The upGrowth
Go-To-Market Strategy

Create a strategy to take your product from draft-on-paper to delivered-to-customers.
Benefit 1

Identify your target audience, create a marketing plan + outline a sales strategy

Benefit 2

Measure effectiveness + productivity. Identify issues that may stand in the way of success

Benefit 3

Improve customer experience with the right offering, at the right time, at the right touchpoint

A Go-To-Market Strategy is useful for...

Why Your Brand Needs a Go-To-Market Strategy

90% of the startups out there burn out within the first year – because they don’t plan. They don’t know what to offer, how best to offer it, and who to offer it to. A go-to-market strategy ensures that a product is launched at the right time and reaches the right audience, based on the buyer personas.


How We Do It

At upGrowth, we apply the DDADD approach to the customer lifecycle:

Determine

upGrowth Growth Consultants will help you identify and narrow down your target audience to the last detail – so when the communication is drafted, it hits the right chord to compel them to take the desired action.

  • Who is your ideal target customer?
  • What do they want?
  • Where are your customers, online and offline?
  • How does your product/service make their life better?
  • What is the end-to-end product/service user experience?
  • Why should they choose your product/service?
Determine

This is where we start determining what needs to be done, figuring out your vision and researching the user journey.

  • Project vision/business goals
  • Problem identification
  • User research
  • User journey

Discover

upGrowth Growth Consultants will help you find the right channel to get started with the initial communication with the target customer. We will also ensure you have a strategy in place that will help you visualise how the business growth at scale-level will look like and what channels/mediums will be required to achieve that.

  • Paid channels: Intention-focused discovery/conversion
  • Organic channels: Intention-focused discovery/conversion
  • Referral: Network-focused growth
  • Social media: Interest-focused discovery/conversion
  • Podcast: Interest-focused discovery/conversion
discover

This is where we decide on a growth plan, design goals and map out a strategy that is best suited to your business and audience.

  • Paid growth plan
  • CRM/Analytics tools selection
  • Organic growth plan
  • Social growth plan
  • Drip growth plan

Aware

upGrowth Growth Consultants will help you create the required digital presence through owned and non-owned assets to maintain a balance between brand discovery and brand recall.

  • Owned assets (like websites and apps): We help you determine and define your pricing + identity and articulate your USP.
  • Not-owned assets (like social media): We help you engage with your audience and make an emotional connection.
aware

This is where we conduct a product audit and work to help you gain visibility and make a connection.

  • Strategy planning
  • Design evolution

Decide

upGrowth Growth Consultants will help you and guide you on how to strategize and execute a personalised experience for your clients/customers. This will help you boost conversions and retain existing customers.

  • Personalisation: We help you give your audience a personalised experience when they interact with your brand. From the website design to helping you find your brand voice to crafting the right messaging, we’re with you every step of the way.
decide

This is the all-important stage where we’re putting in place a roadmap for execution.

  • Competitive
    overview
  • Technical considerations
  • Data tracking
  • Analysis

Drop off

There are instances in the journey where the lead or customer “drops off” your radar. If and when that happens, we ensure we bring them back into the fold by engaging with them, remarketing and re-establishing contact. We make sure we get back in touch through a number of channels.

  • Email marketing
  • Paid search
  • Organic search
  • Referral
  • Social media
  • Podcast
Drop-off

The goals have been designed – now, how do you stay connected to your target audience, hold their attention and work at retention and further growth?

  • Product
  • Customer success
  • Marketing
  • Customer support
  • Engagement
  • Referral

Our Roster Of Thriving, Happy Clients

Why upGrowth?

Here’s why you should choose us as your go-to-market consultants.

Result-Driven Consultation

If there is one problem you are not able to find a solution to and it is hindering your launch, a consultation with our team is the best way to go. Your product and marketing teams will benefit from the expert advice and will learn to plan, create matrices, quantify the results, and roll out your offering to the right audience at the right time.

Growth Ownership

When your business is in a state of uncertainty and you offload your problems to us, they become just as important to us as they are to you. As your extended team, we put our best foot forward in devising a launch plan by defining your goals and success matrix and setting milestones for each stage.

Contact Us

Our Recent Case Studies

We often come across unique situations with our clients requiring solutions customized to their line of business. Let’s take a look at a couple of case studies that indicate the challenges posed before us and the practicable solutions we came up with.

Case Study

Testimonial

Web Stories

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