Finding pure, unadulterated, single-source & minimally processed honey has become next to impossible. Almost all brands in the market don’t share their procurement process with their customers to hide price discovery, product sourcing, and distribution inefficiencies. The high cost of honey is passed onto consumers, while honey farmers are not given their due and are squeezed to the last penny. To address these problems, one of our clients is selling unadulterated & single source honey using high-tech hives, following ethical practices that ensure happy farmers and no violence towards bees.
When the brand approached upGrowth, they were already selling through traditional marketing channels and strategies. Their objective was:
We started to implement SEO from scratch. We started:
We can see after applying the SEO mixed-bag growth strategy, our efforts paid off, resulting in +300% traffic.
Once the results showed an uptrend, they decided to pause the engagement with upGrowth and decided to get it done through another agency to save some money.
Organic traffic contributed to good results, and they were under the impression that paid campaigns can also be stopped.
We saw a drastic fall in organic traffic and overall website visits, which impacted not just sales but the entire business model.
This happened because of multiple reasons.
SEO requires constant efforts, and past efforts fruit results only till a point in time, post which, in order to fuel the growth, we need to ensure constant performance maintenance.
SEO is not a sprint it’s a marathon race. (Cliché we know, but that’s the hard truth)
The lesson learned is that marketing especially SEO needs constant efforts as any other business function and can be automated but it would still require overseeing between regular intervals. If we leave things abruptly, all the previous efforts can also go in vain if digital assets like websites are not monitored and optimized periodically.