How SEMrush smartly used bold text to create the visibility of the Google Ad

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About the Company

SEMrush is an online visibility management and content marketing SaaS platform. Today, they help more than 6 million marketers all over the world do their job more effectively and deliver superior results.

Inspiration Found

Making any letter or word appear bold in an ad text headline – pretty cool, isn’t it? This search ad from Google Ads shows SEMrush in bold. This definitely catches the attention of a user and promotes brand recognition, indirectly.

Though there is no official update from Google, it can be done through 3rd party tool – Adtools.org Just put the focus word in text, copy the output & paste it in headline(s) while creating a Google search ad.

What We Like

The use of bold immediately connects with the viewer and places priority on the brand name, making it easier to recall.
Services offered are highlighted upfront to give consumers a better understanding of what the company is all about.
Use of bold text in the description further adds to the recall value and keeps the look and feel of the ad consistent.