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Transparent Growth Measurement (NPS)
How Much Should You Spend on Performance Marketing? A Revenue-Based Budgeting Guide
  • Amol Ghemud
  • Google Ads
  • Published: February 9, 2026

You just raised seed funding. Your board wants aggressive growth. You have ₹50 lakhs for marketing, but you have no idea whether that is enough or wildly insufficient. Or you are bootstrapped and profitable, wondering whether 25% of revenue from paid ads is normal or insane. Performance marketing budget decisions feel like guesswork. Spend too […]

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Google Ads Landing Page Optimization: 7 Conversion Killers to Fix Today
  • Amol Ghemud
  • Google Ads
  • Published: February 9, 2026

You are spending ₹1,00,000+ per month on Google Ads to generate clicks, but your landing page conversion rate is 1%-2%, even though 5%-10% is achievable. You have tested ad copy and targeting, but conversions remain low. The problem is what happens after the click—your landing page kills conversions before users consider your offer. Most advertisers […]

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Google Ads Conversion Tracking Setup: Complete Guide to Fix Attribution Issues
  • Amol Ghemud
  • Google Ads
  • Published: February 9, 2026

You are running Google Ads, spending ₹50,000 to ₹3,00,000 per month, but the conversion data is incomplete or incorrectly attributed. You are optimizing blindly, wasting budget on campaigns that might not convert. Broken conversion tracking is the silent killer of Google Ads performance. Without accurate tracking, Google’s algorithm cannot optimize bids, you cannot calculate true […]

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Why Your Google Ads Aren’t Converting: The Complete Diagnostic Framework (2026)
  • Amol Ghemud
  • Google Ads
  • Published: February 9, 2026

You’re spending ₹50,000 to ₹2,00,000 per month on Google Ads. Clicks are coming in, traffic looks fine, but leads, signups, or sales are still low. You’ve tried changing ad copy, bids, and keywords, but nothing moves. CPA keeps rising, and you start wondering if Google Ads even works. Truth is, Google Ads works only when […]

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How to Calculate Google AdSense Earnings in India (With Formula & 2026 Data)
  • Amol Ghemud
  • Google Ads
  • Published: February 5, 2026

Most Indian bloggers and website owners approach AdSense earnings with unrealistic expectations. They think: “I get 10,000 monthly visitors, so I should earn ₹10,000-₹15,000.” This leads to disappointment when actual earnings are ₹500- ₹1,500 per month. The harsh reality? AdSense earnings in India are significantly lower than global benchmarks. Indian traffic generates an average CPC […]

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Optimising for Mobile Traffic: The Hidden Key to Higher AdSense Earnings

The majority of internet traffic today comes from smartphones and tablets, making mobile optimization a critical factor for digital publishers. Websites that are slow, cluttered, or difficult to navigate on mobile devices risk losing potential ad revenue due to lower engagement, higher bounce rates, and reduced CTR. While desktop optimization remains important, mobile-first strategies are […]

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What Is Google Ads and Why Is It Important?

Google Ads is an online advertising platform where advertisers bid to display ads on Google Search, YouTube, and partner websites. Advertisers only pay when someone interacts with their ad, making it a performance-driven way to reach potential customers.

It is crucial because Google Ads allows businesses to target users precisely by keywords, location, device, and more, and to scale efficiently. With Google Ads, brands can drive awareness, generate leads, increase sales, and measure their return on ad spend in real time.

How to Use Google Ads Effectively?

  • Define clear campaign goals: awareness, lead generation, app installs, etc.
  • Choose the correct ad format: search, display, video, shopping, or app.
  • Select relevant keywords based on user intent and business objectives.
  • Set and monitor your budget and bidding strategy (manual, automated, ROAS, CPA).
  • Use ad extensions to improve visibility and provide additional information.
  • Track conversions: define what “success” means (sales, form fills, sign-ups) and measure it.
  • Test different ad creatives and messaging to find what works best.
  • Optimize and scale: use performance data to refine bids, creatives, and targeting over time.

What Are the Key Concepts in Google Ads?

Key Concept Description
Pay‑Per‑Click (PPC) Advertisers pay only when someone clicks on their ad, making campaigns cost-efficient.
Keyword Targeting Choosing specific search terms to trigger your ads based on user intent.
Quality Score A measure of how relevant and useful your ad, keywords, and landing page are to users. Higher scores improve ad placement and can lower cost per click.
Bidding Strategy Methods to set how you pay: CPC (cost per click), CPA (cost per acquisition), or ROAS (return on ad spend).
Ad Formats Various formats such as text search ads, display banners, video ads, shopping ads, and app ads.
Ad Extensions Additional elements, such as site links, callouts, and location info, can enhance your ad’s visibility.
Conversion Tracking Measuring what happens after users click on your ad: purchases, sign-ups, calls, etc.
Remarketing Showing ads to users who have interacted with your website or app before, to re-engage them.

FAQs

1. How do I choose the right Google Ads campaign type?

You choose a campaign type based on your business goal. For search intent, use Search campaigns. For brand awareness, consider Display or YouTube ads. For e-commerce, Shopping campaigns work well.

2. How should I set my budget and bids in Google Ads?

Start with a budget you’re comfortable experimenting with. Use manual bidding for complete control, or automated bidding strategies like target CPA or ROAS to optimize based on performance.

3. Why is Quality Score important in Google Ads?

Quality Score influences how much you pay per click and where your ad appears. A high Quality Score means your ad is more relevant to users, which often leads to better traffic and lower costs.

4. How do I measure the success of my Google Ads campaigns?

Measure success by tracking conversions. Define what a conversion means for your campaign (sale, signup, app install), set up conversion tracking, and regularly analyze metrics like conversion rate and cost per conversion.

5. Can I re‑target visitors using Google Ads?

Yes. With remarketing, you can show ads to people who have previously visited your website or used your app. This helps bring them back and increases the chances of conversion.

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