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How SEMrush smartly used bold text to create the visibility of the Google Ad

Home » Inspirations » How SEMrush smartly used bold text to create the visibility of the Google Ad

About the Company

SEMrush is an online visibility management and content marketing SaaS platform. Today, they help more than 6 million marketers all over the world do their job more effectively and deliver superior results.

Inspiration Found

Making any letter or word appear bold in an ad text headline – pretty cool, isn’t it? This search ad from Google Ads shows SEMrush in bold. This definitely catches the attention of a user and promotes brand recognition, indirectly.

Though there is no official update from Google, it can be done through 3rd party tool – Adtools.org Just put the focus word in text, copy the output & paste it in headline(s) while creating a Google search ad.

What We Like

  • The use of bold immediately connects with the viewer and places priority on the brand name, making it easier to recall.
  • Services offered are highlighted upfront to give consumers a better understanding of what the company is all about.
  • Use of bold text in the description further adds to the recall value and keeps the look and feel of the ad consistent.

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Home

Services

Solutions

Calculators

Quizzes

Case Studies

Inspirations

Web Stories

Blog

About

Contact

Offers


Growth Hacking

Inbound Marketing

Paid Search Marketing

Organic Search Marketing

Social Media Marketing


Customer Lifetime Value

Customer Acquisition Cost

Marketing % Of CAC

Ratio of Customer Lifetime Value to

CAC

Time to Payback CAC

Marketing Originated Customer %

Marketing Influenced Customer %


Facebook Pixel Expertise Quiz

Social Media Expertise Quiz

Google Ads Expertise Quiz

Experiments in Google Ads Quiz

Google Ads Scaling Quiz

Google Ads Extension Quiz

Google Ads Performance Quiz

Facebook Strategy Expertise

More...


Inbound Readiness Checklist

The Ultimate SEO Checklist

PPC Performance

Growth Hacking Consultation

Inbound Marketing Consultation

7 Important Metrics for Startup

Social Media Strategy Workbook

Google Ads Checklist


How We Helped Lendingkart Achieve Business Growth of 20% Through Google Ads

How we Increased Paysquare’s Website Traffic by Over 70%

Multi-Pronged Campaign Drove 40% Business Growth for deAzzle

Helped Masakha Become Pune's Top Seafood Restaurant

More...

©2021-22 UpGrowth

Cities We Serve: Pune, Mumbai, Bangalore, Delhi, Kolkata

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