Growth Obstacles of a FinTech Brand

What upGrowth Did?

• The content of the fintech organization’s website was very disorganized, and the SEO optimization was extremely minimal on 90% of the pages.
• The client and upGrowth decided to create a new SEO-friendly website. Thus, the SEO journey began anew.
• In the initial period, upGrowth helped the client with information architecture, technical SEO, and content clustering to create SEO-friendly content on the website.
• We created SEO-friendly commercials and relevant information pages for the relevant audience on the website.
• Simultaneously, our experts worked on implementing fundamentals and advanced SEO factors on the website.
• Some growth experiments like instant indexing API, calculators, and internal and external linking structures were successfully conducted on the commercial & information pages.

What Results Did We Bring?

The growth has improved by 700%, delivering the relevant customers to the page and assisting them in increasing sales. The website was completely designed in about 5 months, which helped them to reach relevant customers and direct them to the fintech platform. The given stats are the result of just 3 months –

What decisions were made and why?

The fintech platform intended to switch to one employee to oversee all of its website expertise in light of the increasing outcomes. They completely lost their credibility in an effort to save money and make it work for them.

After Effect

The impression rates dramatically decreased. The statistics provided below clearly demonstrate a significant difference between the organically formed website our team created earlier and what occurred after the discontinuation.

Why did it happen?

As was previously stated, their objective was to draw relevant clients to their website so that the sales force could expand. Our team’s knowledge of SEO enables them to expand their website and attract the right customers. Their sales have drastically decreased as a result of between relaxation and discontinuation. We always need to simply follow the trends that are evolving in daily life, and for that, we always need the assistance of digital competence.