without HTML tags for SEO, these readers would by no means understand your internet site exists. And given the amount of opposition on the Internet, you want every possible profit.

Whether you have the usage of WordPress or coding your website manually, don’t overlook the tags. It may additionally prove imperative to your online success.

About the Author

amol ghemud
Optimizer in Chief

Amol has helped catalyse business growth with his strategic & data-driven methodologies. With a decade of experience in the field of marketing, he has donned multiple hats, from channel optimization, data analytics and creative brand positioning to growth engineering and sales.

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