How Google has come up with a New Url Placement in Ads?
Earlier Google used to show Ad URL right below the ad title. Google has now come up with a new experiment. The URLs are being shown above the ad title. This looks like another effort from Google to make sponsored ads look like organic results.
What We Like
- Using the discount code within the headline to prompt a purchase.
- Highlighting “9 million users” in the headline which indicates trust built around the product.
- Inclusion of price and weight in the hyperlink below to prompt a direct purchase.